Henri Simula, Tuula Lehtimäki and Jari Salo
Technology product manufacturers and marketers must take into account that customers' awareness and appreciation of the benefits of green technology and products have increased…
Abstract
Purpose
Technology product manufacturers and marketers must take into account that customers' awareness and appreciation of the benefits of green technology and products have increased. The purpose of this paper is to determine how technology firms can benefit from green marketing and what pitfalls there are to avoid.
Design/methodology/approach
Based on a review of green marketing literature, the paper introduces four approaches to green marketing by means of a matrix outlining four factors associated with perceived and actual greenness of new products and new technology. Then, for each of the four approaches, an appropriate coping strategy is proposed that includes the issues that firms should consider when they use green marketing.
Findings
Customers' green values should be well understood when marketing plans for technology products are developed and implemented. Green marketing arguments should be communicated to customers in a coherent and truthful way, to avoid customer scepticism or disbelief.
Research limitations/implications
The paper calls for an increased awareness of the way to utilize green marketing in technology firms. Supporting empirical evidence is still needed from future studies.
Originality/value
The contribution of the paper to academics and practitioners is increased understanding of how green marketing can be applied in technology firms.
Details
Keywords
Y. Apanovich, R. Cottle, B. Freydin, E. Lyumkis, B. Polsky, A. Tchernaiev and P. Blakey
Self‐consistent electrothermal simulation of modern semiconductor devices is required for the accurate and efficient design and optimization of many semiconductor devices. The…
Abstract
Self‐consistent electrothermal simulation of modern semiconductor devices is required for the accurate and efficient design and optimization of many semiconductor devices. The need to perform this type analysis in order to predict the behavior of power devices was realized many years ago. It is now clear that nonisothermal analysis can be very important for VLSI devices as well.
Michael Crofts, Ian Scott and Stuart Gronow
Part 1 of this paper, published in the last issue of Property Management provided an overview of the research project currently being undertaken at the Polytechnic of Wales…
Abstract
Part 1 of this paper, published in the last issue of Property Management provided an overview of the research project currently being undertaken at the Polytechnic of Wales investigating the suitability of expert systems for the valuation of vacant possession residential properties for mortgage purposes. This paper will address some of the practical difficulties which developers of expert systems can expect to encounter, and offer a possible solution to the thorny problem of ‘domain appraisal’; ie, the investigation of a particular application to discover whether an expert system might be feasible.
J.M. Myerscough and S.B. Tyler
Examines aspects of the current practice of negotiation education,exploring relevant issues and conflicting views. Considers the case forformal negotiation training, the provision…
Abstract
Examines aspects of the current practice of negotiation education, exploring relevant issues and conflicting views. Considers the case for formal negotiation training, the provision of training for the surveyors, timing of the training provision, and the effectiveness of various teaching methods. Concludes that surveyors who have received negotiation training recognise the benefits, although practitioners generally are sceptical.
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Shane R. Thye, Edward J. Lawler, Michael W. Macy and Henry A. Walker
Henry Oluchukwu Ikediego, Mustafa Ilkan, A. Mohammed Abubakar and Festus Victor Bekun
There is growing interest in innovative online problem-solving models such as crowdsourcing to serve individuals, firms and the society as a whole. Crowdsourcing is the…
Abstract
Purpose
There is growing interest in innovative online problem-solving models such as crowdsourcing to serve individuals, firms and the society as a whole. Crowdsourcing is the combination of efforts from various sets of individuals who are either volunteering or working part-time for socioeconomic production, basically in the cyber world. This hybrid work model is already in use by businesses and entrepreneurs; some of the platforms include Amazon mechanical Turk, 99designs, Hit RECORD and Design Crowd.
Design/methodology/approach
Much has been parleyed and published, and this is primarily because of the efficient socioeconomic potentials crowdsourcing offers.
Findings
This paper addressed the following three questions to help have a better understanding of crowdsourcing: who can perform crowdsourcing? why it is relevant to crowdsource in this present proliferated internet age and if there are going to be some changes in the future and the last but not the least what can be done to promote it in the society?
Originality/value
This paper discusses the three W’s and concludes with challenges facing the crowdsourcing work model.
Details
Keywords
This is our report on this first international assembly of Aircraft Maintenance and Engineering, held in Zurich 6th–9th February 1979. This was AIRMEC 79 — and, as was foreseen in…
Abstract
This is our report on this first international assembly of Aircraft Maintenance and Engineering, held in Zurich 6th–9th February 1979. This was AIRMEC 79 — and, as was foreseen in our Comment in the January issue, the significance of this innovation among aviation occasions was taken up by thirty‐six countries who sent 276 delegates to the convention, which was supported by the Exhibition, attracting 112 exhibitors from 17 countries. There is every chance that this event will take its place with Farnborough, Paris and Cranfield as a regular feature of the aviation scene and of considerable interest to all engaged in aircraft maintenance. The organisers did announce at the end of that Show that AIRMEC 81 would take place, again in Zurich, in February of that year. And perhaps it is interesting to comment at this stage about the decision to return to Zurich. While it might be said that the event was a success, the fact that the convention was held in a venue separate from the Exhibition, did have some disadvantages and the consensus among the exhibitors was that this did discourage many of the 2260 in attendance from really taking in the Exhibition. Perhaps the only exception to this were the Chinese whose delegation spent almost all of every day in the Exhibition halls, visiting every stand and spending considerable time at each one.
Chara Haeussler Bohan and Joseph R. Feinberg
During the late twentieth century in the field of social studies education, Donald Oliver, Fred Newmann, and James Shaver were prominent leaders. Their work on the Harvard Social…
Abstract
During the late twentieth century in the field of social studies education, Donald Oliver, Fred Newmann, and James Shaver were prominent leaders. Their work on the Harvard Social Studies Project was part of the New Social Studies movement popular in the 1960s and 1970s that attempted to transform the social studies curriculum nationwide. By creating materials that focused on inquiry-based learning, they aimed to make a difference in the way that social studies courses were taught in American schools. The focus of this research is an analysis of the content and impact of the Harvard Social Studies Project and an exploration of the contributions of Donald Oliver, Fred Newmann, and James Shaver to that project. Historical research methods served as the primary theoretical framework for guiding the investigation. Oliver, Newmann, and Shaver’s work on the Harvard Social Studies Project not only established all three men as influential leaders in social studies education but also laid the groundwork for their subsequent work in broader areas of education.