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Delta robot is a parallel robot specifically designed for high-speed pick and place tasks. However, sometimes they are asked to perform additional assembling and squeezing actions, which is beyond the capability of position-controlled Delta robots. Force sensors may be expensive and add mass to the system. Therefore, the purpose of this paper is to study sensorless force control of Delta robots using limited access interface.

Static force analysis is performed to establish a relation between joint torques and external forces. The joint torques are observed from signals provided by motor drivers. A distributed mass model is proposed to compensate the gravity of upper arms and forearms. To minimize the effect of backlash and nonlinear frictions brought by gearboxes, model parameters are calibrated in two separated modes: “LIFTING” and “LOWERING”. Finally, a hybrid force estimation model is built to deal with both cases simultaneously. Surrogate model-based force control law is proposed to increase the force control loop rate and handle the force control problem for discrete position-controlled Delta robots.

The results show that the force estimation model is effective and mode separation can significantly improve the accuracy. The force control laws indeed stabilize the robot in desired states.

The proposed solution is based on position-controlled commercial Delta robot and requires no additional force sensor. It is able to extend Delta robots’ capability and meet requirements of emerging complex tasks.

The purpose of this study is to examine how the childhood trauma experiences of CEOs influence firms’ internationalization.

The research used a difference-in-difference method with constructing a treatment group whose chief executive officer (CEO) experienced the great famine in China between the ages of 7 and 11, and a control group whose CEO was born within three years after 1961.

The study reveals a significant inverse correlation between CEOs’ childhood trauma experiences and firm internationalization. However, this correlation is weaker in the case of state-owned enterprises and firms led by CEOs with overseas work experience.

To the best of the authors’ knowledge, this study is the first to extend the theoretical framework to elucidate firms’ internationalization by introducing childhood trauma theory into the field of international business literature. Second, the authors link the literature on the effect of CEO explicit traits and psychological traits on firm internationalization by exploring how CEOs’ childhood trauma experience shapes their risk aversion, which, in turn, influences firm internationalization. Third, the authors address the call for examining the interplay of CEO life experiences by scrutinizing the moderating effect of CEO overseas work experience on the association between CEOs’ childhood trauma exposure and firm internationalization.

The purpose of this paper is to simulate the tension process of tension-type anchor cable and to explore the mechanical characteristics and tension-torsion coupling effect of anchor cable subjected to tension.

ABAQUS numerical software is applied to construct the numerical models of tension-type anchor cables with different diameters. Through explicit contact, the characteristics of contact between grouting body-anchor cable and grouting body-rock mass are determined. Confining pressure is applied to the model through surface pressure, and drawing force is applied to the model by displacement loading so as to simulate the tension process of the anchor cable.

The results show that the stress is transmitted in both axial and radial directions in the anchorage section and distributed in a cone. The shear stress in the grouting body is unevenly distributed, and its peak value increases with the rise in confining pressure and anchor cable diameter. The stress characteristics of torque and axial force are basically consistent and evenly distributed in the free section; they gradually decrease in the anchorage section. Due to the tension-torsion coupling effect, the internal stress characteristics of the anchor cable structure vary. On average, the anchorage performance of each anchor cable model is improved by 6.19%.

The proposed method of numerical modelling is effective in addressing the interface contact between the anchor cable and the grouting body and in solving the problem with convergence of calculation. Compared with the indoor test, this method is more suited to collecting the internal mechanical data of the anchor body.

Artificial intelligence (AI) technology has revolutionized customers' interactive marketing experience. Although there have been a substantial number of studies exploring the application of AI in interactive marketing, personalization as an important concept remains underexplored in AI marketing research and practices. This study aims to introduce the concept of AI-enabled personalization (AIP), understand the applications of AIP throughout the customer journey and draw up a future research agenda for AIP.

Drawing upon Lemon and Verhoef's customer journey, the authors explore relevant literature and industry observations on AIP applications in interactive marketing. The authors identify the dilemmas of AIP practices in different stages of customer journeys and make important managerial recommendations in response to such dilemmas.

