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Article
Publication date: 1 December 1997

Helen R. Woodruffe

Explores the role and experience of compensatory consumption in women’s lives. Conducts the research from a feminist perspective and asks “what are women’s lived experiences of…

9125

Abstract

Explores the role and experience of compensatory consumption in women’s lives. Conducts the research from a feminist perspective and asks “what are women’s lived experiences of compensatory consumption?” This is an under‐researched area and yet there are numerous links with other more widely researched areas of consumer research, such as addictive consumption, self‐gift giving and compensatory eating behaviour. Compensatory behaviour and consumption is a difficult area to research, however, and therefore reviews the subject in the light of existing literature, so that a research framework may be advanced to enable a greater understanding of the concept. Presents an overview of this research, together with preliminary findings based on phenomenological interviews. Clearly demonstrates the significance of this area of study within consumer research and proposes an agenda for further research.

Details

Marketing Intelligence & Planning, vol. 15 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 April 1996

Helen R. Woodruffe

Avers that consumer research has been criticized for its preoccupation with empirical issues (Ryan, 1986) and its neglect of the experiential perspective of consumers as…

2276

Abstract

Avers that consumer research has been criticized for its preoccupation with empirical issues (Ryan, 1986) and its neglect of the experiential perspective of consumers as individuals (Belk, 1984; Fennell, 1985). Additionally, alleges that consumer research has been traditionally subject to gender bias (e.g. Bristor and Fischer, 1993) and that dominant ideologies have been masculine in nature (Hirschman, 1993). Reviews developments in consumer research in the light of current thinking and explores ontological and methodological issues in the study of consumer behaviour. Develops a feminist framework which goes beyond the rejection of positivist approaches towards a holistic, experiential understanding of consumer behaviour.

Details

Marketing Intelligence & Planning, vol. 14 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 October 1997

Helen R. Woodruffe

Explores the idea of the Utopian vision of consumer research through eschatology, which seeks to establish a new version of reality of consumers and which exposes existing…

846

Abstract

Explores the idea of the Utopian vision of consumer research through eschatology, which seeks to establish a new version of reality of consumers and which exposes existing inadequacies in our knowledge and understanding. Promise and hope depict an orientation to the future implicit in the exegesis of eschatology. The discussion is predicated on this optimistic and liberating view of eschatology as a break in the past, rather than the end of all things. Explores our understanding of what is meant by consumption and the influences which have shaped what is viewed as our knowledge base, especially with regard to the role and experience of women as consumers. Examines the possibility that consumer research is in crisis and that the new reason must prevail in order to overcome the inadequacy of existing theory and seeks new directions.

Details

European Journal of Marketing, vol. 31 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 8 February 2011

Helen Woodruffe‐Burton and Susan Wakenshaw

The research presented in this article aims to extend our understanding of the symbolic and experiential values of shopping through the investigation of consumers' grocery…

9860

Abstract

Purpose

The research presented in this article aims to extend our understanding of the symbolic and experiential values of shopping through the investigation of consumers' grocery shopping and consumption experiences.

Design/methodology/approach

The research approach was based on the existential phenomenological interview; ten women living in the UK who were in paid employment outside the home at the time of the study, who were married (or living with their partner) and who had at least one child living at home participated in the study which explored their lived experiences of grocery shopping and consumption.

Findings

The findings reveal that consumers can construct various dimensions and levels of self/identity through their food shopping and consumption practices through their shopping experiences and in conjunction with various resources and support provided by retailers. Four key themes are identified and explored: “I am in control”; “I am me”; “I share and I love”; and “I belong”.

Research limitations/implications

The present study is exploratory in nature; it identifies four key themes which appear significant and provides a starting point for further research.

Originality/value

This paper explores the ways in which shopping confirms consumers' personal identity, social position and social identity and contributes to the literature in two ways: the research extends our understanding of the experiential values of shopping by extending the domain of enquiry from consumers' experiences in‐store to the actual consumption phase and consumers' self identity is investigated through the exploration of individual consumers' lived shopping and consumption experiences from an holistic perspective.

