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Article
Publication date: 1 March 1992

Henry A. Laskey, Bruce Seaton and J.A.F. Nicholls

Reports on the results of an empirical test to evaluate theeffectiveness of alternate forms of bank advertising, the alternativeforms of which differ in terms of main message…

658

Abstract

Reports on the results of an empirical test to evaluate the effectiveness of alternate forms of bank advertising, the alternative forms of which differ in terms of main message strategy and overall method of presentation (structure). Examines the relative effects of verbal only advertisements compared to those which combine both pictures and words. Specifically focuses on the differences between informational and transformational strategies. Examines alternative forms of the latter to include both male and female models, and studies several alternative measures of advertising effectiveness. Results suggest that an informational strategy is more effective for bank advertising than a transformational strategy. Advertisements which include both verbal and pictorial components were superior. No statistically significant differences were observed when male versus female models were employed.

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International Journal of Bank Marketing, vol. 10 no. 3
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 February 1993

Sydney Roslow, Henry A. Laskey and J.A.F. Nicholls

Cooperative advertising is intended for the mutual benefit ofchannel partners. Shows that manufacturers and dealers/distributors inthe boating industry view this marketing…

300

Abstract

Cooperative advertising is intended for the mutual benefit of channel partners. Shows that manufacturers and dealers/distributors in the boating industry view this marketing activity very differently. Manufacturers see no connection between cooperative advertising and other aspects of the relationships with their dealers. On the other hand, dealers relate their views of cooperative advertising to other facets of their relationships with manufacturers. Consequently, when there is conflict over cooperative advertising, it is liable to have a negative effect on other arrangements that dealers have with manufacturers. Manufacturers may not understand how negativity creeps into other relationships between dealers and themselves.

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Journal of Business & Industrial Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 0885-8624

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10152

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European Journal of Marketing, vol. 33 no. 3/4
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 16 July 2015

Laura Senier, Matthew Kearney and Jason Orne

This mixed-methods study reports on an outreach clinics program designed to deliver genetic services to medically underserved communities in Wisconsin.

Abstract

Purpose

This mixed-methods study reports on an outreach clinics program designed to deliver genetic services to medically underserved communities in Wisconsin.

Methodology/approach

We show the geographic distribution, funding patterns, and utilization trends for outreach clinics over a 20-year period. Interviews with program planners and outreach clinic staff show how external and internal constraints limited the program’s capacity. We compare clinic operations to the conceptual models guiding program design.

Findings

Our findings show that state health officials had to scale back financial support for outreach clinic activities while healthcare providers faced increasing pressure from administrators to reduce investments in charity care. These external and internal constraints led to a decline in the overall number of patients served. We also find that redistribution of clinics to the Milwaukee area increased utilization among Hispanics but not among African-Americans. Our interviews suggest that these patterns may be a function of shortcomings embedded in the planning models.

Research/Policy Implications

Planning models have three shortcomings. First, they do not identify the mitigation of health disparities as a specific goal. Second, they fail to acknowledge that partners face escalating profit-seeking mandates that may limit their capacity to provide charity services. Finally, they underemphasize the importance of seeking trusted partners, especially in working with communities that have been historically marginalized.

Originality/Value

There has been little discussion about equitably leveraging genetic advances that improve healthcare quality and efficacy. The role of State Health Agencies in mitigating disparities in access to genetic services has been largely ignored in the sociological literature.

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Article
Publication date: 1 March 1997

Pascale Quester

Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as many sponsors fail to conduct rigorous evaluation programmes. Suggests that…

1485

Abstract

Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as many sponsors fail to conduct rigorous evaluation programmes. Suggests that this study of a major Australian sporting event over three years, that certain conditions, such as naming rights, may assist sponsors in securing some return from their investments, but also cautions them against unrealistic expectations.