AIP manifests itself as personalized profiling, navigation, nudges and retention in the five stages of the customer journey. In response to the dilemmas throughout the customer journey, the authors developed a series of managerial recommendations. The paper is concluded by highlighting the future research directions of AIP, from the perspectives of conceptualization, contextualization, application, implication and consumer interactions.

New conceptual ideas are presented in respect of how to harness AIP in the interactive marketing field. This study highlights the tensions in personalization research in the digital age and sets future research agenda.

This paper reveals the dilemmas in the practices of personalization marketing and proposes managerial implications to address such dilemmas from both the managerial and technological perspectives.

This is one of the first research papers dedicated to the application of AI in interactive marketing through the lenses of personalization. This paper pushes the boundaries of AI research in the marketing field. Drawing upon AIP research and managerial issues, the authors specify the AI–customer interactions along the touch points in the customer journey in order to inform and inspire future AIP research and practices.

The main purpose of this study is to fill the research gap on how B2B global service firms integrate dynamic capabilities within their omnichannel management to influence positive word of mouth (WOM), customer engagement (CE) and customer equity.

Drawing on the dynamic capability and WOM theories, a model has been developed that defines the subjects of the empirical test. The paper reports on data collected from 312 service-oriented global firms in Australia, through a cross-sectional survey. Data were analyzed using structural equation modeling.

The findings suggest that content management (i.e. information consistency, source trustworthiness and endorsement) and concerns management (i.e. privacy, security and recovery) capabilities are the two significant antecedents of positive WOM within a B2B omnichannel setting in international marketing. The findings also confirm the key mediating role of CE between positive WOM and customer equity.

The findings extend dynamic capability theory in the context of international marketing by linking WOM, CE and customer equity. The findings add further theoretical rigor by establishing the nomological chain between positive WOM and customer equity, in which CE plays a key mediating role.

Corrosion thinning reduces the effective cross-sectional areas of steel structures and degrades their mechanical properties. This study aims to investigate the relationship between the corrosion thinning of carbon steel for transmission towers and the degradation of its mechanical properties.

A macroscopic finite element model of a transmission tower was established and then combined with the corrosion thinning and mechanical properties of Q355 steel in different test periods measured in neutral salt spray, SO₂ atmosphere and wet heat environments to conduct a finite element simulation of a transmission tower with different corrosion thinning of Q355 steel.

When the residual thickness of the tower leg angle was reduced to 4.03 mm, the maximum stress solved in the simulation exceeded the yield strength, with the tower already at risk of collapse owing to corrosion failure under extreme conditions of basic wind speed.

This study innovatively utilises transmission tower finite element models and experimental data from mechanical degradation experiments to quantify the relationship between corrosion thinning and the mechanical properties of Q355 steel, ensuring the effective assessment of the mechanical properties of corroded transmission towers.

Based on virtual maintenance, this paper aims to propose a time prediction method of assembly and disassembly (A&D) actions of product maintenance process to enhance existing methods’ prediction accuracy, applicability and efficiency.

First, a framework of A&D time prediction model is constructed, which describes the time prediction process in detail. Then, basic maintenance motions which can comprise a whole A&D process are classified into five categories: body movement, working posture change, upper limb movement, operation and grasp/placement. A standard posture library is developed based on the classification. Next, according to motion characteristics, different time prediction methods for each motion category are proposed based on virtual maintenance simulation, modular arrangement of predetermined time standard theory and the statistics acquired from motion experiment. Finally, time correction based on the quantitative evaluation method of motion time influence factors is studied so that A&D time could be predicted with more accuracy.

Case study of time prediction of products’ various A&D processes is conducted by implementing the proposed method. The prediction process of diesel cooling fan disassemble time is presented in detail. Through comparison, the advantages and effectiveness of the method are demonstrated.

