Cuong Hung Nguyen, Hung Vu Nguyen, Theu Kim Doan, Minh Hoang Nguyen and Mai Thi Thu Le
This study provides a framework to explain the attitude–intention gap in viewing advertisements in social networks. Going beyond the literal and evaluative inconsistency issues in…
Abstract
Purpose
This study provides a framework to explain the attitude–intention gap in viewing advertisements in social networks. Going beyond the literal and evaluative inconsistency issues in measuring factors with theory of planned behavior (TPB), the authors propose and test a theoretical framework with possible moderators to the relationship between the attitude and behavioral intention.
Design/methodology/approach
Two surveys were conducted to test the theoretical framework, one with students and the other with working people in Hanoi, Vietnam. After testing measure reliabilities and validities, hypotheses were tested with regressions using SPSS.
Findings
In general, the attitude was still found to have a positive relationship with the behavioral intention. However, the attitude–intention gap still exists as trust in social network was found to moderate the relationship between the attitude and intention with the working people sample while trust in brands advertised facilitate the relationship with the student sample. Interestingly, involvement was not found to moderate the relationship.
Practical implications
Several practical implications can be recommended. In general, the marketing strategy for managers is still to develop positive attitude by consumers toward viewing advertisements. However, personalization strategy should be taken with care in advertisement in social network. Providing consumers with perceived privacy control may help enhance the advertisement effectiveness. Finally, building trusts, on or off the social network, should be optimized to increase the users' intention to view advertisements in social network.
Originality/value
This research offers a new explanation for the attitude–intention inconsistency in general and for viewing advertisements in social networks in particular. Going beyond the measurement issues, the research suggests looking at the process under that the attitude can be formed and activated to impact on the intention. Moreover, mixed findings from two comparable samples provide nuanced insights for different groups of consumers.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2021-0563.
Details
Keywords
Minh-Hoang Nguyen, Huyen Thanh Thanh Nguyen, Tam-Tri Le, Anh-Phuong Luong and Quan-Hoang Vuong
The current review aims to examine the growth trajectory, most influential documents, intellectual and conceptual structure of the literature regarding gender issues in family…
Abstract
Purpose
The current review aims to examine the growth trajectory, most influential documents, intellectual and conceptual structure of the literature regarding gender issues in family business research.
Design/methodology/approach
The bibliometric analysis was performed using 224 documents from 1991 to 2020 extracted from the Web of Science database.
Findings
The review finds that this field's knowledge grew exponentially during the last three decades, mainly after 2003 and the last several years. Based on the co-citation analysis, three major research lines are identified: “Women's challenges and opportunities in the family business”, “Gender diversity in the family business corporate board”, and “Gender and family SMEs management.” The temporal co-word analysis reveals that “Gender diversity in the family business corporate board” is the latest research line.
Originality/value
By reviewing prominent cited references and documents that cited them, the authors provide the landscapes and research gaps of three major research lines for further development.
Details
Keywords
Thomas Jones and Minh-Hoang Nguyen
Different countries have responded to the pandemic with distinct domestic and international travel restrictions. The purpose of this paper is to investigate the stringency of the…
Abstract
Purpose
Different countries have responded to the pandemic with distinct domestic and international travel restrictions. The purpose of this paper is to investigate the stringency of the coronavirus disease 2019 (COVID-19) countermeasures in Japan against their G20 cohorts. Primary data were monitored at a ski resort in Kyushu regarding the social acceptance of initial COVID-19 countermeasures, ranging from hygiene and local “lockdowns” to border control measures.
Design/methodology/approach
The stringency of the COVID-19 countermeasures was examined using data from the Oxford COVID-19 Government Response Tracker (OxCGRT) and triangulated with the early stage social acceptance of survey respondents in Aso Kuju National Park in February 2020 that consisted of 165 valid Japanese language questionnaires.
