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This study employs a multi-method approach to investigate how perceived relationship marketing investment affects perceived relationship value and consumer gratitude, influencing consumer involvement, word-of-mouth intentions, and long-term relationships across three retail consumer types.

The study analyses a model involving 542 consumers, employing structural equation modeling and fuzzy-set qualitative comparative analysis to identify distinctive factor configurations across public, semi-public, and private retail organizations.

A retailer’s investment in relationship marketing significantly enhances relationship value and consumer gratitude, leading to increased engagement and word-of-mouth intentions. Perceived benevolence moderates the effect of relationship marketing on gratitude. However, gratitude alone does not ensure long-term relationships. Using fsQCA, we identify four distinct consumer configurations, providing nuanced insights.

Retail organizations broaden relationship marketing strategies to boost perceived value and elicit consumer gratitude, influencing consumer performance outcomes.

Retail organizations should broaden relationship marketing strategies to boost perceived value and elicit consumer gratitude, influencing consumer performance outcomes.

Managers should develop strategies that lead to consumer gratitude toward the firm, such as journey mapping can help visualize retail delivery. Grateful consumers may contribute to firms’ profitability by influencing current and potential consumers in their social networks and communicating their expertise through review/feedback for improvement. Therefore, various strategies are needed to stimulate positive comments from grateful consumers about the firm’s excellent performance.

This study builds on Lawler’s affect theory, highlighting how relationship value and consumer gratitude profoundly influence exchange process outcomes. It introduces new psychological mechanisms to explain the impact of perceived relationship marketing investment on performance outcomes. Integrating these elements provides a comprehensive understanding of retailer–consumer dynamics, revealing how emotional and psychological factors shape marketing strategies and business performance. This contribution enriches theoretical frameworks and offers practical insights for enhancing relationship marketing practices.

Unhealthy (vice) on-the-go (OTG) dietary practices result in potentially serious health consequences. However, research on encouraging healthy eating intentions for OTG consumption is scarce. This study aims to fill this gap by investigating the role of message framing and source expertise in encouraging the healthy eating intention for OTG consumption.

Two scenario-based experiments were conducted. Study 1 collected data from 136 Australian OTG consumers to examine the effectiveness of message framing (gain vs loss) in encouraging healthy OTG consumption. Study 2 collected data from 178 Australian OTG consumers to examine the interaction effects of message framing and source credibility on encouraging healthy OTG consumption.

Gain-framed messages were more effective than loss-framed messages in encouraging healthy eating for OTG consumption. This difference would be significant only if the gain-framed messages were from a high expert source rather than from a low expert source.

The study is a cross-sectional survey of Australian OTG consumers. Replicating this study in other countries may generalise the study’s findings.

Practically, this study provides insights to marketers and other relevant stakeholders to design effective advertising messages to encourage healthy eating for OTG consumption.

This is the pioneering study investigating the impact of message framing and source credibility in encouraging healthy eating for OTG consumption.

Our study aims to investigate the learning effectiveness of business schools in Australia using the framework of authentic learning. Additionally, it proposes the acceptability of authentic learning measures within the Australian context.

A structured questionnaire was used to assess the efficacy of authentic learning constructs across different time frames from January 2021 to July 2022. Relevant measurements were employed to evaluate the convergent and discriminant validity scales used to measure authentic learning experiences.

The results indicate that all nine dimensions (constructs) of authentic learning have statistical significance in assessing learning outcomes in Australian business schools. No variability in the significance of the constructs across different time frames was observed, demonstrating the robustness of the results.

Our study offers valuable insights for educators, policymakers, and corporate recruiters by highlighting the development of authentic learning capabilities in Higher Education Institutions (HEIs) in Australia. This approach can enhance academic development through industry-academia collaboration, reducing the gap between education and industry needs, and producing market leaders for sustainable economic development.

This study is a novel attempt to evaluate authentic learning scales in Australian HEIs, specifically within business schools, and to assess how academic practices align with recruiters' expectations.

This study aims to investigate the role of team problem-solving creativity in new product development (NPD) in the bottom-of-the-pyramid (BoP) in business-to-business firms. This study synthesizes perspectives from NPD, creativity and leadership to examine how work-related factors such as NPD managers’ role ambiguity and individual-related factors such as CEO’s ambidextrous leadership style interact to determine team problem-solving creativity and its effect on new product performance (NPP).

The hypotheses are tested using data from a multi-informant survey of 274 middle-level managers within 137 local BoP manufacturing firms in a sub-Saharan African country.

The results show that an NPD team’s ability to solve problems creatively determines NPP in BoP markets. The findings also show that NPD managers’ role ambiguity has a negative effect on team problem-solving creativity. However, a CEO’s ambidextrous leadership neutralizes the negative impact of role ambiguity on problem-solving creativity.

This study combines three distinct streams of literature, including NPD, creativity and leadership, to explore the antecedents and outcomes of problem-solving creativity. Drawing on creativity and leadership theories, this study reports that the success of creative idea exchanges depends heavily on a supportive environment for NPD team members and minimizing the NPD manager’s role ambiguity.

The tumultuous relations between the Islamic Republic of Iran and the West, in particular the United States, since the 1979 revolution is climaxing in the dispute over Iran’s nuclear development. However, if as expected, a settlement is reached, mainly by Iran backing down, an important question would loom on the horizon: Can the West, and principally Washington, live happily and peacefully with a theocracy that is ideologically radical in character and anti-American in orientation? This essay deals with that question and explores pathways that may lead to some answers. In so doing it will point out the root causes of the hostility of the clerical establishment towards the United States and why despite various attempts and strong incentives a thaw in relations has eluded both capitals. Significant internal and external factors will be highlighted in this regard and how they may perceivably give (or not give) way to the resumption of diplomatic ties between Iran and the United States will be investigated.