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Article
Publication date: 9 August 2022

Behnam (Abdolreza) Oboudi, Alireza Elahi, Hossein Akbari Yazdi and Do Young Pyun

In recent years, neurophysiological tools have been vastly applied in sport marketing research. Eye tracking, a pervasive sensor technology, has received a growing interest to…

489

Abstract

Purpose

In recent years, neurophysiological tools have been vastly applied in sport marketing research. Eye tracking, a pervasive sensor technology, has received a growing interest to examine the effects of advertising through sport on viewer attention. While there is a plethora of evidence in advertising that supports the positive effects of various advertising types and locations on viewer attention in various sport contexts, little is known about the role of a prosocial overlay ad on viewer attention when watching televised football matches. Therefore, this research aims to examine the differences in viewers' attention (i.e. fixation and duration) with regard to game attractiveness and colors of the prosocial message during televised football matches.

Design/methodology/approach

To identify the research gap, the authors first reviewed the relevant sport marketing and neuroscience research on advertising effectiveness. The authors selected a prosocial message displayed. Adopting an experimental research design and using eye tracking, this study examined the impacts of game attractiveness and colors of message on viewer attention to the prosocial message displayed on an overlay advertisement during a football match.

Findings

The authors found that the colors of prosocial messages and game attractiveness had significant effects on viewer attention to the prosocial message.

Originality/value

In this study, the authors sought to add advertisement color, as well as game attractiveness, to the extant knowledge in marketing literature as effective advertising factors in capturing viewers' attention. These variables can offer marketers new insights in designing effective advertisements for the context of televised sports events in a specialized field.

Details

Sport, Business and Management: An International Journal, vol. 13 no. 2
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 13 November 2017

Hakimeh Mostafavi, Mohammad Hossein Ziloochi, Sajad Delavari, Satar Rezaei and Enayatollah Homaie Rad

Mental health is one of the most important factors for evaluating the health of different age groups in the community. The most common forms of mental health disorders are…

253

Abstract

Purpose

Mental health is one of the most important factors for evaluating the health of different age groups in the community. The most common forms of mental health disorders are depression and anxiety. Health status of students as an important age group has positive consequences in the community. To provide special recommendations for preventing mental disorders, the purpose of this paper is to determine the correlations among the individualism and family orientation and mental health.

Design/methodology/approach

A meta-analysis was conducted to find scores of mental health. International databases of Scopus and PubMed as well as Iranian databases of IranMedex and SID were systematically searched in September 2014 for studies conducted on Iranian students. Of 379 reviewed studies, 58 were selected for meta-analysis. A meta-regression model was estimated to show the effects of individualism and family orientation on mental health.

Findings

Eight studies were conducted in Tehran. Eight studies were published in English. In nine studies, school students, and in one study both school and university students were surveyed. General Health Questionnaire-28 score varied from 13.77 in Arak to 47.78 in Tehran. The results of this study showed that the pooled mental health score for Iranian students was 23.725, indicating that Iranian students had poor mental health. In meta-regression, the coefficient of family orientation was −0.2893 and it was significant. Other variables did not have any significant relationship with mental health scores.

Originality/value

Improvement of living conditions and enabling the youth to positively communicate with different social groups are recommended.

Details

Mental Health and Social Inclusion, vol. 21 no. 5
Type: Research Article
ISSN: 2042-8308

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Article
Publication date: 11 May 2020

Seyed Sajad Sajadi, Saeed Reza Ostadzadeh and Seyed Hossein Hesamedin Sadeghi

The purpose of this paper is to investigate the simultaneous effects of ionization and dispersion of soil on the impulse behavior of grounding electrodes under first and…

199

Abstract

Purpose

The purpose of this paper is to investigate the simultaneous effects of ionization and dispersion of soil on the impulse behavior of grounding electrodes under first and subsequent stroke currents.

Design/methodology/approach

A recently introduced technique called improved multi-conductor transmission line (MTL) is simplified for grounding electrodes buried in both-affected soils.