Findings
An one-way analysis of variance (ANOVA) identified significant differences in social acceptance for countermeasures, with more-concerned respondents agreeing more strongly with “low-tech” health protocols, such as washing hands (M = 3.7) or wearing a mask (3.4). More concerned visitors were significantly more likely to modify their travel plans (2.9) or cancel their trip altogether (2.7). Male day trippers were less likely to be concerned by the COVID-19 pandemic.
Originality/value
This paper's originality is derived from a triangulation of the stringency of Japan's initial COVID-19 countermeasures via a combination of comparison with G20 cohorts and social acceptance of domestic snowboarders and skiers. Moreover, by shining a light on the trade-off between public health and human rights, the paper provides a current review of the ethical dimension of a travel restriction debate that is often overlooked in the ongoing pandemic.
Details
Keywords
Hoang-Minh Nguyen, Hong-Quang Nguyen, Khoi-Nguyen Tran and Xuan-Vinh Vo
This paper aims to improve the semantic-disambiguation capability of an information-retrieval system by taking advantages of a well-crafted classification tree. The unstructured…
Abstract
Purpose
This paper aims to improve the semantic-disambiguation capability of an information-retrieval system by taking advantages of a well-crafted classification tree. The unstructured nature and sheer volume of information accessible over networks have made it drastically difficult for users to seek relevant information. Many information-retrieval methods have been developed to address this problem, and keyword-based approach is amongst the most common approach. Such an approach is often inadequate to cope with the conceptualization associated with user needs and contents. This brings about the problem of semantic ambiguation that refers to the disagreement in meaning of terms between involving parties of a communication due to polysemy, leading to increased complexity and lesser accuracy in information integration, migration, retrieval and other related activities.
Design/methodology/approach
A novel ontology-based search approach, named GeTFIRST (short for Graph-embedded Tree Fostering Information Retrieval SysTem), is proposed to disambiguate keywords semantically. The contribution is twofold. First, a search strategy is proposed to prune irrelevant concepts for accuracy improvement using our Graph-embedded Tree (GeT)-based ontology. Second, a path-based ranking algorithm is proposed to incorporate and reward the content specificity.
Findings
An empirical evaluation was performed on United States Patent And Trademark Office (USPTO) patent datasets to compare our approach with full-text patent search approaches. The results showed that GeTFIRST handled the ambiguous keywords with higher keyword-disambiguation accuracy than traditional search approaches.
Originality/value
The search approach of this paper copes with the semantic ambiguation by using our proposed GeT-based ontology and a path-based ranking algorithm.
Details
Keywords
Thi Thuc Anh Phan, Ngoc Lan Nguyen, Lourdes Casanova, Dai Van Nguyen and Hoang Minh Dao
This study aims to examine how disruptive and incremental innovations mediate the link between corporate social responsibility (CSR) and financial performance from a dynamic…
Abstract
Purpose
This study aims to examine how disruptive and incremental innovations mediate the link between corporate social responsibility (CSR) and financial performance from a dynamic capability perspective. Moreover, this study uncovers the moderating effect of business type on the CSR–innovation relationship.
Design/methodology/approach
The authors conduct a quantitative research design through surveying 536 managers of enterprises in Vietnam.
Findings
The findings show the crucial mediating effect of disruptive innovation on the CSR–financial performance link. The authors observe that the influence of CSR on incremental innovation is stronger for state-owned businesses.
Originality/value
These findings offer valuable insights for firms aiming to align their CSR strategies with financial objectives and enhance their dynamic capabilities to drive innovation in rapidly changing business environment.
Details
Keywords
Mohammad Alhusban, Faris Elghaish, M. Reza Hosseini and Mohammad Mayouf
Previous studies have established to a great extent that regulatory frameworks and, in particular, procurement approaches – that are common in a particular context – have a major…
Abstract
Purpose
Previous studies have established to a great extent that regulatory frameworks and, in particular, procurement approaches – that are common in a particular context – have a major impact on the success of building information modelling (BIM) implementation in construction projects. Despite the close links between these two concepts, research on the effect of procurement approaches on BIM implementation is scarce. To address this gap, this paper aims to investigate the barriers that affect BIM implementation through the lens of procurement approaches.
