Hsiu Ying Huang and Ming Huei Hsieh
The purpose of this study is to explore and conceptualize the process of how an emerging‐market firm develops a successful international brand.
Abstract
Purpose
The purpose of this study is to explore and conceptualize the process of how an emerging‐market firm develops a successful international brand.
Design/methodology/approach
A qualitative case study approach was employed in this study. Two rounds of data collection were conducted. Data sources include archival, interview and field notes. A total of 13 in‐depth interviews were conducted. Interviewees were drawn from across different functions and comprised top management to lower‐level employees. Collected data were analyzed in the iterate process, and emergent themes from the case form the basis of strategy conceptualizing.
Findings
An effective international branding process can be conceptualized as four sequential strategic steps: create a transcultural brand name; identify a universal appeal for its products; develop a global brand essence; and convey the brand essence through products. The case finding also shows that the ability to fuse three pairs of seemingly contrasting elements across geographical and temporal boundaries is essential in the strategic process. The three pairs of elements include Western and Eastern cultures, historical and modern elements and craftsmanship and mass‐production.
Research limitations/implications
This paper is rich in qualitative detail, but with all single case study research, its limitations regard applicability to other contexts. The applicability may suffer from the idiosyncratic characteristics of the case company as well as the difference between industries and products.
Practical implications
The finding provides insights into how an emerging‐market firm can craft its international brand both faster and more effectively. The identified international branding process has managerial implications for international marketers in both emerging‐market and non‐emerging‐market firms.
Originality/value
The study fills the void in the research of international branding strategy of emerging‐market firms. The conceptualization of an international branding provides a basis for further research on how to effectively craft an international brand.
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Hsiu Ying Huang and Ming Huei Hsieh
This study aims to employ a knowledge‐based capability approach to explore how born global firms accelerate their internationalization.
Abstract
Purpose
This study aims to employ a knowledge‐based capability approach to explore how born global firms accelerate their internationalization.
Design/methodology/approach
The paper adopts a qualitative in‐depth case study approach. Various types and sources of data were collected to provide a rich and solid foundation for theory development and data triangulation. These comprised semi‐structured interviews, field observations and archival material.
Findings
The findings show that the transformation process of international knowledge may more adequately account for the difference in internationalization at conventional globals and born globals than the “indigenous” knowledge resource, i.e. founder experience. Born global firms accelerate their internationalization process through a three‐stage transformation process: knowledge acquisition and dissemination, knowledge integration, and knowledge institutionalization. Two underlying knowledge mechanisms are identified: vertical and horizontal knowledge thrust.
Originality/value
The knowledge transformation process constitutes the basis of “acceleration” of born globals' internationalization. The speed of a born global's internationalization is rooted in its ability to transform internationalization knowledge resident in individual employees into organizational strategies and operational procedures. The finding bridges the gap by identifying effective organizational mechanisms in management of the knowledge process. The “speed‐up” mechanism identified in this research can equip born globals as well as conventional globals with the ability to respond quickly in a dynamic international environment.
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Melody Seah, Ming-Huei Hsieh and Hsiu-Ying Huang
Earlier research has identified adaptive leadership strategies and organizational culture as two key factors that influence a firm's adaptive capabilities. However, little is…
Abstract
Purpose
Earlier research has identified adaptive leadership strategies and organizational culture as two key factors that influence a firm's adaptive capabilities. However, little is known about how leadership and organizational culture affect each other. Nor do the authors know how the combined effects of adaptive leadership and culture facilitates organizational adaptation over time. The purpose of this paper is to address this gap by using a co-evolutionary perspective to enhance the understanding of this phenomenon.
Design/methodology/approach
Data were collected through informant interviews, observations and archival material.
Findings
Study findings reveal that leaders can enhance organizational adaptability by creating an appropriate context to guide the co-evolutionary interactions between their leadership strategies, organizational culture and employees towards the ongoing achievement of firm goals.
Originality/value
The study enhances the understanding of how leaders facilitate organizational adaptability, especially in a family business context.
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Yu‐Hsiu Kao, Yi‐Ching Huang, Pei‐Ying Chen and Kuo‐Ming Wang
The purpose of this paper is to investigate the effects of an exercise education intervention on exercise behavior, depression and fatigue status of chronic kidney disease (CKD…
Abstract
Purpose
The purpose of this paper is to investigate the effects of an exercise education intervention on exercise behavior, depression and fatigue status of chronic kidney disease (CKD) patients.
Design/methodology/approach
This was a pilot study using an exercise education program as an intervention for CKD patients. The authors used the transtheoretical model (TTM) to design the exercise education programs. A total of 94 subjects diagnosed with CKD at a medical center in Taiwan participated in this quasi‐experimental study. Subjects were randomly divided into the experimental group (n=45) and the control group (n=49). The education program included written materials and teaching activities designed to encourage participants to initiate and continue regular exercise. Both groups took the pre‐test and post‐test containing a depression inventory, a fatigue scale and an exercise behavior inventory.
Findings
The findings indicated that changes in the exercise behavior, depression and fatigue status of the experimental group were statistically significant after the exercise education intervention compared with the control group.
