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Article
Publication date: 6 November 2017

Himanshu Sharma and Sunil Prakash Pillai

The purpose of this paper is to examine the impact of the constructs – utilitarian, hedonic and social value on the perceptions of the full-time instructors related to their…

348

Abstract

Purpose

The purpose of this paper is to examine the impact of the constructs – utilitarian, hedonic and social value on the perceptions of the full-time instructors related to their social media technology (SMT) management for learning and teaching practices at workplace.

Design/methodology/approach

A survey is used to gather the data from 180 instructors (full time) working at one of the colleges owned by the ministry of manpower, Oman. This paper uses reliability analysis to determine Cronbach’s α and analysis of variance for the empirical investigation of instructors’ perceptions on SMT management.

Findings

The analysis shows that 98 per cent of the instructors use SMTs at their workplace. Social influence is found more dominating than utilitarian and hedonic constructs in impacting on instructors’ intention for SMT use. Findings also claim that higher the use of SMT at workplace stronger the influence on learning and teaching practices of higher education instructors.

Practical implications

The findings of this study can be used as the recommendations for all the faculty members to use SMTs for their educational, learning and teaching practices. The administration can develop policies to motivate instructors to manage such technologies for professional and personal development to enhance learning and teaching environment at workplace.

Originality/value

This study is perhaps the leading attempt to use utilitarian, hedonic and social value perceptions of the instructors to investigate the management of SMTs in an academic culture and settings of the developing country in the Middle East (Oman).

Details

Journal of International Education in Business, vol. 10 no. 2
Type: Research Article
ISSN: 2046-469X

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Article
Publication date: 8 February 2021

Himanshu Sharma and Anu G. Aggarwal

Nowadays, various hotels and third party websites allow guests to express their stay experience in the form of textual content and ratings termed as user-generated content (UGC)…

427

Abstract

Purpose

Nowadays, various hotels and third party websites allow guests to express their stay experience in the form of textual content and ratings termed as user-generated content (UGC). This study aims to explore the influence of UGC along with the financial aspect on the sales of the hotel. This will help them in making efficient business decisions and revenue generation by realizing the requirements of the guests. The proposed model provides an insight into the theoretical and practical significance of the concerned explanatory variables to the hoteliers.

Design/methodology/approach

This paper considers the number of rooms, six aspect ratings (room, cleanliness, location, service, value and sleep quality), review length and readability as the independent variables. Revenue per available room is taken as the dependent variable. Log-linear regression analysis is performed on a data set of 78 hotels situated in Delhi National Capital Region to validate the relationships. Moreover, the differential impact of hotel type on these exploratory variables is studied.

Findings

Research findings show that along with the financial aspect, the UGC components also play a key role in generating sales for the hotels. It was further observed that the two hotel categories, i.e. luxury and budget have different natures and also the characteristics of luxury hotels overshadow those of budget.

Originality/value

This study uses the textual content of the reviews along with the numerical ratings. This is a unique combination for studying sales of hotels according to the knowledge of authors, where earlier studies focused only on the financial aspects.

Details

Journal of Modelling in Management, vol. 16 no. 4
Type: Research Article
ISSN: 1746-5664

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Article
Publication date: 9 December 2019

Himanshu Sharma and Anu G. Aggarwal

The experiential nature of travel and tourism services has popularized the importance of electronic word-of-mouth (EWOM) among potential customers. EWOM has a significant…

662

Abstract

Purpose

The experiential nature of travel and tourism services has popularized the importance of electronic word-of-mouth (EWOM) among potential customers. EWOM has a significant influence on hotel booking intention of customers as they tend to trust EWOM more than the messages spread by marketers. Amid abundant reviews available online, it becomes difficult for travelers to identify the most significant ones. This questions the credibility of reviewers as various online businesses allow reviewers to post their feedback using nickname or email address rather than using real name, photo or other personal information. Therefore, this study aims to determine the factors leading to reviewer credibility.

