Sherrie Wei, Hein Ruys and Thomas E. Muller
Surveys the perceptions of attributes of three‐ to five‐star hotels by marketing managers and by older people aged 60 and over who return to a satisfying hotel. The attributes…
Abstract
Surveys the perceptions of attributes of three‐ to five‐star hotels by marketing managers and by older people aged 60 and over who return to a satisfying hotel. The attributes studied were price, location, facilities, hotel restaurant, room furnishings, front‐desk efficiency and staff attitude. Usable data were analysed for 154 older consumers in Queensland, Australia, and 44 hotel marketing managers in Australia working at three‐ to five‐star hotels. Respondents’ ratings of a set of eight hotel attribute‐level scenarios were subjected to conjoint analysis in order to infer the relative importance of each attribute to both groups. Results show that both seniors and marketing managers considered hotel facilities to be the most important attribute, followed by room furnishings. The managerial implications for hotels and future research opportunities are also discussed.
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The mature age market segment in Australia have increased leisure timeand disposable income. Many hotels are trying to increase occupancies,particularly in low season, by…
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The mature age market segment in Australia have increased leisure time and disposable income. Many hotels are trying to increase occupancies, particularly in low season, by attempting to attract this market segment. Reports on a survey of the security needs and perceptions of the mature guests and compares the results with research in other settings. The respondents′ views about emerging security practices are also investigated.
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Pamela A. Weaver and Heung Chul Oh
The American business traveller is a very important customer in thelodging industry. Because of this it is essential that the lodgingindustry understands the expectations and…
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The American business traveller is a very important customer in the lodging industry. Because of this it is essential that the lodging industry understands the expectations and demographic make‐up of this group of individuals. Presents the responses of 433 American business travellers obtained from a national survey. Divides the respondents into two categories: the frequent business traveller who was away from home on at least ten overnight business trips, and the infrequent business traveller who was away from home overnight less than ten times (at least once). Gives a demographic profile of the total sample of business travellers, frequent business travellers and infrequent business travellers. Compares the same three groups with regard to how important a total of 56 services and amenities that may be provided by a lodge are in selecting lodging accommodation.
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During the interwar period, the Netherlands experienced a phase of rapid industrialization and mechanization and saw the introduction of many new labor-saving techniques on the…
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During the interwar period, the Netherlands experienced a phase of rapid industrialization and mechanization and saw the introduction of many new labor-saving techniques on the shop floor. This process, which went under the name “rationalization of production,” caused great concern in the labor movement and sparked an intensive debate over the existence and extent of technological (or permanent) unemployment. Although the problem of technological unemployment was denied by the mainstream economists of the day, the problem was addressed by left-wing, mathematically trained economists such as Theo van der Waerden and Jan Tinbergen. They sought for rigorous “scientific” arguments that would convince policymakers, colleagues, and the public of socialist employment policies.
This chapter shows that van der Waerden and Tinbergen used ever-increasing formal methods to face the issue of rationalization, which became politically relevant and controversial in the specific context of the interwar period. Their new scientific tools gave them esteem and influence. In their role as advisers to the government, they gained influence and were able to recommend policies that were in accordance with their political beliefs.