Claudia Gather, Lena Schürmann and Heinz Zipprian
This paper aims to look at the multiple embeddedness of male self-employment by focusing on entrepreneurship of men supported by female breadwinners.
Abstract
Purpose
This paper aims to look at the multiple embeddedness of male self-employment by focusing on entrepreneurship of men supported by female breadwinners.
Design/methodology/approach
Following a qualitative research design, the paper presents three case studies drawn from a research project, where 40 narrative interviews were conducted with female and male business starters.
Findings
The concept of embeddedness that was developed for female business founders can also be applied and specified for business startups of men. Creating and conducting a business or becoming self-employed is for men closely related to and interwoven with gender norms, household and partnership dynamics. Men who are not the family breadwinners benefit from the male connotations of entrepreneurship. Male self-employment, even if of precarious or low pecuniary relevance, allows them to fulfill the norms of masculinity and employment.
Research limitations/implications
Given that this is a qualitative study only based on three case studies, more research is needed to estimate the frequency of this type of male self-employment.
Originality/value
The importance of the context for the decision on starting-up and conducting a business is shown for male entrepreneurs. The study demonstrates how on the household level the male entrepreneurship norm is transformed into everyday lives and fits into gender arrangements. In emphasizing the non-economic dimensions of entrepreneurship, the paper opens the discussion about the interconnections between gender and entrepreneurship for men as well.