Design/methodology/approach

The paper proposes an econometric model to determine the variables that affect the reviewer’s credibility in the hospitality and tourism sector. The proposed model uses quantifiable variables of reviewers and reviews to estimate reviewer credibility, defined in terms of proportion of number of helpful votes received by a reviewer to the number of total reviews written by him. This covers both aspects of source credibility i.e. trustworthiness and expertness. The authors have used the data set of TripAdvisor.com to validate the models.

Findings

Regression analysis significantly validated the econometric models proposed here. To check the predictive efficiency of the models, predictive modeling using five commonly used classifiers such as random forest (RF), linear discriminant analysis, k-nearest neighbor, decision tree and support vector machine is performed. RF gave the best accuracy for the overall model.

Practical implications

The findings of this research paper suggest various implications for hoteliers and managers to help retain credible reviewers in the online travel community. This will help them to achieve long term relationships with the clients and increase their trust in the brand.

Originality/value

To the best of authors’ knowledge, this study performs an econometric modeling approach to find determinants of reviewer credibility, not conducted in previous studies. Moreover, the study contracts from earlier works by considering it to be an endogenous variable, rather than an exogenous one.

Details

Kybernetes, vol. 49 no. 10
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 30 November 2022

Anubha Anubha, Daviender Narang and Himanshu Sharma

YouTube (YT) has become a trend among millennials, and thus, marketers are trying to harness the power of it to communicate with them. Global marketers need to understand the…

308

Abstract

Purpose

YouTube (YT) has become a trend among millennials, and thus, marketers are trying to harness the power of it to communicate with them. Global marketers need to understand the mechanism of communicating via YT advertising (YTAD), especially in India that consists of 440 million millennials to re-strategize their YT communications. Consequently, this study aims to examine the influence of YTAD on the cognitive attitude, namely, brand awareness (BA) and brand knowledge (BK) of Indian millennials. The study also tests the moderating impacts of gender, device used for YT watching (DEYTW), duration and frequency of YT watching (DUYTW and FEYTW) on BA and BK.

Design/methodology/approach

Generalized linear model – analysis of variance has been used to investigate the proposed relationships in the study. Responses of 294 Indian millennials who watch YTAD regularly have been used for the final analysis. Moderating effects were also tested using Bonferroni pairwise comparisons.

Findings

The results revealed that YTAD significantly improves the cognitive attitude (BA and BK). However, gender was not found to have any moderating effect in the relationship of YTAD with BA, whereas moderating effects of gender were observed in the relationship of YTAD with BK. Furthermore, other moderators including DEYTW, DUYTW and FEYTW were found to have significant moderating impacts in the above-mentioned relationships.

Practical implications

In a country like India, comprising the largest millennial population of the world who spends a significant portion of their time in watching YT, it becomes crucial for global marketers to understand how the cognitive attitude (i.e. BA and BK) of millennials improves by watching YT advertisements. As it will help them in strategizing their communications on YT to get favourable consumers’ responses like purchase intention and actual purchase that may happen only when people have favourable cognitive attitude towards advertised brands.

Originality/value

The study offers new perspective to the field of communication by investigating the impact of YTAD on the cognitive attitude (i.e. BA and BK) of Indian millennials.

Details

Global Knowledge, Memory and Communication, vol. 73 no. 6/7
Type: Research Article
ISSN: 2514-9342

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Article
Publication date: 18 June 2018

Anil Panghal, D.N. Yadav, Bhupender S. Khatkar, Himanshu Sharma, Vikas Kumar and Navnidhi Chhikara

Fruits and vegetables, being good source of energy, health promoting and protecting compounds with unique taste and flavor, are attracting consumers since ages. These…

1425

Abstract

Purpose

Fruits and vegetables, being good source of energy, health promoting and protecting compounds with unique taste and flavor, are attracting consumers since ages. These horticultural produces start deterioration just after harvest; therefore, their proper storage is must during transportation and storage to retain maximum quality parameters and for good market value. Best storage conditions are required to prevent growth of micro flora and to maintain the nutritional values of harvested produce. Retailers and processors in every corner of world want to move toward the cheaper ways to increase the shelf life and texture of horticultural crops for better consumer preference. The purpose of this paper is to make consumers and researchers aware about different post harvest malpractices in fresh fruits and vegetables.

