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This study adopts the elaboration likelihood model and configuration perspectives to explore the internal mechanisms underlying the influence of live streaming on consumer trust building and purchase intention.

This study invited 757 experienced live streaming e-commerce users from Chinese platforms such as TikTok and RED, who participated in survey by filling questionnaires collected online. The research employed a mixed-method approach using SEM and fsQCA. SEM was utilized to analyze quantitative data to determine the direct and mediated relationships within product trust, while fsQCA served as a complement to identify the combinations of conditions that enhance product trust.

The findings reveal three important insights. Firstly, in the context of live streaming e-commerce, both product characteristics and streamer characteristics significantly influence consumers' trust in products. The para-social interaction plays a partial mediating role in the relationship between streamer characteristics and product trust. Secondly, four distinct paths are identified that contribute to enhancing product trust in live streaming e-commerce. Thirdly, PSI emerging as a core condition across all four paths, underscores the importance for merchants to foster positive social interactions with consumers beyond the live streaming environment.

This study enhances understanding of the dynamic live streaming e-commerce industry, offering insights into consumer behavior and practical guidance for merchants seeking to build engaged, trustworthy customer relationships.

Environmental protection and conservation of resources is a challenge for policymakers to attain sustainable growth and development. The current study uses the variable of inclusive growth instead of the traditional measure of growth.

The link between inclusive growth, renewable energy, industrial production, trade openness and the environment is explored by using panel data from 1995 to 2019 in Brazil, Russia, India, China and South Africa (BRICS) countries. Before applying formal techniques, unit root tests were applied to check the stationarity of each variable. The long-run relationship among factors was found by the Kao cointegration test. The panel dynamic ordinary least squares (DLOS) was employed for regression estimation.

The results verified a decrease in ecological footprint (EF) in response to a potential rise in renewable energy consumption. An upsurge in EFs was explored due to a rise in gross domestic product (GDP) per person employed and trade openness. The EF significantly decreased by 0.671% in response to a 1% rise in renewable energy consumption.

It is highly suggested to enhance renewable energy usage. To achieve this, policymakers should implement and emphasize efficient energy technologies to ensure improving the environment. Efficient use of renewable energy resources will decrease global warming effects and ensure the sustainable use of scarce resources.

It first took into account the variable of inclusive growth instead of traditional growth measures. It explored the impact of GDP per person employed as an indicator of inclusive growth.