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This study aims to explore Augmented Language Models (ALMs) for synthetic data generation in services marketing and research. It evaluates ALMs' potential in mirroring human responses and behaviors in service scenarios through comparative analysis with five empirical studies.

The study uses ALM-based agents to conduct a comparative analysis, leveraging SurveyLM (Bickley et al., 2023) to generate synthetic responses to the scenario-based experiment in Söderlund and Oikarinen (2018) and four more recent studies from the Journal of Services Marketing. The main focus was to assess the alignment of ALM responses with original study manipulations and hypotheses.

Overall, our comparative analysis reveals both strengths and limitations of using synthetic agents to mimic human-based participants in services research. Specifically, the model struggled with scenarios requiring high levels of visual context, such as those involving images or physical settings, as in the Dootson et al. (2023) and Srivastava et al. (2022) studies. Conversely, studies like Tariq et al. (2023) showed better alignment, highlighting the model's effectiveness in more textually driven scenarios.

To the best of the authors’ knowledge, this research is among the first to systematically use ALMs in services marketing, providing new methods and insights for using synthetic data in service research. It underscores the challenges and potential of interpreting ALM versus human responses, marking a significant step in exploring AI capabilities in empirical research.

The introduction of a financial service – the easy pay system – in Hong Kong is the subject of study. It is a form of electronic fund transfer at point of sale and is considered as a continuous innovation in the evolution of the electronic fund transfer systems. Irrespective of the theoretical benefits – safe, convenient and a sound approach to fund management – associated with the service, the adoption rate is not encouraging. The peculiarities of the marketing issues associated with the life cycle of financial service innovations are discussed. It is contended that the successful introduction of services in the earlier stages of the life cycle may be both an asset and a liability to later innovations. As such, a continuous educational programme is deemed necessary to capitalise on the positive effects carried over from earlier phases of the life cycle.

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.

This paper aims at comparing and contrasting the Ao Man-long scandal with the Ho Chio-meng case in Macau, drawing lessons from the two events and casting lights on the literature on corruption scandals.

The study used documentary research and interpretative and analytical approaches.

The two cases show considerable administrative discretion on the part of the principal officials involved, and remedial measures along the line of having more rigorous and frequent internal auditing may be necessary.

Original analyses were conducted together with literature review and documentary research. This paper would be of interest to scholars and practitioners concerned with how Macau combats corruption.

This cross-sectional online survey in Oman in April 2021 aimed to assess university students' resilience, stress levels and meaning during the COVID-19 pandemic and identify characteristic profiles.

A cross-sectional survey design was used to collect data from full-time students at one University in Oman. Outcomes included sociodemographic information, the brief resilience scale, the perceived stress scale-4 and the meaning in life questionnaire to explore the students' profiles.

A total of 964 students participated (response rate = 34.8%), of which 35% had low resilience scores. The average perceived stress, presence of meaning in life and search for meaning in life scores were 7.9 ± 2.3, 24.2 ± 6.9 and 24.9 ± 7.7, respectively. Cluster analysis identified three groups: low-risk and fewer impacts (cluster A, n = 503, 523%), moderate-risk and moderate impacts (cluster B, n = 160, 16.6%) and high-risk and more impacts (cluster C, n = 301, 31.2%). Cluster C students experienced more psychological problems and were at high risk during the pandemic.

The respondents' honesty is a possible error that could influence the results. Low response rates limit its generalizability, and cause-effect relationships among mental health outcomes cannot be discerned.

This study identified three distinct groups of students, each with different levels of severity in their health problems. There is an increased need for education and counseling to support students during this period, and university management should focus on implementing personal precautionary measures and providing high-tech, user-friendly platforms for students to enhance their learning.

These findings suggest that tailored strategies should be developed to address the unique psychological needs of each group. The study provides important information for university management to understand the pandemic's psychological impact on students and develop effective interventions to support their well-being.

The purpose of this paper is to develop and test a new conceptual model in an online service context. The model focuses on an important, yet often neglected customer-oriented construct, i.e., user “control”, which is embedded in consumer behaviour when accessing the internet. The study examines the relationship between control, online dependency, online encounter satisfaction and overall satisfaction. It explains the strategic implications surrounding customer control and online dependency as means for enhancing customer satisfaction.

A questionnaire was developed drawing on a combination of existing and new measurement items for the constructs in question. The instrument was later pilot tested on two consecutive occasions ahead of the main survey. A random sample of Hong Kong banking consumers was approached and interviews were undertaken via telephone. The data were analysed via confirmatory factor analysis and structural equation modelling was used to test the hypotheses relating to the model.

