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Article
Publication date: 22 February 2008

Michael Chattalas, Thomas Kramer and Hirokazu Takada

The purpose of this paper is to advances a conceptual framework in which the impact of national stereotype dimensions on country of origin (COO) effects is explicitly modeled and…

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Abstract

Purpose

The purpose of this paper is to advances a conceptual framework in which the impact of national stereotype dimensions on country of origin (COO) effects is explicitly modeled and decomposed.

Design/methodology/approach

This paper proposes that the perceived warmth and perceived competence dimensions of national stereotypes underlie COO effects. The conceptual framework posits research propositions on the potential interactions of these dimensions with product type (such as hedonic versus utilitarian and high‐ versus low‐contact services), while the effects of consumer characteristics (such as cultural orientation, expertise, involvement, and ethnocentrism) are explored.

Findings

The Stereotype Content Model is a useful tool in exploring the relationship between national stereotypes and COO‐based evaluations as it represents a major theoretical advance in the systematic study of stereotype contents.

Practical implications

The advanced conceptual framework holds significant practical implications for the international marketing strategies of corporations as well as nations.

Originality/value

This paper proposes an original conceptualization and testable research propositions regarding the relationship between national stereotype contents and COO‐based consumer evaluations of products.

Details

International Marketing Review, vol. 25 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 February 2002

There is an ambivalence in many people’s attitudes to Japanese business techniques in the West. An admiration for their management styles and ability to penetrate Western markets…

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Abstract

There is an ambivalence in many people’s attitudes to Japanese business techniques in the West. An admiration for their management styles and ability to penetrate Western markets is occasionally tempered by an ill‐informed suspicion that in some way the Japanese have created – or been allowed to operate in – a less than level playing field.

Details

Strategic Direction, vol. 18 no. 1
Type: Research Article
ISSN: 0258-0543

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Article
Publication date: 1 February 1997

Ian Handley and Lawrence Lockshin

The growth of wine sales in the Pacific Rim is receiving a large amount of attention. This study was designed to look more deeply into the actual purchase behaviour of middle…

572

Abstract

The growth of wine sales in the Pacific Rim is receiving a large amount of attention. This study was designed to look more deeply into the actual purchase behaviour of middle class wine buyers in a selection of Singaporean supermarkets. Purchase behaviour was observed for 60 hours in a total of eight representative supermarkets. The findings show a smaller number of sales than would be expected, especially based on the size of the category displays. The types of wines, countries of origin, prices, browsing, and purchases are noted. The overall conclusion is of a wine market in its infancy with a need for education and further development before wine becomes a regular part of weekly shopping and consumption.

Details

International Journal of Wine Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 September 1998

Binshan Lin and Walton Hinson

This paper reports the results of a regional survey of exporting assistance and guidelines. It analyzes four major issues essential to the exporting process. Implications for…

1131

Abstract

This paper reports the results of a regional survey of exporting assistance and guidelines. It analyzes four major issues essential to the exporting process. Implications for managers are provided as well.

Details

Management Decision, vol. 36 no. 7
Type: Research Article
ISSN: 0025-1747

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