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Article
Publication date: 22 February 2021

Shane Mathews, Keith J. Perks, Constanza Bianchi, Hsiu-Li Chen and Charmaine Glavas

The purpose of this study is to investigate how Internet capabilities influence international business relationships using the resource-based view and capabilities perspective…

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Abstract

Purpose

The purpose of this study is to investigate how Internet capabilities influence international business relationships using the resource-based view and capabilities perspective. Many studies highlight the importance of the Internet in helping smaller firms internationalize. However, few studies actually test how this is happening. The central purpose of this research was to examine and test the impact of Internet capabilities on international information availability, international strategic orientation and international business relationships in a sample of small and medium-sized enterprises (SMEs) in Australia, Chile and Taiwan.

Design/methodology/approach

The study uses a structural equation modeling process so as to test the Internet capabilities on international business networks. The empirical research is based on an analysis of a sample of internationalizing SMEs in three export-intensive markets in Australia (215), Chile (204) and Taiwan (130) to test a conceptual model.

Findings

The results demonstrate that Internet capabilities have a distinct effect on the development of international business relationships for SMEs in the three countries. That is, Internet capabilities have a positive impact on a firm's international business relationships, but this varies across Australian and Taiwanese and Chilean SMEs.

Originality/value

These studies give empirical validation on the way in which smaller firms are using Internet capabilities for leveraging networks in internationalization and how this varies across countries. The results demonstrate that Internet capabilities have a distinct and positive impact on the development of international business relationships for SMEs in the three countries. However, there are specific differences between countries in how the Internet is being leveraged for the development of international business networks. Something currently not highlighted in the body of knowledge.

Details

Journal of Small Business and Enterprise Development, vol. 28 no. 3
Type: Research Article
ISSN: 1462-6004

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Article
Publication date: 24 July 2007

Hsiu‐Li Chen

The purpose of this study is to investigate the impact of parallel importation on brand equity in high and low product involvement arrangements.

7016

Abstract

Purpose

The purpose of this study is to investigate the impact of parallel importation on brand equity in high and low product involvement arrangements.

Design/methodology/approach

A 2 × 2 (authorized goods/gray‐marketed goods)×(high involvement/low involvement) between‐subjects experimental design is utilized; consumer electronics and ballpoint pens are examined.

Findings

The results of this empirical study show that source channel (authorized goods versus gray goods) has a significant impact on brand equity; among the five brand equity dimensions, consumers are most concerned about the difference in “perceived quality” between gray goods and authorized goods; given the levels of stimuli, sourcing channel stimuli are found to have more powerful effects than product involvement on consumer evaluations of brand equity.

Practical implications

Marketing implications of the study are as follows. For authorized agents: they could emphasize the “perceived quality” of their products in order to prevent market “squatting” from gray marketers. For manufacturers: authorized goods have a stronger effect on brand equity than gray goods; therefore, manufacturers could adapt the contents and packaging of their products to match consumption behavior in each different country to achieve the purpose of market segmentation and to prevent the products from being diverted. For gray marketers: they should not only emphasize the lower prices of their products, but also highlight their brand knowledge and the brand recognition and provide a valid and sensitive reflection of the brand's standing to their customers.

Originality/value

The most notable finding from this study may be that given the levels of stimuli, sourcing channel stimuli were found to have more powerful effects than product involvement on consumer evaluations of brand equity.

Details

Journal of Product & Brand Management, vol. 16 no. 4
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 September 2002

Hsiu‐Li Chen

As part of total quality management (TQM), benchmarking management has become a competitive technology taken by many successful companies. A benchmark is the value of some…

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Abstract

As part of total quality management (TQM), benchmarking management has become a competitive technology taken by many successful companies. A benchmark is the value of some parameters used as a reference point to compare the effectiveness of the various benchmarking processes within one corporation with another and the information obtained is used to improve the processes. In this paper, we propose a quantitative model which links performance indicators with benchmarking process to help the company establish competitive benchmarking. In recent years, industry practices have evolved their strategic and operational decisions taking customer orientation into consideration. Therefore, this study attempts to build the benchmarking from the “voice” of the customer. The comprehensive methodology we propose here is called the quality benchmarking deployment (QBD) technique. In this empirical study, we examined the CKS International Airport and found that the “convenience of transport facilities connecting to the outside”, the “interior design and layout”, and the “information service of the airport” should be priorities to be improved in performing benchmarking activities. Airport benchmarking could provide the CKS International Airport authority with a long‐term vision and a valuable strategic planning tool in airport service.

Details

International Journal of Quality & Reliability Management, vol. 19 no. 6
Type: Research Article
ISSN: 0265-671X

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Article
Publication date: 1 May 2009

Hsiu‐Li Chen

The purpose of this paper is to examine the country‐of‐origin (COO) effect and consumer patriotism on young generation's attitude toward American products with multi‐attributes…

3394

Abstract

Purpose

The purpose of this paper is to examine the country‐of‐origin (COO) effect and consumer patriotism on young generation's attitude toward American products with multi‐attributes: across different cultures and different product categories.

Design/methodology/approach

A 2 × 2 research design (Taiwan/Indonesia)×(high‐tech products and non‐high‐tech products) and LISREL technique are employed to examine the effects.

Findings

The results of the study find that both Taiwanese and Indonesian cases show that country‐of‐origin (COO) has a significantly positive effect on the attitude toward American‐made products. Moreover, Indonesian respondents who demonstrate higher patriotism show negative attitudes toward American products. The effects of COO on purchase intentions are product‐specific and consumer consuming‐specific. Stronger product attitude exists for Taiwan's sample than for Indonesia's, primarily due to higher cultural identification with America.