Originality/value
The paper demonstrates that exercise education intervention can be administered by nursing staff, or a health educator, to encourage patients to exercise in order to enhance their quality of care.
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Researchers continue to seek understanding of industrialization as a state managed process. How to create and implement new industries based on advanced knowledge is on the policy…
Abstract
Researchers continue to seek understanding of industrialization as a state managed process. How to create and implement new industries based on advanced knowledge is on the policy agenda of many advanced nations. Measures that promote these developments include national capacity building in science and technology, the formation of technology transfer systems, and the establishment of industrial clusters. What these templates often overlook is an analysis of use. This chapter aims to increase the understanding of the processes that embed new solutions in structures from an industrial network perspective. The chapter describes an empirical study of high-technology industrialization in Taiwan that the researcher conducts to this end. The study shows that the Taiwanese industrial model is oversimplified and omits several important factors in the development of new industries. This study bases its findings on the notions that resource combination occurs in different time and space, the new always builds on existing resource structures, and the users are important as active participants in development processes.
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The Communist revolution in China has led to the appearance in this country of increasing numbers of Chinese books in Russian translation. The Chinese names in Cyrillic…
Abstract
The Communist revolution in China has led to the appearance in this country of increasing numbers of Chinese books in Russian translation. The Chinese names in Cyrillic transcription have presented many librarians and students with a new problem, that of identifying the Cyrillic form of a name with the customary Wade‐Giles transcription. The average cataloguer, the first to meet the problem, has two obvious lines of action, and neither is satisfactory. He can save up the names until he has a chance to consult an expert in Chinese. Apart altogether from the delay, the expert, confronted with a few isolated names, might simply reply that he could do nothing without the Chinese characters, and it is only rarely that Soviet books supply them. Alternatively, he can transliterate the Cyrillic letters according to the system in use in his library and leave the matter there for fear of making bad worse. As long as the writers are not well known, he may feel only faintly uneasy; but the appearance of Chzhou Ėn‐lai (or Čžou En‐laj) upsets his equanimity. Obviously this must be entered under Chou; and we must have Mao Tse‐tung and not Mao Tsze‐dun, Ch'en Po‐ta and not Chėn' Bo‐da. But what happens when we have another . . . We can hardly write Ch'en unless we know how to represent the remaining elements in the name; yet we are loth to write Ch'en in one name and Chėn' in another.
Maruf Gbadebo Salimon, Sany Mohd Mokhtar Sanuri, Olayemi Abdullateef Aliyu, Selvan Perumal and Maha Mohammed Yusr
The purpose of this study is to concurrently test the effect of cognitive absorption and perceived social presence on technology acceptance model core variables, e-satisfaction…
Abstract
Purpose
The purpose of this study is to concurrently test the effect of cognitive absorption and perceived social presence on technology acceptance model core variables, e-satisfaction and e-retention among undergraduate students of Northern Malaysian public universities.
Design/methodology/approach
To empirically test the model, the authors developed quantitative research by collecting data from 730 undergraduate students of public universities in the Northern states of Malaysia. Partial least squares–structural equation modeling was used to analyze the data.
Findings
The results of the study reveal that cognitive absorption has a direct significant and positive effect on perceived usefulness and perceived ease of use of e-learning platforms and an indirect effect on e-satisfaction and e-retention. Equally, perceived social presence has a direct positive and significant effect on perceived ease of use and an indirect effect on e-satisfaction and e-retention, while e-satisfaction positively and significantly influences electronic retention. However, perceived social presence has an insignificant effect on perceived usefulness.
Practical implications
The findings of this study provide insights to practitioners, academia and university management, policymakers, designers and marketers on how to use the selected variables to improve the e-learning systems generally, and LearningZone Moodle in particular.
Originality/value
Several studies have been conducted in the domain of electronic learning; none of them, however, concurrently linked cognitive absorption and perceived social presence with technology acceptance model core factors to predict e-satisfaction and e-retention using LearningZone Moodle. This study helps the research community to fill this gap as the literature lacks a concerted discussion concerning these variables to significantly predict e-satisfaction and e-retention in an online learning context.
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Carmen Paola Padilla-Lozano, Jodie Padilla-Lozano, Giovanni Efraín Reyes Ortiz and Pablo Collazzo
The purpose of this study is to explore green innovation and its role in driving competitiveness in Ecuadorian manufacturing firms, focusing on structural equation modelings…
Abstract
Purpose
The purpose of this study is to explore green innovation and its role in driving competitiveness in Ecuadorian manufacturing firms, focusing on structural equation modelings, which account for more than 90% of the productive units and aggregate national income. The manufacturing sector in Ecuador reports variable growth since the start of the COVID pandemic, drawing more attention from practitioners, regulators and scholars alike, due to its distinctive footprint on people, profit and planet, particularly in the context of developing economies.
Design/methodology/approach
A model with two second-order constructs is developed and tested in a sample of 325 managers from manufacturing firms in Ecuador, using quantitative and cross-section methods.
Findings
After obtaining adjusted and validated metrics, a structural equation model is presented, where the main hypothesis is confirmed, supporting the positive impact of green innovation on competitiveness.
Practical implications
The research provides evidence on how manufacturing firms favoring green innovation in their long-term planning can unlock and sustain competitiveness. Policymakers could then offer incentives for firms to embed sustainable practices, with potential ripple effects along the supply chain, aggregating up competitiveness to industry and national levels.
Originality/value
The study aims to bridge the existing knowledge gap on the interplay of green innovation and competitiveness, claiming that the former significantly influences the latter, in an emerging market context, with incremental gains for all stakeholders, as posited by stakeholder theory.
Propósito
El propósito de esta investigación es explorar la innovación verde y su rol en la generación de competitividad en las empresas manufactureras ecuatorianas, centrándose en las PYMES, que representan más del 90 por ciento de las unidades productivas y del ingreso nacional agregado. El sector manufacturero en Ecuador reporta un crecimiento variable desde el inicio de la pandemia de COVID, lo cual atrae la atención de profesionales, reguladores y académicos por igual, debido a su huella distintiva en la sociedad, la rentabilidad y el planeta, particularmente en el contexto de las economías en desarrollo.
Diseño/metodología/enfoque
Se desarrolla y estima un modelo con dos constructos de segundo orden, en una muestra de 325 gerentes de empresas manufactureras del Ecuador, utilizando métodos cuantitativos y transversales.
Resultados
Tras obtener métricas ajustadas y validadas, se presenta un modelo de ecuaciones estructurales, donde se confirma la hipótesis principal, sustentando el impacto positivo de la innovación verde en la competitividad.
Implicaciones prácticas y sociales
Aportamos evidencia empírica sobre cómo las empresas manufactureras que favorecen iniciativas ecológicamente innovadoras en su planificación a largo plazo, pueden generar y sostener competitividad. Los reguladores podrían eventualmente diseñar incentivos para que las empresas incorporen prácticas sustentables, acumulando beneficios en la cadena de suministro, e incrementando así la competitividad a nivel de la industria y de la economía en su conjunto.
Originalidad/valor
Nuestro estudio aspira contribuir a cerrar la brecha en la literatura en la convergencia entre la innovación verde y la competitividad, argumentando que la primera influye significativamente en la segunda, en un contexto de mercado emergente, con beneficios incrementales para todas las partes interesadas, como lo postula la teoría de stakeholders.
Objetivo
O objetivo desta pesquisa é explorar a inovação verde e seu papel na promoção da competitividade nas empresas manufatureiras equatorianas, com foco nas PMEs, que representam mais de 90% das unidades produtivas e da renda nacional. O sector manufatureiro no Equador regista um crescimento variável desde o início da pandemia da COVID, atraindo mais atenção tanto de profissionais, reguladores como académicos, devido à sua pegada distinta nas pessoas, nos lucros e no planeta, particularmente no contexto das economias em desenvolvimento.
Desenho/metodologia/abordagem
Um modelo com dois construtos de segunda ordem é desenvolvido e testado em uma amostra de 325 gestores de empresas industriais no Equador, utilizando métodos quantitativos e transversais.
Resultados
Após a obtenção de métricas ajustadas e validadas, é apresentado um modelo de equações estruturais, onde é confirmada a hipótese principal, apoiando o impacto positivo da inovação verde na competitividade.
Implicações práticas e sociais
A nossa investigação fornece evidências sobre como as empresas industriais que favorecem iniciativas ecologicamente inovadoras no seu planeamento a longo prazo, podem aumentar e sustentar a competitividade. Os decisores políticos poderiam então oferecer incentivos às empresas para incorporar práticas sustentáveis, com potenciais efeitos em cascata ao longo da cadeia de abastecimento, agregando competitividade aos níveis industrial e nacional.
Originalidade/valor
O nosso estudo visa colmatar a lacuna de conhecimento existente sobre a interação entre inovação verde e competitividade, alegando que a primeira influencia significativamente a última, num contexto de mercado emergente, com ganhos incrementais para todas as partes interessadas, conforme postulado pela teoria dos stakeholders.
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Razaz Waheeb Attar, Asra Amidi and Nick Hajli
E-commerce and social media technologies can significantly benefit the food and beverage industry by reducing costs, streamlining supply activities, and, most importantly…
Abstract
Purpose
E-commerce and social media technologies can significantly benefit the food and beverage industry by reducing costs, streamlining supply activities, and, most importantly, engaging users in active interaction and enhancing social presence. This research aims to propose a model to examine the role of trust and social presence on loyalty in the food and beverage industry. Moreover, the mediating role of trust is the link between social presence and loyalty examined in this study.
Design/methodology/approach
A survey has been conducted to examine the structural model. The research model is tested using structural equation modelling (PLS-SEM).
Findings
The result indicated the effect of Social presence and Trust in social media on Customer loyalty in the context of online shopping. Our finding contributes remarkable insights into the food and beverage industry, particularly in the COVID-19 era, as more consumers buy through e-commerce platforms.
Originality/value
This study expands the understanding of the role of the managers of social commerce websites in maintaining customer loyalty. Hence, the social commerce site managers can use this finding to develop strategies for building customer trust and, ultimately, customer loyalty.