This paper proposes a more accurate, efficient and applicable product A&D time prediction method. It can help designers predict A&D time of a product maintenance accurately in early design phases without a physical prototype. It can also provide basis for the verification of maintainability, the balance of the design of product structure and system layout.

The image of the construction industry in China, as in many other countries, is tarnished by its poor safety record. With the rapid development of subway systems in Chinese urban areas, construction workers are being exposed to new risks which are poorly understood and managed. Subway construction projects are large scale and scattered over many construction sites, and involve numerous stakeholders and sophisticated technologies in challenging underground environments. Accident rates are high and have significant economic and social consequences for the firms and people involved. Addressing the gap in research about the safety risk in these projects, the purpose of this paper is to advance understanding of the factors influencing the safety of Chinese subway construction projects with the overall objective of reducing accident rates.

A survey was conducted with 399 subway construction professionals across five stakeholder groups. Follow-up interviews were also conducted with five experienced experts in safety management on subway projects to validate the results.

It was found that the eight most critical factors perceived by stakeholders to influence safety risks on Chinese subway projects are: project management team; contractor-related factors; site underground environment; safety protection during the use of machines; safety management investment; site construction monitoring and measurement; hazard identification and communication; and use of machines in all stages. This indicates that in allocating limited project resources to improve the safety of subway projects, managers should focus on: developing safety knowledge and positive attitudes in leadership teams; formulating effective risk management systems to identify, assess, mitigate, measure and monitor safety risks on site; improving communications with stakeholders about these risks and effectively managing plant, equipment and machinery.

This research contributes a new multi-stakeholder perspective to the lack of safety research in Chinese subway construction projects. The research findings provide important new insights for policymakers and managers in improving safety outcomes on these major projects, producing potentially significant social and economic benefits for society and the construction industry.

Amidst the growing emphasis on privacy protection, this study aims to investigate how online interaction introduced in Lead Generation Ads (LGAs) affects consumers' Self-Disclosure Intention (SDI), particularly in the context of the Chinese advertising market.

This research employs two scenario-based online surveys to analyse in depth the impact of LGAs on consumers' SDI. The first study collects valid feedback from 220 consumers through an online questionnaire to assess the direct effect of perceived interactivity on SDI. The second study, using an experimental design with a sample of 265 participants, further explores the mediating roles of perceived control and perceived vulnerability in the relationship between perceived interactivity and SDI and examines the moderating effect of privacy invasion experience (PIE).

This study reveals the significant and positive influence of perceived interactivity on SDI, with perceived control acting as a mediator that enhances this effect. Conversely, perceived vulnerability weakens the positive impact of perceived interactivity on SDI. Additionally, we explore the moderating role of PIE and find that it significantly influences the relationship between perceived interactivity and SDI. These findings underscore the importance of considering consumer privacy sensitivity, particularly in the design of interactive marketing strategies and within highly interactive advertising environments.

Our research uncovers consumer privacy attitudes and behaviours in the Chinese market, providing insights into its unique dynamics of privacy and information disclosure. However, the geographical and cultural specificity of our study may limit its generalizability. Future studies should expand into various cultural and market contexts, considering the impact of digital technologies on consumer interactions and information disclosure, thereby enhancing the depth and applicability of global marketing strategies.

Advertising platforms should explore online interactive communication methods to enhance consumers' perceived interactions and alleviate privacy concerns. Also, platforms should be designed with system security in mind to prevent the leakage and misuse of consumer data, thus increasing consumers' SDI.

The study provides insights for marketers on designing more effective and privacy-sensitive online advertising strategies in the Chinese market. Understanding the factors influencing consumers’ willingness to share personal information can lead to more effective engagement in digital marketing campaigns.

By integrating interactivity theory with privacy computing theory, this research provides a new perspective on the role of online interaction in consumer privacy protection and information disclosure decisions. The findings not only enrich the theoretical frameworks of interactive marketing and privacy protection but also offer empirical support for marketing practitioners in regard to designing interactive advertising strategies, especially balancing consumer privacy protection with the enhancement of shopping intentions.