This paper uses archival documents to begin to recover a history of women’s leadership in the advertising industry. In particular, this paper aims to identify the leadership…
Abstract
Purpose
This paper uses archival documents to begin to recover a history of women’s leadership in the advertising industry. In particular, this paper aims to identify the leadership styles of the first five presidents of the New York League of Advertising Women’s (NYLAW) club. Their leadership from 1912 to 1926 set the course for and influenced the culture of the New York League. These five women laid the foundations of a social club that would also contribute to the professionalization of women in advertising, building industry networks for women, forging leadership and mentorship links among women, providing advertising education exclusively for women and, finally, bolstering women’s status in all avenues of advertising. The first five presidents were, of course, different characters, but each exhibited the traits associated with “transformational leaders,” leaders who prepare the “demos” for their own leadership roles. The women’s styles converged with their situational context to give birth to a women’s advertising club that, like most clubs, did charity work and hosted social events, but which was developed by the first five presidents to give women the same kinds of professional opportunities as the advertising men’s clubs provided their membership. The first five presidents of the Advertising League had strong prior professional credibility because of the careers they had constructed for themselves among the men who dominated the advertising field in the first decade of the 20th century. As presidents of the NYLAW, they advocated for better jobs, equal rights at work and better pay for women working in the advertising industry.
Design/methodology/approach
This paper draws on women’s advertising archival material from the Schlesinger Library, Radcliffe and Wisconsin Historical Society to argue that the five founding mothers of the NYLAW provided what can best be described as transformational feminist leadership, which resulted in building an effective club for their members and setting it on a trajectory of advocacy and education that would benefit women in the advertising industry for the next several decades. These women did not refer to themselves as “leaders,” they probably would not have considered their work in organizing the New York club an exercise in leadership, nor might they have called themselves feminists or seen their club as a haven for feminist work. However, by using modern leadership theories, the study can gain insight into how these women instantiated feminist ideals through a transformational leadership paradigm. Thus, the historical documents provide insight into the leadership roles and styles of some of the first women working in American advertising in the early parts of the 20th century.
Findings
Archival documents from the women’s advertising clubs can help us to understand women’s leadership practices and to reconstruct a history of women’s leadership in the advertising industry. Eight years before women in America could vote, the first five presidents shared with the club their wealth of collective experience – over two decades worth – as advertising managers, copywriters and space buyers. The first league presidents oversaw the growth of an organization would benefit both women and the advertising industry when they proclaimed that the women’s clubs would “improve the level of taste, ethics and knowledge throughout the communications industry by example, education and dissemination of information” (Dignam, 1952, p. 9). In addition, the club structure gave ad-women a collective voice which emerged through its members’ participation in building the club and through the rallying efforts of transformational leaders.
Social implications
Historically, the advertising industry in the USA has been “pioneered” by male industry leaders such as Claude Hopkins, Albert Lasker and David Ogilvy. However, when the authors look to archival documents, it was found that women have played leadership roles in the industry too. Drawing on historical methodology, this study reconstructs a history of women’s leadership in the advertising and marketing industries.
Originality/value
This paper helps to understand how women participated in leadership roles in the advertising industry, which, in turn, enabled other women to build careers in the industry.
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Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are…
Abstract
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.
Richard Howarth, Tabani Ndlovu, Sihle Ndlovu, Petra Molthan-Hill and Helen Puntha
Much of the current literature on integrating sustainability into HEIs is focussed on why HEIs should embrace sustainable development (SD) and what is still missing or hindering…
Abstract
Much of the current literature on integrating sustainability into HEIs is focussed on why HEIs should embrace sustainable development (SD) and what is still missing or hindering work and the integration of efforts. There is much less exploration of how SD has been interpreted at the individual HEI level and action taken as a result. This case study reflects on important elements of the journey Nottingham Trent University (NTU) in the UK has taken to integrate sustainability, focussing on key decisions and activity in 2009/10. In highlighting this, the authors seek to empower those looking to support and/or lead the embedding of Education for Sustainable Development (ESD), separately or as part of an integrated effort, in their own institution. Today in 2019, NTU is a global leader in integrating ESD as part of a wider SD agenda. The work which this paper presents, to understand and establish a baseline of key elements of NTU's existing ESD activity and systems, was an important turning point. Activities undertaken to review and assess “where are we now?”, primarily through an institution-wide survey in 2009/10, led to important insights and supported dialogue, as well as the connection and underpinning of core administrative elements of the NTU SD framework and systems. Further recommendations are given in the final section of this paper on other drivers that can help to embed ESD within an HEI.
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David Streatfield, Daphne Clark and Helen Hill
Project INISS is a Sheffield University‐based research project originally established with funds from the British Library to investigate information needs and services in local…
Abstract
Project INISS is a Sheffield University‐based research project originally established with funds from the British Library to investigate information needs and services in local authority social services departments. Further funding, from the Department of Health and Social Security, enabled the project to undertake a programme of information innovations in departments. One of these involves developing training courses in information handling and related skills.