Design/methodology/approach
A mixed-method approach was adopted using a questionnaire survey (n = 116) and interviews with key stakeholders (n = 12) in Jordan. The outcomes of the quantitative parts were augmented with findings from interviews.
Findings
It was revealed that the deployment of unfavourable construction procurement approaches represents a major hurdle towards BIM implementation. Though essential for enhancing BIM implementation, it is revealed that a fundamental change from the common design-bid-build (DBB) to more collaborative procurement approaches remains infeasible in view of the realities that govern the construction industry.
Research limitations/implications
It was revealed the deployment of unfavourable construction procurement approaches represents a major hurdle towards BIM implementation. Though essential for enhancing BIM implementation, it is revealed that a fundamental change from the common DBB to more collaborative procurement approaches remains infeasible given the realities that govern the construction industry.
Originality/value
As the first of its kind, a set of recommendations for establishing supportive, workable procurement that does not deviate significantly from common procedures and practices is presented. Rather than advocating a shift to procurement approaches that are aligned with BIM, the findings offer novel insight into the necessity of developing a framework within the boundaries of the current and widely adopted procurement approaches to address the identified construction procurement issues and facilitate BIM implementation.
Details
Keywords
Thi Ngan Pham, Minh Tu Tran Hoang, Yen Ngan Nguyen Tran and Binh An Nguyen Phan
This study aims to comprehensively assess how digital maturity degree (DMD) impacts sustainable supply chain management (SSCM) performance through the mediating role of SSCM…
Abstract
Purpose
This study aims to comprehensively assess how digital maturity degree (DMD) impacts sustainable supply chain management (SSCM) performance through the mediating role of SSCM practices in businesses in Vietnam.
Design/methodology/approach
The hypotheses were performed using partial least square-structural equation modeling (PLS-SEM) with data collected from a survey of over 234 managers having responsibility in the supply chain field in Vietnam. Qualitative data were collected through semistructured interviews with 6 experts to deepen understanding of the relationship between DMD and SSCM.
Findings
The results show the mix-results in the relationship between SSCM practices and SSCM performance dimensions while DMD strongly impacts SSCM practices. Also, this study finds the mediating role of SSCM practices on the relationship between DMD and SSCM performance.
Originality/value
This is the first study to investigate the role of DMD on SSCM practices and SSCM performance, using empirical evidence. Moreover, the authors integrate both qualitative and quantitative for understanding complex SSCM phenomena. The present study also helps businesses improve their SSCM performance by leveraging SSCM practices and developing their digital technologies in the long-term view.
Details
Keywords
Toan Van Nguyen, Minh Hoang Do and Jaewon Jo
To follow and maintain an appropriate distance to the selected target person (STP), the mobile robot is required to have capabilities: the human detection and tracking and an…
Abstract
Purpose
To follow and maintain an appropriate distance to the selected target person (STP), the mobile robot is required to have capabilities: the human detection and tracking and an efficient following strategy with a smooth manner that does not appear threatening to the STP and surroundings. The efficient following strategy must integrate the STP position and the obstacle information to achieve smooth and safe human-following behaviors, especially in unknown environments where robot does not have understandings in advance. The purpose of this study is to propose a robust-adaptive-behavior strategy for mobile robots.
Design/methodology/approach
This paper presents a robust-adaptive-behavior strategy (RABS) based on the fuzzy inference mechanism to help the robot follow the STP effectively in various unknown environments with the real-time obstacle avoidance, both indoor and outdoor and on different robot platforms. In which, the traversability of robots’ unknown surrounding environments is analyzed by using the STP position and the obstacle information obtained from the two dimensional laser scan, whose purpose is to choose the highest-traversability-score direction (HTSD) and an adaptive-safe-following distance (ASFD). Then, the HTSD, the ASFD and the current velocity of the robot are considered as inputs of the fuzzy system to adjust its velocity smoothly.