Details

Marketing Intelligence & Planning, vol. 29 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 4 March 2019

Nicholas Catahan and Helen Woodruffe-Burton

This is an exploratory and qualitative study to consider approaches to capture, analyse and monitor perceptions from big data, to inform and contribute to place management…

Abstract

Purpose

This is an exploratory and qualitative study to consider approaches to capture, analyse and monitor perceptions from big data, to inform and contribute to place management research and practice of botanic gardens (BGs). This paper aims to address the ongoing significant threat to BGs due to funding being cut and the need to inform and develop sustainable revenue streams for their survival.

Design/methodology/approach

Guiding research questions for this study were: ‘What are the perceived strengths and areas for development for 2 BGs via a Leximancer Automatic Content Analysis (ACA) of TripAdvisor online reviews; and do they match BGs purpose of scientific research, conservation, display and education?’ A content analysis of 582 online reviews from 2007 to 2017 follows qualitative methodology techniques using a combination of manual and automatic text analysis (Leximancer text mining software). These approaches enabled a comparison of online TripAdvisor reviews with Likert-type or rating scale items of 1 to 5 stars.

Findings

Insights revealed the use of Leximancer and TripAdvisor (or similar innovations) as tools for potential place management, place marketing communications and monitoring purposes. Predominant perceptions extracted from reviews are not concerned with documented collections of living plants for the purposes of scientific discovery, conservation, display and education. Reviews clearly focus more upon aesthetics, facilities and services, which support previous studies. Overall, reviews highlighted positive sentiments towards the BGs.

Research limitations/implications

Limitations link to limited data across two BGs, synthesis and meaning of complex perceptions, matters of subjectivity and time needed to interpret information. Implications enable insights into BG “place” gleaned from big data in the form of user-generated content and electronic Word-Of-Mouth using Leximancer; viewed as a measure alongside management action plans. Future studies could strengthen debate and action regarding the use of Leximancer, and also public perception of BGs’ core functions, importance and value. The research supports potential to monitor and transform perceptions, values and beliefs. Outcomes could eventually inform policy and generate a much-needed shift in funds and resources for BGs by highlighting their relevance and value to society.

Originality/value

An empirical and methodological contribution via peer reviewed studies of visitor perceptions via online reviews of Britain’s BGs “place” and “space” analysed with Leximancer have never been published. This study critically explores potential visitor and place management needs of BGs. Managers can make better use of big data from social media platforms/digital channels, using a novel type of data analytical software like Leximancer for strategic planning; with more informed approaches to place management, innovation and development. A key contribution of this study is this ACA methodological approach for place management.

Details

Journal of Place Management and Development, vol. 12 no. 1
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 6 February 2020

Jane Brown, Anders Wäppling and Helen Woodruffe-Burton

The purpose of this paper is to draw attention to questionnaires as a corporate touch point, and their relationship with corporate identity (CI).

Abstract

Purpose

The purpose of this paper is to draw attention to questionnaires as a corporate touch point, and their relationship with corporate identity (CI).

Design/methodology/approach

Following observational research, the paper presents a review of published works, including journals, textbooks and industry papers that consider qualitative aspects of questionnaire design. Primary data was collected via existential phenomenological interviews to understand the experiences of employees who engage with questionnaires from external companies within the industrial business-to-business (B2B) industry.

Findings

A lack of practical advice around aesthetic appearance of questionnaires in both journal papers and research design textbooks is identified, suggesting limited awareness of visual aspects of questionnaire design, even for those with formal training. Through interviews, it is suggested that poor design is forgiven through the understanding of the practical nature of the document, the idea that CI is a performance that is unnecessary at particular points of the B2B relationship, and that a more powerful company need not spend time on CI if collecting data from a stakeholder that is perhaps perceived as less important than other stakeholders. The findings indicate that organisations should consider questionnaires as a vehicle to promote CI, and as stakeholders to consider the document in terms of their relationship with the issuing company.

Research limitations/implications

This study proposes that qualitative inquiry is required to further determine how questionnaires are understood as a corporate touch point by stakeholders.

Originality/value

This paper considers the relationship between questionnaire appearance and stakeholder perceptions in the context of CI.

