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This paper aims to assess the effect of Lucerne leaf concentrate supplementation on the nutritional status of chronic myeloid leukaemia (CML) patients.

The study was undertaken on 21 patients in the age group of 18‐60 years suffering from myeloid leukemia. At the baseline, data on weight, height, haemoglobin, RBC count, WBC, TLC, platelet count and nutrient intake were collected for all patients. Then they were given 10 gm LC (dark green extract from Lucerne) per day for three months and after that all parameters were assessed again.

Statistical analysis revealed a significant increase in Hb (p<0.05) in women, while RBC increased significantly (p<0.01) in both males and females. Pre‐ and post‐assessment of diet of the patients revealed that there was a significant increase in the energy, protein, calcium, iron, riboflavin, niacin and vitamin C in female patients, while in male patients the difference was significant for niacin only.

Lucerne supplementation helped in maintaining or bringing about an increase in body weight, Hb, by increasing RBC counts.

The importance of gender in inclusive economic growth has been a growing area of research. Finance is seen as an efficacious instrument for social inclusion, and sustainable women empowerment (SWE). The lack of credit access often constrains women to scale up. The objective of this study is to examine the attributes influencing the decision of women to access the credit at the bottom of the pyramid (BoP) and the impact of this credit access on social, psychological and economic dimensions of SWE at the BoP in rural India.

The threshold theory of decision-making in the form of logistic regression (LR) is applied here to analyze the influence of four determinants, namely individual household level (IHLA), social attributes (SA), economic attributes (EA) and ownership of documents (OD) on women’s credit access. Likewise, the same method is applied to study the relationship between credit access and three dimensions of SWE.

The results have revealed a statistically significant relationship between credit access and studied four attributes. Subsequently, a positive relationship has been observed between credit access and dimensions of SWE.

The present study broadly addresses the concern of accessing credit by women at BoP level, which helps the government and policymakers to promote enabling an environment for women entrepreneurship and comprehensive financial policies for the BoP.

Women empowerment becomes an important policy discussion in development economics and modernization theory. The empowerment of women can lead to an increase in the quality viz-a-viz the capacity of human resources accessible for economic development. The purpose of this study is to evidence the impact of social and economic dimensions on women empowerment through financial inclusion in rural India.

To reveal the research objective, the study has utilized a primary survey of women respondents from the Gujarat state of India by a simple random sampling method and applied a logistic regression approach to identify the relationship between the need of a bank account (determinant of financial inclusion) as a dependent variable and social and economic dimensions of women empowerment such as earning status, participation in financial decision-making, recipient of social welfare schemes and perception towards the safety of saving as independent variables.

The results of this study show that earning status, participation in financial decision-making at household level and recipient of social welfare schemes by women have a significant impact on women empowerment through financial inclusion; however, safety of their savings is observed as an insignificant variable, yet the odd value is very high (2.437) in the present study.

The present study is the first of its kind to examine the social and economic status of women and its impact on their requirement of a formal bank account for the overall empowerment of women in rural India.

This study aims to investigate the greening practices adopted by micro, small and medium enterprises in India and recommend an empirically tested and validated green supply chain management (GSCM) practices construct. The study also aims at measuring the influence of pressures created by external and internal stakeholders on the GSCM score.

The study used a mixed-method approach. Qualitative methods, including literature review, expert opinion, focused group discussions and questionnaire-based surveys, were used for item generation and data collection. Quantitative methods included exploratory factor analysis (EFA) to find out the reasonable number of constructs to include in the scale of the GSCM practice, confirmatory factor analysis (CFA) to purify/confirm the scale, and finally, structural equation modelling (SEM) to select the best fit model and to test all causal relationships as portrayed in the base model. In the two-stage survey, convenience and purposive sampling methods were applied.

The study develops an empirically validated scale of GSCM practices, which has 6 dimensions and 16 items. This scale can measure the greening score of GSCM practices implementation. Further, findings confirm that the pressures from external and internal stakeholders are the significant forces for micro, small and medium enterprises to adopt GSCM practices. Finally, mediation function of external/internal pressures and green factors also does occur where GSCM is the mediator.

The study is an extension of available literature on GSCM practices utilizing the survey data from India. It contributes to the literature on micro, small and medium enterprises and GSCM practices implementation and expands the scope of theoretical applications.

For the managers, it provides useful insights about innovative practices to become eco-efficient. The second-order of scale reveals that managers need to equally focus on all factors rather than on any single one. Less GSCM practices score indicates the dearth of external and internal pressures on micro, small and medium enterprises. Therefore, managers need to collaborate with local customers, overseas customers, competitors and legislative agencies. Besides, training of employees, literacy of employees and support from top management also emerge as critical measures that help the industry implement GSCM practices.

GSCM as a topic had been extensively explored within different business areas and functions in the available literature. However, this study has some significant values. At prima facie, the study is the first that elucidates GSCM practices by incorporating the effects of pressures of different stakeholders in the context of Indian micro, small and medium enterprises which is considered as the most unorganized sector. Second, the proposed model of the study could provide useful direction for GSCM practices implementation in the unorganized sector in developing nations. Third, the study can also benefit academicians interested in the researched topic, organizations within different sectors and any other party interested in understanding more the concept of GSCM.

Fruitzone India Limited was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating the launch of a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IMI) to conduct the market research. This case discusses the exploratory phase of the research conducted by IMI. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses.

Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. After it had completed the confirmatory research, some questions remained unanswered. It went in for another round of validation through primary research, including simulated test marketing. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses.