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This study investigates how consumers’ perceptions of brand prominence and credibility are influenced by companies’ disclosure of transparency and quality of environmental, social and governance (ESG) information. It also examines how regulatory focus influences the relationship between purchase intention and brand credibility.

The study employs a quantitative approach, utilizing an online survey of 464 Taiwanese consumers. The data collected is analyzed using structural equation modeling (SEM) to evaluate the direct and indirect effects of perceived ESG information transparency and quality on brand prominence, brand credibility and purchase intentions.

The findings reveal that perceived transparency and quality of ESG information significantly enhance brand credibility and prominence. Consequently, increased brand credibility and prominence have a significant positive impact on consumer purchase intentions. Additionally, the study identifies a moderation effect, wherein a prevention regulatory focus strengthens the influence of brand credibility on purchase intentions.

This study contributes to the literature on brand management and consumer behavior by integrating regulatory focus theory with the impacts of ESG information. It provides new insights into how ESG-related communications influence consumer behavior, highlighting the importance of transparent and high-quality ESG data in fostering consumer trust and positive brand evaluations.

The number of people using running apps has increased. Accordingly, a growing number of sports brands are launching running apps in hopes of improving their connection with consumers and thereby enhancing consumers' brand preference and purchase intention. This study adopted an integrated perspective to explore the effects of perceived usefulness, perceived ease of use and self-expression on consumers' continued use of running apps.

Convenience sampling was conducted among consumers in Taiwan (n = 251). Structural equation modeling using AMOS 21 was performed to analyze the data.

The study results revealed that (1) users' perceived usefulness, perceived ease of use and self-expression significantly positively affected continuance intention, and (2) continuance intention was significantly positively correlated with word-of-mouth (WOM) and brand intimacy. Furthermore, the study confirmed the moderating effect of consumers' relationship norms on the correlation between continuance intention and WOM and brand intimacy.

Amid the increasing emphasis on self-expression, almost all running apps endeavor to enable users to share their achievements, such as accumulated mileage and routes. However, research has rarely focused on whether these features influence consumers' continued use of running apps and whether these influences in turn affect consumers’ attitudes toward a brand. Therefore, this study explored the effect of self-expression on the continued use of running apps.

The purpose of this paper is to examine how health consciousness and nutrition self-efficacy influence attitudes towards and use of nutrition labels, the moderating effect of nutrition knowledge between health consciousness and nutrition label attitude, and the impact of the consumer’s ethical evaluation of a business on nutrition label use.

This study proposes an integrative model that includes health consciousness, nutrition self-efficacy, nutrition knowledge, nutrition label attitude, ethical evaluation, and nutrition label use. Empirical data were collected from a famous website in Taiwan by a non-ordered questionnaire to decrease the priming effect, and 306 valid questionnaires were collected. The collected data were analysed using SPSS and AMOS software.

The results show that both health consciousness and nutrition self-efficacy have direct effects on nutrition label attitude, and this attitude will influence label use. There is a moderating effect of nutrition knowledge, in terms of both subjective and objective nutrition label knowledge, between health consciousness and nutrition label attitude. However, the moderating effect in the low nutrition label knowledge group is slightly greater than in the high nutrition label knowledge group. The consumer’s ethical evaluation of businesses affects nutrition label use.

This study is the first to indicate that nutrition label knowledge, both subjective and objective, will moderate the relationship between consumers’ health consciousness and their attitude towards nutrition labels. Furthermore, this study affirms the relationship between the consumer’s ethical evaluation of a firm and nutrition label use.