Search results

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Howard J. Morgan, in an article entitled “I hired you, you're perfect… now stay! (The top ten list for retaining top talent)”, provides some timely, practical reminders for retaining an organization's most valuable asset: talent. Morgan articulates some fundamental home‐truths about how a business should identify and treat its “star” employees, avoiding the most obvious pitfall of mismanagement, losing them to rivals.

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

With African American Millennials being the most intense users of the internet in the USA, based on length of time and frequency, this is a group that should be of particular interest to advertisers investing in online campaigns. The current marketing literature states that minorities respond more favorably to media and imagery that is targeted to them. However, this generalization has not been extended to make sure that this new generation and new medium follow the previous findings. The purpose of this paper is to examine how advertising performance is affected by the use of targeted marketing to African American Millennial consumers online.

Using the McGuire's Distinctiveness Theory as a framework, this study investigates the role of race in online advertising to determine if having a targeted vehicle (a race‐specific website) and or targeted imagery (featuring a race‐specific model) has an influence on an individuals' perception of a product, perception of an advertisement, and intent to purchase a product.

The findings provide interesting insight into the differences present between previously accepted generalizations and what is found when using a new medium with a new generation. Having a racially targeted media vehicle (website) did not have a significant effect on the resulting marketing outcomes (attitude towards the ad, attitude towards the product and purchase intent) but having targeted imagery (ethnic models) did. This shows that extending the current literature regarding targeted marketing to include the medium of internet and include this new consumer group of Millennials may not be a sound strategy.

The accepted practice of using Black models to target African American consumers is still valid in the online environment, even when the audience is a member of the newer generation. However, according to the findings of this study, media buying practices should be examined in order to identify where targets can be reached beyond racially targeted websites. As this study suggests, the location being racially targeted is not as significant a predictor of success as having advertising images that mirror the self‐identification of the audience.

To show how place managers can use feedback from their various stakeholders to improve satisfaction with the service that they provide.

The paper explores through the means of case study how the UK property industry and in particular, three major property owners are using stakeholder feedback to improve service. In particular, it looks at how to measure whether a town centre or commercial place is maximizing the delivery of benefits to its different stakeholders and once the evaluation has been undertaken how the results can be used to improve performance.

Stakeholder feedback can be a powerful catalyst for the improvement of service to stakeholders. The property industry in the UK is developing its skills at gathering and analysing stakeholder feedback. The paper also explores how the balanced scorecard approach can be used to achieve the alignment of individual responsibilities and stakeholder priorities.

Practitioners will be able to draw on the case studies which reveal practical lessons for place managers including the importance of a balanced approach to measurement, the careful analysis of customer feedback, targeted action planning and the accurate tracking of the impact of management action taken.

The case study material is previously unpublished.

This paper aims to provide practical leadership advice for motivating and retaining valued employees.

Provides a viewpoint based on the author's line management and executive coaching experience, which provides practical guidance to help identify, motivate and lead top employees to create a high performance culture.

Provides ten suggestions for effectively motivating and retaining talent based on anecdotal accounts. Recognizes current organizational pitfalls within corporations and offers key learning's from coaching engagements.

Not intended as a comprehensive leadership/academic tome but as a practical employee retention guide for leaders.

A useful source, which provides leaders with suggestions for creating a corporate culture which motivates employees to be top performers who want to work for the company.

Provides a viewpoint based on the author's line management and executive coaching experience.

The purpose of this paper is to consider the effect of demographic differences on the motivations and abilities of individuals with diabetes in their search for health information online. Using data gathered from a qualitative study of 30 individuals, the paper examined instances of user-based health motivation and abilities using the lens of demographic differences to identify the influence on health information searching and potential health outcomes.

The paper utilized an interpretive, mixed methodology research design. The paper was composed of a user “experience” that served as a critical incident to the paper, where each participant was prompted to do online searching for health and nutrition information. This was followed by open-ended interviews to gain a deeper understanding of each participants’ online searching experience.

The theoretical model used was the Integrated Model of E-Health Use by Dutta-Bergman (2006) which frames the influence of group and individual-level differences on health information search and e-health use and subsequently health outcomes. The paper found that experiences among diabetic patients who have an assumed intrinsic motivation to search have differential searching behaviors due to a number of factors including access to health care provider or resources, searching success, and significant people in the individuals’ lives. Assumptions about race and socio-economic status are challenged because of the geographic location in which people live and work.

This research on intersectionality and the health information consumer contributes to a better understanding of health information searching behavior. Implications from this research for practice are that search technology in the domain of health should be made customizable, that a variety of user perspectives should be incorporated in the e-health systems development process, and that a comprehensive view of the user in system development should be utilized. In addition, those with diabetes or other chronic illnesses should seek out a variety of resources to enhance their health outcomes.

The examination constitutes one of the few investigations into health information consumer characteristics that might influence the person-technology-information interaction in the context of health care provision. This type of examination into health care consumer characteristics and information behavior is necessary because it has bearing on the success of health care information systems implementation and impact.

“The value of leadership training needs to be measured more effectively”, says executive coach Marshall Goldsmith. Here, he explains how.

Imperialism was, from its commencement, a racially and sexually gendered reality and the power differential among masculinities emerged in the master/slave relationship that characterized Empire. Hegemonic masculinity generated by the white conquistador birthed a resultant subordinate masculine identity that came to signify the non-White man – initially slave and, later, the free African laborer – in the New World. The subjectification of this non-White man, this Other, proved to be fundamental to the constitution of masculinity along racialized and sexualized frames, complementing how related ideologies functioned in a primarily economic enterprise underpinned by greed as the catalyst for the Conquistador’s actions. The impact? Almost indelible gender identity ramifications on the enslaved African and his offspring across the Caribbean diaspora. This chapter seeks to explore Empire-resultant and Empire-resistant constructions of masculine identity in Olive Senior’s “The View from the Terrace” and Paule Marshall’s “Barbados.” The overarching aim is to underscore that, in the postcolonial Caribbean, as the Afro-Saxon’s proclivity for all things White crumbles, the Afro-Creole man’s own emerging, defining and robust sense of self and masculine identity becomes visible.