Lauren I. Labrecque, Priscilla Y. Peña, Hillary Leonard and Rosemary Leger
The surge of artificial intelligence (AI) applications and subsequent adoption by consumers and marketers has ignited substantial research exploring the benefits and opportunities…
Abstract
Purpose
The surge of artificial intelligence (AI) applications and subsequent adoption by consumers and marketers has ignited substantial research exploring the benefits and opportunities of AI. Despite this, little attention has been given to its unintended negative consequences. In this paper, the authors examine both the practitioner and academic sides of ethical AI. In doing so, the authors conduct an extensive review of the AI literature to identify potential issues pertaining to three areas: individual consumers, societal and legal. The authors identify gaps and offer questions to drive future research.
Design/methodology/approach
The authors review recent academic literature on AI in marketing journals, and top ethical principles from three top technology developers (Google, IBM and Meta) in conjunction with media reports of negative AI incents. They also identify gaps and opportunities for future research based on this review.
Findings
The bibliographic review reveals a small number of academic papers in marketing that focus on ethical considerations for AI adoption. The authors highlight concerns for academic researchers, marketing practitioners and AI developers across three main areas and highlight important issues relating to interactive marketing.
Originality/value
This paper highlights the under-researched negative outcomes of AI adoption. Through an extensive literature review, coupled with current responsible AI principles adopted by major technology companies, this research provides a framework for examining the dark side of AI.
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Christy Ashley, Jonathan Ross Gilbert and Hillary A. Leonard
Customers can be territorial, which results in reactive behaviors that can hurt firm profitability. This study aims to expand the typology of customer territorial responses…
Abstract
Purpose
Customers can be territorial, which results in reactive behaviors that can hurt firm profitability. This study aims to expand the typology of customer territorial responses previously identified in the environmental psychology and marketing literature.
Design/methodology/approach
The authors use a mixture of quantitative and qualitative approaches. The exploratory studies elicit and test a typology of consumer territorial responses using critical incident technique and factor analysis. Two surveys use the typology. Study 1 examines intrusiveness in grocery store settings. Study 2 expands the model with specialty store shoppers to examine how rapport, employee greed, entitlement and time pressure interact with intrusion pressure and relate to customer territorial responses.
Findings
The results indicate a new category of territorial responses – deferential verbalizations – and show relationships between intrusion pressure and deferential actions, retaliatory verbalizations, retaliatory actions and abandonment. The relationships are affected by the moderators, including rapport, which interacts with intrusion pressure to increase the likelihood of switching.
Research limitations/implications
Collecting data near closing time restricted observations and consumer time to participate using self-report data. The results should be replicated with other populations and service providers.
Practical implications
Managers should monitor customer treatment during closing time. The results indicate consumer responses to closing time cues not only impact their shopping trip but also affect whether they will patronize the store in the future.
Originality/value
The study provides an expanded typology of territorial responses, identifies moderating factors that may affect responses and links employee intrusiveness and territorial responses to store patronage.
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Eric E. Otenyo and Parwez Besmel
The leadership of the Iraq and Afghanistan war has been criticized for reported cases of contractor corruption. This chapter examines the extent to which these wars have played…
Abstract
The leadership of the Iraq and Afghanistan war has been criticized for reported cases of contractor corruption. This chapter examines the extent to which these wars have played out in the political agendas of candidates for President. The hypothesis is that while the two wars continue to be a key campaign issue in election cycles, the corruption narrative is a neglected part of the discourse. There are possible reasons for the disjuncture between United States (U.S.) positions against corruption by foreign governments and contractor behaviors within the defense industry, namely the impact of corruption on voters, candidates and other stakeholders. The chapter closes with lessons about the effects of corruption on agenda setting while also contributing to research on evaluation of private-public partnerships in public policy implementation and governance.
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This chapter aims at discussing sustainable development goals (SDGs) and entrepreneurship from an economic and social perceptive. More specifically, this chapter aims at…
Abstract
This chapter aims at discussing sustainable development goals (SDGs) and entrepreneurship from an economic and social perceptive. More specifically, this chapter aims at discussing the challenges facing small & medium enterprises (SMEs) applying the goal of ensuring sustainable consumption and production patterns to their day-to-day operations. In this chapter, a synthesis of a field of research related to sustainable developmental goals SDGs and SMEs is provided, with a focus on entrepreneurs who believe their SME needs to act as a “good corporate citizen” with the responsibility to (1) sustain the environment for future generations and (2) care about the well-being of society at large. This field of research is presented to identify important opportunities and challenges for entrepreneurs with SDGs within a Multiple Framework Approach.
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Jacob Hörisch, Roger Leonard Burritt, Katherine L. Christ and Stefan Schaltegger
This paper aims to compare the influence of different legal systems on corporate sustainability management practices. Against the background of growing internationalization of…
Abstract
Purpose
This paper aims to compare the influence of different legal systems on corporate sustainability management practices. Against the background of growing internationalization of business activities, it additionally considers whether internationalization allows companies to circumvent the influence of national authorities.
Design/methodology/approach
Three legal systems are compared using regression analyses of more than 200 large corporations in five countries: common law (USA and Australia), German code law (Germany) and French code law (France and Spain).
Findings
The impact of national and international authorities is found to be strongest in French code law countries. In addition, the influence of international authorities is stronger for corporations with higher shares of international sales. For both national and international authorities, the degree of internationalization is found to moderate the influence of the legal system on corporate sustainability practices.
Practical implications
The legal system in place influences the relative effectiveness of national and international authorities over company sustainability practices and needs to be taken into account in policymaking. To be effective, international authorities need to work with or substitute for national authorities in promoting corporate sustainability practices in countries depending on their legal systems.
Originality/value
This research applies and quantitatively tests La Porta’s (1998) framework on legal systems in the new context of corporate sustainability.
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Sara E. Green, Julia Barnhill, Sherri Green, Diana Torres Hawken, Loretta Sue Humphrey and Scott Sanderson
Purpose – The purpose of this work is to explore ways in which parents of children with disabilities actively seek to create a place for themselves and their children within…
Abstract
Purpose – The purpose of this work is to explore ways in which parents of children with disabilities actively seek to create a place for themselves and their children within supportive communities of others – despite structural and attitudinal barriers.
Methodology – Semi-structured, interactive interviews were conducted with six mothers and six fathers of older teens and young adults with severe impairments. Interview transcripts were analyzed for themes related to barriers to social participation and strategies used to create and sustain communities of supportive others.
Findings – Results suggest that, while there are indeed many barriers to social participation, these mothers and fathers have successfully utilized a variety of strategies in order to create a sense of community for themselves and their children including: garnering support from family; creating enclaves of “wise” individuals; and active social networking. Findings also suggest that children with disabilities can provide opportunities for parental community involvement in unexpected ways.
Limitations, implications and value – The sample is small and selective and the study used retrospective interviews to examine parental memories. Despite these limitations, the narratives of these parents provide a provocative look at the potential role of personal agency in the community experiences of parents of children with disabilities. The stories told by these parents clearly suggest that it takes concerted effort to construct a village in the face of significant barriers to social participation. Once created, however, that village of supportive others can provide life enhancing support for children with disabilities and their families.