Details

Qualitative Market Research: An International Journal, vol. 23 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 1 September 1998

Helen Woodruffe‐Burton

This article sets out to explore the role of clothes as compensatory consumption in men’s lives from an experimental perspective, presenting preliminary findings from the current…

7516

Abstract

This article sets out to explore the role of clothes as compensatory consumption in men’s lives from an experimental perspective, presenting preliminary findings from the current research based on case studies of three adult males. This is part of a much larger study into compensatory consumption currently being undertaken by the author. The article examines the men’s relationship with fashion and their shopping behaviour in the light of current literature on fashion, identity and consumer behaviour. The implications for fashion retailing are considered and proposals for future research put forward.

Details

International Journal of Retail & Distribution Management, vol. 26 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 16 July 2020

Máire O Sullivan and Brendan Richardson

This paper aims to highlight the role of consumption communities as a self-help support group to ameliorate loneliness. The authors suggest that the self-help element of…

1246

Abstract

Purpose

This paper aims to highlight the role of consumption communities as a self-help support group to ameliorate loneliness. The authors suggest that the self-help element of consumption communities has been overlooked because of a focus on communities pursuing hegemonic masculinity. Instead, the authors focus on a female-led and – dominated consumption community.

Design/methodology/approach

A longitudinal ethnography was undertaken with the aim of understanding consumer behaviour in a “hyper-feminine” environment. Participant observation, depth interviews and netnography were carried out over five years within the Knitting community, focussing on an Irish Stitch ‘n’ Bitch group.

Findings

A dimension of consumption communities has been overlooked in the extant literature; this female-led and -dominated community functions as a self-help support group used as a “treatment” for loneliness. It also demonstrates all the characteristics of a support group.

Research limitations/implications

This study offers a framework with which new studies of community consumption can be examined or existing studies can be re-examined, through rather than cases of loneliness and self-help support groups.

Practical implications

Marketers have an opportunity to build supportive consumption communities that provide a safe space for support where commerce and brand-building can also occur. Groups aimed at ameliorating loneliness may wish to consider integration of the consumption community model.

Originality/value

Calls have been made for a reconceptualisation of consumption communities as current typologies seem inadequate. This paper responds with a critical examination through the lens of the self-help support group, while also taking steps towards resolving the gender imbalance in the consumption community literature. The paper explores loneliness, a previously underexamined motivator for consumption community membership.

Details

European Journal of Marketing, vol. 54 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 16 August 2013

Helen Woodruffe‐Burton and Sam Bairstow

The purpose of this paper is to examine the ways in which butch lesbians manage and negotiate their sexual identity in the workplace.

2336

Abstract

Purpose

The purpose of this paper is to examine the ways in which butch lesbians manage and negotiate their sexual identity in the workplace.

Design/methodology/approach

A qualitative study using online ethnographical enquiry to explore lesbians' experiences of performing butch identity in the workplace. Ethical and other issues relating to online ethnographic research are also explored and discussed.

Findings

Identity negotiation is a key issue and lesbians face the constant pressure of identity management. This is not simply a personal perspective but a defence mechanism to counter the heteronormative culture within organisations. Strategies for dealing with these tensions evident in the literature and reflected in this study range from “passing” (passing as a heterosexual) to defying expectations of heteronormativity and remaining constant to individual butch identity.

Practical implications

The paper can assist HRD professionals and leaders in developing organisation cultures which embrace and include difference and help obviate oppression. It may also be of interest to researchers and policy makers in the fields of diversity and equality and LGB issues.

Social implications

The findings here will be of interest to social audiences including LGBT individuals, activist groups and support groups. Wider understanding of female masculinity and butch identity may help leverage greater tolerance and acceptance.

Originality/value

This study responds to calls for more LGBT research in the workplace and organisational context. The findings develop the understanding of identity negotiation in conditions of heteronormativity. It is also argued that this study of the experiences of lesbians in the workplace is positioned as an alternative site of understanding organisations, with learning to offer gendered leadership.

Details

Gender in Management: An International Journal, vol. 28 no. 6
Type: Research Article
ISSN: 1754-2413

Keywords

Content available

Abstract

Details

Gender in Management: An International Journal, vol. 28 no. 6
Type: Research Article
ISSN: 1754-2413

1 – 10 of 19