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Corporate Communications: An International Journal, vol. 2 no. 3
Type: Research Article
ISSN: 1356-3289

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Book part
Publication date: 6 August 2019

Manya C. Whitaker and Kristina M. Valtierra

Abstract

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Schooling Multicultural Teachers
Type: Book
ISBN: 978-1-78769-717-1

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Article
Publication date: 1 December 1931

A resemblance not merely superficial exists between August, 1914, and November, 1931. A rapid orientation in our national outlook marks both dates. Imminence of national disaster…

29

Abstract

A resemblance not merely superficial exists between August, 1914, and November, 1931. A rapid orientation in our national outlook marks both dates. Imminence of national disaster was and is the cause in both cases. The analogy may perhaps be pressed a step further if the quickness and the certainty of national response be considered. The introduction by a National Government of universal military service in 1914 has an analogue in the introduction by a National Government of the Abnormal Imports Act of 1931. At this point the analogy would seem to end. The crisis of 1914 demanded the mobilisation of the man power of the country in many fields of activity to prevent the threat to our existence as a nation from being put into execution. In 1931 with a similar threat to our existence the strongest government of all time is content to avail itself of only part of the power that would willingly be placed at its disposal and to discourage the rest. Perhaps we may be permitted to express the hope that so far as duration may be concerned the analogy will also fail. We cannot afford to take four years over this matter. For some time past the nation has been “a beggar on horseback,” and during the last ten years it has made a considerable amount of progress in the direction towards which beggars in that position are popularly supposed to be riding. Progress in this direction has been much aided, if not accelerated, by means of a strong and increasingly developed inferiority complex whereby it appeared to us that anyone could do anything much better than we could do it ourselves, and we were, under its influence, rapidly becoming on the one hand merely agents for foreign manufacturers, the products of whose fields or factories were being distributed on the other hand to people whose purchasing power, owing to excessive taxation and other causes, was rapidly diminishing. In spite of the results of the general election we still seem to be in a large measure deficient in healthy optimism, that belief in our own powers which is usually a condition of success. It has apparently become necessary to assure an English audience that an English hen can lay as good an egg as a Russian or Chinese hen. May we add the further information that English bacon is the best in the world. That plums are grown best at Pershore and strawberries in Kent and Hampshire. That we thoroughly despise the fear that was publicly and gravely expressed by a public man that if we attempted to set our house in order by means of a protective tariff the dreadful foreigner would retaliate and even go to war with us over the matter.

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British Food Journal, vol. 33 no. 12
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 October 1938

The following definitions and standards for food products have been adopted as a guide for the officials of this Department in enforcing the Food and Drugs Act. These are…

20

Abstract

The following definitions and standards for food products have been adopted as a guide for the officials of this Department in enforcing the Food and Drugs Act. These are standards of identity and are not to be confused with standards of quality or grade; they are so framed as to exclude substances not mentioned in the definition and in each instance imply that the product is clean and sound. These definitions and standards include those published in S. R. A., F. D. 2, revision 4, and those adopted October 28, 1936.

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British Food Journal, vol. 40 no. 10
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 April 1949

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields…

259

Abstract

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.

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Aslib Proceedings, vol. 1 no. 4
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 November 1935

OCCASIONALLY some writer is inspired to make the declaration that reference work as understood in America does not exist in Great Britain, or, even more definitely, is not known…

29

Abstract

OCCASIONALLY some writer is inspired to make the declaration that reference work as understood in America does not exist in Great Britain, or, even more definitely, is not known there. We rejoice at any advance our American friends make, but our enthusiasts for American methods must not undervalue the homeland. In the pages that follow some aspects of reference work receive attention, and the inference to be drawn may be that, if we have not specialized this department of work to the extent that transatlantic libraries have done, if in some smaller places it hardly exists “as the community's study, archive department and bureau of information,” yet in our larger cities and in many lesser places much work is done.

Details

New Library World, vol. 38 no. 5
Type: Research Article
ISSN: 0307-4803

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