The findings reveal positive relationships between control and online dependency, and control and online encounter satisfaction. Meanwhile control, online dependency and online encounter satisfaction lead to overall satisfaction.

This study proposes a counterintuitive argument that while online service customers gain control of the online service process, they become more dependent on it, and their control and dependency also lead to their satisfaction, at both the online service encounter level and corporate level. Drawing on the pertinent literature, this is the first study to examine the importance of two information system constructs, i.e., control and online dependency, as predictors of consumer psychological fulfilment, i.e., satisfaction. The findings confirm that control as an initiator and driver of customer satisfaction in an online context, and online encounter satisfaction, further contributes to overall satisfaction at the corporate level.

The Bank of China Group has competed aggressively in retail banking in Hong Kong, successfully expanding their business in recent years. This article reports a study exploring the likelihood of the Group assuming increasing importance in the run‐up to 1997 when Hong Kong is returned to China. Results suggest that while present users may be loyal, non‐users do not have very favourable perceptions of the Group. Recommendations for correcting this are made: expansion of products; improved quality of personnel; depoliticisation of the Group's image.

The problem of plastic wastes is serious nowadays worldwide, although plastic wastes recycling is already in practice. To promote sustainability in plastic waste recycling, the quality of wastes collected should be maintained well, resulted from a good recycling practice. This paper aims to study a new plastic recycling bin (PRB) and poster interventions on the enhancement of university hall residential students’ proenvironmental knowledge, attitudes and intended behaviours (KAB) and actual recycling behaviours; informative and feedback posters were used as interventions.

This study adopted a quasi-experimental setting to examine the effects of the new PRB on students’ KAB and actual behaviours in recycling, whereas the quality of the recycled plastic was measured according to the extent of cleanliness (CLE), separation (SEP), compression (COM) and sortedness (SOR).

Results showed that significant positive enhancements in KAB only happened with the use of blended interventions, which included promotion through the PRB and posters, suggesting that the use of the PRB and posters was useful in achieving better recycling behaviour.

Blended intervention study by using new design plastic recycling bin and poster on the effect of students’ proenvironmental and recycling KAB.

The purpose of this paper is to evaluate the effectiveness of urban renewal policy by comparing urban renewal in Hong Kong with that undertaken in Macao.

This study reviews the concepts of urban renewal in the two cities and examines related policies in Hong Kong and Macao.

The study finds that the emphasis of urban renewal policy rests on the principles of self-financing, holistic planning and public-private partnerships. In order to deal with urban renewal issues, the Chinese Government has adopted a “People First, District-based, Public Participatory” approach based on public engagement and, to this end, it has introduced various measures, such as the District Urban Renewal Forum and the Urban Renewal Trust Fund. However, compared with Hong Kong, Macao’s efforts at urban renewal policies have been disjointed and piecemeal.

The study adopts the principle of public management and compares the two cities’ urban policies to highlight the importance of both government leadership and public engagement for successful urban renewal.

The phenomenon of social withdrawal, known as the hikikomori-like idiom of distress (HLID), has been reported in many countries. This study aimed to explore profiles of Omanis who have HLID.

A cross-sectional online survey of 673 out of 1,529 Omanis identified with HLID using the Hikikomori Questionnaire (HQ-25) score of 42+.

Two profile groups were determined through cluster analysis according to socio-demographic and HQ-25 outcomes. Subjects in cluster 1 (n = 168, 24.9%) are significantly younger (p < 0.001) and more educated (p = 0.019), spend more time online (p < 0.001) and are living alone (p < 0.001) than subjects in cluster 2 (n = 505, 75.1%). More subjects in cluster 1 had a past mental illness (p = 0.037) but less previous childhood physical/emotional abuse (p = 0.029) than subjects in cluster 2. In contrast, subjects in cluster 2 had a low lack of socialization (p < 0.001), less active isolation (p < 0.001) and total HQ-25 scores (p < 0.001) than cluster 1. Subjects in Cluster 1 have more serious social withdrawal issues than those in Cluster 2, especially on a lack of socialization and isolation.

One limitation that might influence the results of this online study was that information was collected via self-report, and a cross-sectional design limits its results because it cannot assess causal inference. This study has contributed valuably to exploring different profile groups of HDLD, especially in the Arabian Gulf. The authors’ findings facilitate the development by creating innovative interventions strategically tackling different hikikomori groups.

While social withdrawal characterized by HLID has been reported proliferating in different parts of the world, little research has been forthcoming from Arabian Gulf countries. These findings suggest that there are two orthogonal clusters of HLID among Omanis. This study provides a foundation for further research on HLID, which has recently been reported in different parts of the world.