Findings

The simulation results show that including the two effects simultaneously in highly resistive soils under high-valued subsequent stroke current is recommended. Otherwise, simultaneous effects can be disregard.

Originality/value

To the best of the authors’ knowledge, there is no research on sensitivity analyses for the simultaneous inclusion of the two effects on the effective length and the induced voltage on the soil surface. To this end, the simplified MTL is applied to the grounding electrodes. The simulation results show that the computational efficiency in comparison with previous methods is, first, considerably increased. Second, the simultaneous effects result in decreasing the soil surface voltage with respect to situations where either ionization or dispersion is taken into account (single-affected soils). In other words, the performance of grounding systems is improved. Third, the effective length in both-affected soil is has a middle value with respect to the single-affected soil. Such findings practically and financially are of importance.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering , vol. 39 no. 4
Type: Research Article
ISSN: 0332-1649

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Article
Publication date: 15 June 2021

Bakhtiar Piroozi, Farman Zahir Abdullah, Amjad Mohamadi-Bolbanabad, Hossein Safari, Mohammad Amerzadeh, Satar Rezaei, Ghobad Moradi, Masoumeh Ansari, Abdorrahim Afkhamzadeh and Jamshid Gholami

The purpose of this study is to investigate the status of perceived need, seeking behavior and utilization of health services in the elderly population of Sanandaj (west of Iran).

89

Abstract

Purpose

The purpose of this study is to investigate the status of perceived need, seeking behavior and utilization of health services in the elderly population of Sanandaj (west of Iran).

Design/methodology/approach

This is a cross-sectional study conducted on 800 elderly people in Sanandaj. Subjects were selected using multistage sampling and data were collected using self-report questionnaires. A multivariate logistic model with odds ratios (ORs) was used to determine the relationship of independent variables with seeking perceived need. Also, the concentration index was used to measure the inequality in using health services.

Findings

The perceived need for outpatient (during the last 30 days) and inpatient health-care services (during the past 12 months) was 69.7% and 29.7%, respectively. Among them, the unmet need for outpatient and inpatient health-care services was 46.6% and 17%, respectively. Having health insurance (adjusted OR 12.08; 95% confidence interval [CI] 1.04–140.11), middle economic status (adjusted OR 5.18; 95% CI 1.30–20.51) and being in an age group of 65–70 years (adjusted OR 7.60; CI 1.42–40.61) increased the chance of seeking inpatient care. Also, being in an age group of 60–65 years (adjusted OR 0.41; 95% CI 0.18–0.95) reduced the chance of seeking outpatient care. There was also a pro-rich inequality in using outpatient health services.

Originality/value

The elderly population suffers from unmet health-care needs, especially in outpatient services. The most important reason for not seeking outpatient and inpatient services was financial barriers and self-medication, respectively. So, designing targeted policies and interventions to address barriers in the conversion of need to demand in the elderly population is essential.

Details

International Journal of Human Rights in Healthcare, vol. 14 no. 5
Type: Research Article
ISSN: 2056-4902

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Article
Publication date: 7 June 2019

Masoud Mozaffari, Annunziata D’Orazio, Arash Karimipour, Ali Abdollahi and Mohammad Reza Safaei

The purpose of this paper is to improve the lattice Boltzmann method’s ability to simulate a microflow under constant heat flux.

405

Abstract

Purpose

The purpose of this paper is to improve the lattice Boltzmann method’s ability to simulate a microflow under constant heat flux.

Design/methodology/approach

Develop the thermal lattice Boltzmann method based on double population of hydrodynamic and thermal distribution functions.

Findings

The buoyancy forces, caused by gravity, can change the hydrodynamic properties of the flow. As a result, the gravity term was included in the Boltzmann equation as an external force, and the equations were rewritten under new conditions.

Originality/value

To the best of the authors’ knowledge, the current study is the first attempt to investigate mixed-convection heat transfer in an inclined microchannel in a slip flow regime.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 30 no. 6
Type: Research Article
ISSN: 0961-5539

Keywords

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