Design/methodology/approach

Lot of chemicals like colors, artificial ripening agents, sweeteners and waxes are applied on surface of horticulture produce to siphon off money from consumers, and these have adverse health effects directly or indirectly. Various regulatory agencies have launched various programs, acts and laws for monitoring and avoiding such unhealthy ways. Regulatory bodies launched training programs also for the food handlers and consumers to ensure the food safety from farm to fork.

Findings

This paper will throw light on different malpractices followed by retailers to manipulate the quality which causes adverse health effects and to create consumer awareness regarding such malpractices.

Originality/value

The paper emphasizes on current malpractices followed by retailers to mislead the consumers about fruits’ and vegetable’ quality by using sweeteners, colors and other chemical. On prolonged consumption, such substances lead to major health issues such as attention disorder.

Details

Nutrition & Food Science, vol. 48 no. 4
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 22 March 2019

Himanshu Sharma and Anu G. Aggarwal

With the growth in internet technology, the competition between the e-commerce firms has become fierce. This has forced these online vendors to consider customer-centric…

2517

Abstract

Purpose

With the growth in internet technology, the competition between the e-commerce firms has become fierce. This has forced these online vendors to consider customer-centric strategies apart from the retail strategies for generating revenue. The purpose of this paper is to propose a structural model to study the interrelationship between a formative endogenous latent variable (LV), i.e. e-commerce success, and other LVs representing the customer-oriented success factors such as website service quality (WSQ), customer support system (CSS), personalization and electronic word-of-mouth (EWOM).

Design/methodology/approach

The authors develop a structural model to validate the determinants of electronic commerce success. Survey-based data obtained from 265 respondents are used to validate the model hypotheses. To analyze the data, partial least squares-structural equation modeling (PLS-SEM) is performed using smartPLS 2.0 software. The results on the interrelationships between the constructs are determined using path analysis.

Findings

The data analysis results infer the impact of these success factors on e-commerce success systems. After applying bootstrapping technique, the authors observed that WSQ, CSS, personalization and EWOM have a significant positive effect on e-commerce system success (ESS). Further studies can be performed considering mobile commerce and their critical success factors.

Practical implications

The findings of the study emphasize on the importance of these four exogenous variables for e-businesses in order to achieve a competitive edge over their competitors. The study provides a detailed managerial implication with respect to each causal relationship, so as to suggest some remedial measures to gain customer market.

Originality/value

Here, the authors consider an empirical model which shows the determinants of ESS. To the best of the authors’ knowledge, a distinctive system success framework is modeled considering a unique combination of exogenous variables not considered by previous studies.

Details

Journal of Advances in Management Research, vol. 16 no. 4
Type: Research Article
ISSN: 0972-7981

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Available. Content available
Book part
Publication date: 19 July 2022

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Abstract

Details

Big Data: A Game Changer for Insurance Industry
Type: Book
ISBN: 978-1-80262-606-3

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Book part
Publication date: 19 July 2022

Kuldeep Singh Kaswan, Jagjit Singh Dhatterwal, Himanshu Sharma and Kiran Sood

Purpose: To analyse the insurance market breakthroughs through ‘Big Data’ and the possibility of new techniques of services provided, creating access for information gathering and…

Abstract

Purpose: To analyse the insurance market breakthroughs through ‘Big Data’ and the possibility of new techniques of services provided, creating access for information gathering and fraud detection. This can contribute to improved risk management processes and mitigation strategies referred to as ‘InsurTech’.

Methodology: We catalogue the technique which is especially useful and being evaluated as having the ability to bring innovations to the insurance business. In doing this, we reveal which marketplaces actively participate in start-ups and how insurers engage in them and present them, highlighting the impact of blockchain technology, ride services, robo-advice, and data analysis on the insurance industry.