Findings
The proposed RABS is verified by a set of experiments using a real big-heavy autonomous mobile robot (BH-AMR), with the dimension 0.8 × 1.2 (m), weight 150 (kg), full-load 500 (kg), aiding smart factories. The obtained results have shown that the proposed RABS equips the BH-AMR with the ability to follow the STP smoothly and safely even when the robot is moving at the maximum speed 1.5 (m/s).
Research limitations/implications
In this paper, the autonomous mobile robot considers all environments as unknown even when it is working in mapped environments. This limitation is presented clearly in the future works section.
Practical implications
This proposed method can be used to help the autonomous mobile robot support persons in factories, hospitals, restaurants, supermarkets or at the airports.
Originality/value
This paper presents a RABS, including three new features: a fuzzy-based solution to help human-following robots maintain an appropriate distance to the STP safely and smoothly with the maximum velocity 1.5 (m/s); the proposed fuzzy-based solution, an adaptive vector field histogram and a new approach for the STP tracking is combined to follow the STP and avoid the collision simultaneously in unknown indoor and outdoor environments; the proposed RABS is considered for BH-AMRs (with the dimension 0.8 × 1.2 (m), weight 150 (kg), full-load 500 (kg)) to serve real tasks in smart factories.
Details
Keywords
Thi Hong An Thai and Minh Tri Hoang
Using imbalanced panel data of nonfinancial Vietnamese listed firms from 2005 to 2021, this paper explores the potential effect of ownership on firms' cash levels.
Abstract
Purpose
Using imbalanced panel data of nonfinancial Vietnamese listed firms from 2005 to 2021, this paper explores the potential effect of ownership on firms' cash levels.
Design/methodology/approach
Two hypotheses are tested using different methods, including pooled ordinary least squares (POLS) and system-generalized method of moments (GMM), to investigate the ownership–cash holding relationship for various firm scenarios. Both book and market measures of the cash ratio are examined.
Findings
Results show that foreign and state ownership encourages firms to increase their cash reserves. The positive relationship between ownership and cash holding is, especially, pronounced for firms in the financial deficit.
Research limitations/implications
This research suggests that in this emerging market, outside ownership substantially accelerates cash to hedge against the unexpected issues caused by poor investor protection, low political accountability and information asymmetry.
Originality/value
The study contributes to the existing understanding of the relationship between ownership and corporate cash holdings in the context of a typical emerging market. Besides, it expands the existing knowledge to the extent of such relations in the event of a financial shortage.
Details
Keywords
Tin Trung Nguyen, Minh Tu Tran Hoang and Minh Tuan Phung
Community health is placed under the limelight during the COVID-19 crisis, providing a unique context for investigating citizens' health-privacy tradeoff in accepting social…
Abstract
Purpose
Community health is placed under the limelight during the COVID-19 crisis, providing a unique context for investigating citizens' health-privacy tradeoff in accepting social surveillance technology. To elucidate this tradeoff dilemma, an extended privacy calculus framework integrated with the Health Belief Model, legislative protection, and individual collectivism was examined using the case of national contact-tracing apps.
Design/methodology/approach
The hypotheses were tested through PLS-SEM analysis with data collected from a survey on Bluezone – a national app in Vietnam.
Findings
The results indicated the negative impact of privacy concerns, which was offset by the positive effect of perceived benefits in using contact-tracing apps. The effect size of perceived benefits on usage frequency was twice as large as that of privacy concerns. Individual collectivism was revealed as a mitigator of the tradeoff dilemma, as it was positively associated with perceived benefits, whereas legislative protection had no such role. Citizens may perceive legislation protection as invalid when the technologies are developed, implemented, and monitored by the authorities.
Originality/value
The theoretical contributions lie in the extension of the privacy calculus model as well as its application in the context of mobile health apps and surveillance technology. The study empirically corroborated that the privacy calculus theory holds when technologies move along the pervasiveness spectrum. This study also provided actionable insights for policymakers and developers who advocate the mass acceptance of national contact-tracing apps.