Michael Chattalas, Thomas Kramer and Hirokazu Takada
The purpose of this paper is to advances a conceptual framework in which the impact of national stereotype dimensions on country of origin (COO) effects is explicitly modeled and…
Abstract
Purpose
The purpose of this paper is to advances a conceptual framework in which the impact of national stereotype dimensions on country of origin (COO) effects is explicitly modeled and decomposed.
Design/methodology/approach
This paper proposes that the perceived warmth and perceived competence dimensions of national stereotypes underlie COO effects. The conceptual framework posits research propositions on the potential interactions of these dimensions with product type (such as hedonic versus utilitarian and high‐ versus low‐contact services), while the effects of consumer characteristics (such as cultural orientation, expertise, involvement, and ethnocentrism) are explored.
Findings
The Stereotype Content Model is a useful tool in exploring the relationship between national stereotypes and COO‐based evaluations as it represents a major theoretical advance in the systematic study of stereotype contents.
Practical implications
The advanced conceptual framework holds significant practical implications for the international marketing strategies of corporations as well as nations.
Originality/value
This paper proposes an original conceptualization and testable research propositions regarding the relationship between national stereotype contents and COO‐based consumer evaluations of products.
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There is an ambivalence in many people’s attitudes to Japanese business techniques in the West. An admiration for their management styles and ability to penetrate Western markets…
Abstract
There is an ambivalence in many people’s attitudes to Japanese business techniques in the West. An admiration for their management styles and ability to penetrate Western markets is occasionally tempered by an ill‐informed suspicion that in some way the Japanese have created – or been allowed to operate in – a less than level playing field.
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Ian Handley and Lawrence Lockshin
The growth of wine sales in the Pacific Rim is receiving a large amount of attention. This study was designed to look more deeply into the actual purchase behaviour of middle…
Abstract
The growth of wine sales in the Pacific Rim is receiving a large amount of attention. This study was designed to look more deeply into the actual purchase behaviour of middle class wine buyers in a selection of Singaporean supermarkets. Purchase behaviour was observed for 60 hours in a total of eight representative supermarkets. The findings show a smaller number of sales than would be expected, especially based on the size of the category displays. The types of wines, countries of origin, prices, browsing, and purchases are noted. The overall conclusion is of a wine market in its infancy with a need for education and further development before wine becomes a regular part of weekly shopping and consumption.
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This paper reports the results of a regional survey of exporting assistance and guidelines. It analyzes four major issues essential to the exporting process. Implications for…
Abstract
This paper reports the results of a regional survey of exporting assistance and guidelines. It analyzes four major issues essential to the exporting process. Implications for managers are provided as well.