Search results

This study aims to leverage e-Islamic marketing to solidify Islamic marketing mix and strategic Islamic issue effect, respectively, on private Islamic higher educational marketing performance in the new normal.

The design of this study is survey. Primary data is collected through the questionnaires sent to the leader elements of Indonesian private Islamic higher educations via a google form link and analyzed with SPSS and Amos programs.

The findings demonstrate that e-Islamic marketing can solidify the effect of Islamic marketing mix and strategic Islamic issues, respectively, on the marketing performance of private Islamic higher education in the new normal. The e-Islamic marketing, Islamic marketing mix and strategic Islamic issues are, respectively, also the predictors of the marketing performance.

The constructs used by this study can enrich the implementation of resource-based view theory, can implement the education marketing integrating technological advance with Islamic marketing to solidify marketing performance, can cover the religiosity aspects of prospective students’ and can manifest maqashid sharia concept.

This study aims to examine the effect of the Islamic entrepreneurship context and principles on Muslim micro, small and medium enterprises (MSMEs) customer behavioral intentions in Islamic marketplaces. In addition, it explored the capability of Islamic entrepreneurship principles to mediate the effect of the Islamic entrepreneurship context on Muslim MSMEs customer behavioral intentions.

Research data were collected from Muslim MSMEs customers across ten Islamic marketplaces in Indonesia by using purposive, snowball and nonprobability sampling techniques. The data were subsequently processed using SPSS and structural equation modeling with the AMOS software.

The findings demonstrated that the Islamic entrepreneurship context and principles positively affected Muslim MSMEs customer behavioral intentions in Islamic marketplaces. Furthermore, Islamic entrepreneurship principles could fully mediate the effect of the Islamic entrepreneurship context on Muslim MSMEs customer behavioral intentions.

This study contributes to the understanding of the correlation between the Islamic entrepreneurship context and principles as antecedents and Muslim MSMEs customer behavioral intentions as the consequent, extending the theory of reasoned action.

This study aims to develop customer trust through information quality, customer awareness, and perceived value. This study is motivated by the hustle and bustle occurred as the result of the socialization of MyPertamina, a digital payment service for subsidized fuel customers in 11 areas of 4 provinces in Indonesia. The hustle and bustle can be viewed as customer distrust of MyPertamina. However, customer trust is a business success key. Is MyPertamina a solution or problem maker for customers to buy subsidized fuel?

The design of this study is survey. Primary data are collected through questionnaires sent to subsidized fuel customers in the socialization areas of MyPertamina. The data are processed using SPSS and Amos programs.

PV, IQ and CA, respectively, can develop CT on MyPertamina. Although the PV cannot strengthen the effect of CA on CT, the construct can strengthen the effect of IQ on CT.

Indonesian Government via Pertamina, a state-owned enterprise, must develop CT through IQ, CA and PV to succeed the application of MyPertamina.

This study develops IQ, CA and PV based on technology acceptance model and theory of reasoned action to develop CT on MyPertamina.