Findings: Findings show that because emerging economies have fewer organisation needs to ensure the distribution model, technology and research may significantly influence such areas. Nonetheless, whether industrialised or emergent, relevant legislative inspections should be carried out to protect subscribers’ welfare.

Practical implication: Since ‘Big Data’ impacts insurers’ constant monitoring of business risks and corporate governance, an overview of how information is harnessed should be carefully studied. Moreover, it is essential to study the handling of algorithms to guarantee that the expectations are reasonable and that unforeseen effects are avoided to the greatest extent feasible, and regulators have a mechanism for engaging in this review.

Details

Big Data: A Game Changer for Insurance Industry
Type: Book
ISBN: 978-1-80262-606-3

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Article
Publication date: 29 October 2024

Latika Sharma and Himanshu Bagdi

The paper aims to examine students' feelings about studying through over-the-top (OTT) education and how they are influenced by social media advertisements (SMA) while browsing…

30

Abstract

Purpose

The paper aims to examine students' feelings about studying through over-the-top (OTT) education and how they are influenced by social media advertisements (SMA) while browsing the Internet. The study looked into the factors influencing students' behavioural intention (BI) for OTT education, which helps meet their individual needs beyond the limits of traditional platforms.

Design/methodology/approach

Data were collected through an online survey using a structured questionnaire from 345 students in the present study from various districts of Rajasthan in India. The collected data were analysed using the partial least square–structural equation modelling to substantiate the hypotheses and make inferences.

Findings

The study provided an inclusive model by probing the effect of four SMA features [Informativeness (INFO), Entertainment (ENT), Trust (TRU) and Reward (RWD)] on Brand Engagement (BE). It emphasises casing gaps in the literature regarding the consequence of BE on BI in the OTT market. The results highlighted a significant relationship between BE on BI. At the same time, all relationships proved significant for SMA, apart from TRU. The pioneering research jointly studies these factors in the model, predominantly in the streaming platforms, with empirical data.

Originality/value

To the best of the authors’ understanding, previous research lacks in focusing ENT, INFO, TRU and RWD’s relation to BE and identifying its effect on OTT education in the Indian context. Using the present study, marketers in the competitive world can better facilitate the adoption of OTT platforms, the factors impacting brand engagement for students and their views on the topic.

Details

Journal of Applied Research in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-7003

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Article
Publication date: 28 August 2020

Himanshu Seth, Saurabh Chadha and Satyendra Sharma

This paper evaluates the working capital management (WCM) efficiency of the Indian manufacturing industries through data envelopment analysis (DEA) and empirically investigates…

1416

Abstract

Purpose

This paper evaluates the working capital management (WCM) efficiency of the Indian manufacturing industries through data envelopment analysis (DEA) and empirically investigates the influence of several exogenous variables on the WCM efficiency.

Design/methodology/approach

WCM efficiency was calculated using BCC input-oriented DEA model. Further, the panel data fixed effect model was used on a sample of 1391 Indian manufacturing firms spread across nine industries, covering the period from 2008 to 2019.

Findings

Firstly, the WCM efficiency of Indian manufacturing industries has been stable over the analysis period. Secondly, the capacity to generate internal resources, size, age, productivity, gross domestic product and interest rate significantly influence WCM efficiency.

Research limitations/implications

First, the selected study period has observed various economic uncertainties including demonetization and recession, so the scenario might differ in normal conditions or country-wise. Second, the findings might not be generalizable to the developed economies, since the current study sample belongs to a developing economy, which further provides scope for comparative study.

Practical implications

An efficient model for managing the working capital comprising most vital determinants could enhance the firms' valuation and goodwill. Also, this study would be helpful for financial executives, manufacturers, policymakers, investors, researchers and other stakeholders.

Originality/value

This study estimates the industry-wise WCM efficiency of the Indian manufacturing sector and suggests measures to the concerned parties on areas to focus on and provide evidence on the estimated relationships of firm-level and macroeconomic determinants with WCM efficiency.

Details

International Journal of Productivity and Performance Management, vol. 70 no. 7
Type: Research Article
ISSN: 1741-0401

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