That ice‐creams prepared with dirty materials and under dirty conditions will themselves be dirty is a proposition which, to the merely ordinary mind, appears to be sufficiently…
Abstract
That ice‐creams prepared with dirty materials and under dirty conditions will themselves be dirty is a proposition which, to the merely ordinary mind, appears to be sufficiently obvious without the institution of a series of elaborate and highly “scientific” experiments to attempt to prove it. But, to the mind of the bacteriological medicine‐man, it is by microbic culture alone that anything that is dirty can be scientifically proved to be so. Not long ago, it having been observed that the itinerant vendor of ice‐creams was in the habit of rinsing his glasses, and, some say, of washing himself—although this is doubtful—in a pail of water attached to his barrow, samples of the liquor contained by such pails were duly obtained, and were solemnly submitted to a well‐known bacteriologist for bacteriological examination. After the interval necessary for the carrying out of the bacterial rites required, the eminent expert's report was published, and it may be admitted that after a cautious study of the same the conclusion seems justifiable that the pail waters were dirty, although it may well be doubted that an allegation to this effect, based on the report, would have stood the test of cross‐examination. It is true that our old and valued friend the Bacillus coli communis was reported as present, but his reputation as an awful example and as a producer of evil has been so much damaged that no one but a dangerous bacteriologist would think of hanging a dog—or even an ice‐cream vendor—on the evidence afforded by his presence. A further illustration of bacteriological trop de zèle is afforded by the recent prosecutions of some vendors of ice‐cream, whose commodities were reported to contain “millions of microbes,” including, of course, the in‐evitable and ubiquitous Bacillus coli very “communis.” To institute a prosecution under the Sale of Food and Drugs Act upon the evidence yielded by a bacteriological examination of ice‐cream is a proceeding which is foredoomed, and rightly foredoomed, to failure. The only conceivable ground upon which such a prosecution could be undertaken is the allegation that the “millions of microbes ” make the ice‐cream injurious to health. Inas‐much as not one of these millions can be proved beyond the possibility of doubt to be injurious, in the present state of knowledge; and as millions of microbes exist in everything everywhere, the breakdown of such a case must be a foregone conclusion. Moreover, a glance at the Act will show that, under existing circumstances at any rate, samples cannot be submitted to public analysts for bacteriological examination—with which, in fact, the Act has nothing to do—even if such examinations yielded results upon which it would be possible to found action. In order to prevent the sale of foul and unwholesome or actual disease‐creating ice‐cream, the proper course is to control the premises where such articles are prepared; while, at the same time, the sale of such materials should also be checked by the methods employed under the Public Health Act in dealing with decomposed and polluted articles of food. In this, no doubt, the aid of the public analyst may sometimes be sought as one of the scientific advisers of the authority taking action, but not officially in his capacity as public analyst under the Adulteration Act. And in those cases in which such advice is sought it may be hoped that it will be based, as indeed it can be based, upon something more practical, tangible and certain than the nebulous results of a bacteriological test.
This paper aims to explain why ERIKS UK has been recognized by the CRF Institute as one of Britain's top employers.
Abstract
Purpose
This paper aims to explain why ERIKS UK has been recognized by the CRF Institute as one of Britain's top employers.
Design/methodology/approach
It describes the employee‐assistance program, working conditions, training and development, career development and culture management at ERIKS.
Findings
It shows how employees value support and advice for personal problems. It demonstrates how pride in and loyalty to the company are enhanced by career development, involvement in Business in the Community, and health and safety policies.
Practical implications
The paper describes how, by ensuring it has great employee offerings in place, ERIKS retains talented staff.
Social implications
It discusses how employees benefit from a good work‐life balance when they receive support and advice on personal issues as well as work matters.
Originality/value
This paper details a number of positive HR initiatives to support staff.
Details
Keywords
– The purpose of this paper is to highlight and report on women's work during and after the Christchurch earthquakes.
Abstract
Purpose
The purpose of this paper is to highlight and report on women's work during and after the Christchurch earthquakes.
Design/methodology/approach
The paper reports findings of some of a large number of life history interviews conducted with Christchurch women in 2012.
Findings
Three specific sets of roles for women are identified, arising from the interviews that were undertaken. The first role is in keeping families together, meeting a range of diverse family needs and supporting all family members. The second role is in working with, and leading, post-quake services to offer disaster relief. Finally, a third role is in working in a range of ways to engage with and beautify communities and improve their lives.
Practical implications
Women's work is often unseen in the post-earthquake environment. But this lack of visibility should not imply that women are not active in earthquake recovery.
Originality/value
As far as the authors are aware, this is the first life history study of women undertaken to understand the impact of the earthquakes on their lives.
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IN July we sugggested that one outcome of the formation of a European Work Study organisation could be a standard certificate of competence, recognised by all the participating…
Abstract
IN July we sugggested that one outcome of the formation of a European Work Study organisation could be a standard certificate of competence, recognised by all the participating countries. That opinion is confirmed after reading carefully through the various memoranda compiled for the conference by representatives. They showed a wide variance in training methods and in the subjects regarded as important.
Music‐listening technology is moving fast. As music compact disc (CD) sales fall, music download sales are on the increase. Portable music players (PMPs) can store entire music…
Abstract
Music‐listening technology is moving fast. As music compact disc (CD) sales fall, music download sales are on the increase. Portable music players (PMPs) can store entire music collections, including music videos, and can plug into home, car and other new music systems. This study examines the attitudes and perceptions of the over 55s towards new music technology, particularly PMPs and downloadable digital music. It also explores whether the over 55s are still interested in listening to music, and what barriers ‐ perceived or actual ‐ exist that limit access to new technology and how any limitations on access to the technology may be affecting their current music experience and compromising future listening.Statistical data from 50 completed questionnaires are supported by qualitative data from six additional semi‐structured interviews. Findings from this study suggest that people over the age of 55 listen to just as much (and sometimes more) music as they ever did. However, the research also reveals that their considerable lack of technological knowledge is the main barrier in their progress to newer music listening formats.