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It has been noted that the spin-valve sensor exhibits lower sensitivity with higher temperature because of the variation of GMR ratio, which could lead to the measurement error in applications where working temperature changes largely over seasons or times. This paper aims to investigate and compensate the temperature effect of the spin-valve sensor.

A spin-valve sensor is fabricated based on microelectronic process, and its temperature relevant properties are investigated, in which the transfer curves are acquired within a temperature range of −50°C to 125°C with a Helmholtz coil and temperature chamber.

It is found that the sensitivity of spin-valve sensor decreases with temperature linearly, where the temperature coefficient is calculated at −0.25 %/°C. The relationship between sensitivity of spin-valve sensor and temperature is well-modeled.

The temperature drift model of the spin-valve sensor’s sensitivity is highly correlated with tested results, which could be used to compensate the temperature influence on the sensor output. A self-compensation sensor system is proposed and built based on the expression modeled for the temperature dependence of the sensor, which exhibits a great improvement on temperature stability.

The noise measurement on magnetoresistive (MR) sensors is generally conducted by techniques including single-channel data sampling and fast Fourier transform (FFT) analysis as well as two-channel cross-correlation. The single-channel method is easy to implement and is widely used in the noise measurement on MR sensors, whereas the two-channel method can only eliminate part of the system noise. This study aims to address two key issues affecting measurement accuracy: calibration of the measurement system and the elimination of system noise.

The system is calibrated by using a low-noise metal film resistor in that the system noise is eliminated through power spectrum subtraction. Noise measurement and analysis are conducted for both thermal noise and detectivity of magnetic tunnel junction (MTJ) sensor.

The thermal noise measurement error is less than 2%. The detectivity of the MTJ sensor reaches 27 pT/Hz^1/2 at 2 kHz.

This study provides a more practical solution for noise measurement and system calibration on MR sensors with a bias voltage and magnetic field.

China is currently developing and promoting an industrial cluster policy at the government level. By enacting the ‘Opinion on promoting industrial cluster development’, China is supporting the development of industrial clusters. Building an industrial cluster is done by using a single factor but requires many additional factors like regional characteristics, competitiveness factors are also diversified. To evaluate the competitiveness of the Chinese automobile industry cluster, a competitiveness element index should be developed and a competitiveness evaluation method is needed to evaluate the importance of each element. To accomplish this objective, this research applied the analytic hierarchy process (AHP) and focused on the importance of the competitiveness elements.

This research investigated the character is tics regarding cases of clusters and also analyzed the competitiveness of the Changchun automobile cluster located in northeastern China. The purpose of this research is to help Korean enterprises who enter China in the hopes that Korea will emerge as a top automobile production country.

The rich primary and secondary data sources for studying historical Chinese marketing theory and practice are discussed. This paper aims to briefly address possible challenges (and their solutions) to using these sources.

A bibliographic review is used to analyze historical sources pertaining to Chinese marketing theory and practice.

Marketing scholars can draw from multiple but neglected and underused Chinese sources to glean important historical data reflecting pre-1949 Chinese marketing.

Underused Chinese multilateral historical marketing materials are inalienable to extending historical marketing study. Many studies about marketing theory and practice are amenable to such materials.

By scrutinizing these materials, contemporary marketers can formulate parallel strategies from the repertoire of historical marketing strategies.

This is the first comprehensive survey of an invaluable non-Western source for historical research in marketing.