Originality/value

The “Made in USA” slogan could be used to promote American products to people from younger generations. COO may have a different effect on consumer purchase intention between high‐tech and non‐high‐tech products and between different consuming countries. Marketers using the “Made in USA” slogan as a promotion tool should show special concern for the product category as well as for cultural identification factors.

Details

Journal of Consumer Marketing, vol. 26 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 August 2005

Hsiu‐Li Chen

To establish a comprehensive model of strategic management emphasized on the interactions of the organization with its external and internal environments and also to further…

7248

Abstract

Purpose

To establish a comprehensive model of strategic management emphasized on the interactions of the organization with its external and internal environments and also to further develop a strategy based on competitive advantage.

Design/methodology/approach

By using key success factor and benchmarking methodologies as well as Multi‐Dimensional Space technique, the operational customer's needs fall into four strategic cells: “anchoring”, “narrowing”, “following‐up”, and “catching‐up”, which can be improved in accordance with strategic moves.

Findings

The empirical study examines Taipei International Airport (TPE) and undertakes a comparison with its six major competitors in Asia. It has been found that Singapore as well as Hong Kong international airports prevailed over other competitors in the overall performance and thus were selected as the benchmarking airports. While the TPE outperforms the benchmarking airports in the Core Functional Area, it lags well behind in the Support Area. It is therefore strongly suggested that the TPE should develop its ability to build up Key Success Factors as well as to benchmark efficiently and effectively if it is to secure competitive advantage over the benchmarking airports.

Originality/value

The quantitative and strategic management model we built could help organizational members to analyze corporation's current position, to reach more competitive strategies, and to evaluate/change strategies effectively.

Details

Benchmarking: An International Journal, vol. 12 no. 4
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 7 April 2015

Su-Houn Liu, Chen-Huei Chou and Hsiu-Li Liao

– The purpose of this paper is to focus specifically on the examination of factors influencing the effectiveness of product placement in social media.

9267

Abstract

Purpose

The purpose of this paper is to focus specifically on the examination of factors influencing the effectiveness of product placement in social media.

Design/methodology/approach

Two field experiments were used to test research models and questions. In each experiment, random sampling was used to assign volunteers into groups, controlled by different experimental settings. Questionnaires were distributed to the volunteers in order to collect their attitude toward advertisement, brand impression, and intention to click the advertisement. Their browsing behavior was measured by click through rate, browse depth, and browsing time.

Findings

The paper found that the effects of product placement conducts (product prominence and presentation) in social media are similar to the effects of product placement in other media. Also, a match between the vehicle and product would create deeper browsing depth and longer browsing time on the product web site. Product placement on a higher awareness vehicle would be more effective for marketing.

Originality/value

This study makes its contribution in understanding the effectiveness of product placement in social media on delivering a marketing message. The results further highlight the importance of “integrating” the product placement content with its context and its vehicle.

Details

Internet Research, vol. 25 no. 2
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 8 August 2016

Gurjeet Kaur Sahi, Harjit Singh Sekhon and Tahira Khanam Quareshi

India’s retail sector is going through a significant transitional period with the internet as a new distribution channel becoming more common. Given the barriers to adoption, the…

1900

Abstract

Purpose

India’s retail sector is going through a significant transitional period with the internet as a new distribution channel becoming more common. Given the barriers to adoption, the purpose of this paper is to understand the role played by trusting beliefs when engaging with an online retailer. In the Indian market, online vending is expected to increase at a rate of 35 per cent per annum, and by understanding trusting beliefs retailers will be able to develop their market share by developing appropriate and/or innovative strategies.

Design/methodology/approach

The work is based on a sample of more than 200 internet customers in India. In understanding the data and the relationships that emerged from the modelling, the authors used a range of tools to analyse the data, including CFA and structural equation modelling. The authors also used descriptive statistics to provide a holistic overview of response profiles.

Findings

The study reveals that trusting beliefs are negatively influenced by an uncertainty avoidance culture and positively influenced by a firm’s image and a customer’s price awareness. Moreover, purchase intentions (PIs) are significantly enhanced by trusting beliefs in an online environment. Hence, it leads us to conclude that PIs can be augmented by facilitating and ensuring good quality service by placing special emphasis on timeliness, accuracy and conditions of the order, security and privacy paradigms, aftersales services, etc.

Research limitations/implications

As can be seen, the internet is an emergent tool for retailers in India. By understanding trusting beliefs, retailers will be able to better understand customers’ behaviour and thus design management strategies accordingly. Although this is likely to take more than a decade, as internet retailing becomes embedded it may have a detrimental effect on the historical channel to market, thus altering the country’s retail landscape which is currently dominated by small retailers.

Practical implications

The work’s findings are insightful for those seeking to maximize the opportunities presented by the internet as a channel to market. The works shows how the channel is influenced and thus how it can be managed. In making the contribution the authors provide guidance in terms of operational activity to engage with potential customers.

Originality/value

This paper examines trusting beliefs when using the internet as a channel to market and in doing so it makes a new contribution because it establishes links with culture and other factors. For the research venue the authors use a developing market and therefore the findings are applicable to markets with similar characteristics.

Details

International Journal of Retail & Distribution Management, vol. 44 no. 8
Type: Research Article
ISSN: 0959-0552

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