Yuji Kosaka and Hisao Shiizuka
This paper aims to propose a method for kansei value creation to be actually reflected in consumer behavior.
Abstract
Purpose
This paper aims to propose a method for kansei value creation to be actually reflected in consumer behavior.
Design/methodology/approach
Looking at business from a kansei (emotional/sensitive) value creation perspective, it is realized that currently in most cases value creation for products or services is not done practically. For most of the products and services put on the market, their value is hardly recognized.
Findings
It has been found that a key factor of the mechanism of value creation is closely related to the design of kansei information. Research limitations/implications – It is expected that, in the future, the principle of kansei information design will be further clarified and improved so that this methodology can be used in business by corporations.
Practical implications
It is pointed out that, if the combination of the kansei information becomes too rough, no matter how brilliant the design of the product itself, it is difficult to arouse consumption behavior in reality.
Originality/value
The paper provides an important aspect to demonstrate the mechanism and its elements for achieving value creation in marketing and sales activities. Some case studies are shown for demonstrating the proposed method.
Details
Keywords
Cong Zhu and Xingchen Li
The money raised for projects on crowdfunding platforms is determined not only by the merit of the projects themselves but also, to a large extent, by the design of the project…
Abstract
Purpose
The money raised for projects on crowdfunding platforms is determined not only by the merit of the projects themselves but also, to a large extent, by the design of the project introduction on the platforms. The purpose of this study is to identify the clear relationships between the financing result and the design factors to give preferable design suggestions to the fund initiators.
Design/methodology/approach
The data for this study were abstracted with Python from the Jingdong crowdfunding platform on a certain day. In all, 11 hypotheses are put forward in the study with the two main purposes of exploring the function of the quality signaling and level setting.
Findings
All design factors can impact the money raised for a project. However, the impact differs in certain situations. The level setting can significantly impact the amount of money raised. The quality of signals has a complex impact on the two dimensions.
Originality/value
Three major contributions are made by this paper. First, the level setting is explored after overcoming the difficulty of scrawling data. Second, the authors create the Success Index and Weighted Gap Index to measure the level of success from comprehensive dimensions and quantify the dispersion of the levels. Third, this study shows a comprehensive theoretical framework which can function as a reference for research in the future.