Christopher Münch, Heiko A. von der Gracht and Evi Hartmann
The importance of integrating sustainability into business activities rises continuously. In addition to an established focus on forward logistics, there is a growing awareness of…
Abstract
Purpose
The importance of integrating sustainability into business activities rises continuously. In addition to an established focus on forward logistics, there is a growing awareness of reverse logistics. Reverse logistics ensures sustainable practices and increases competitiveness for companies, but it also comes with challenges. Therefore, the implementation of reverse logistics is associated with uncertainties. This paper aims to fill this gap by analyzing the development and comprehensive potential of reverse logistics as a sustainability tool.
Design/methodology/approach
To bridge the research gap, a real-time Delphi study was conducted. Through an extensive desk research, semi-structured interviews and an expert workshop, 14 projections for the German food sector of 2040 were created. A total of 49 experts in the field of logistics, reverse logistics and food logistics assessed the future projections concerning estimated probability, impact and desirability of occurrence.
Findings
The findings derived lead to three possible future scenarios as well as potential drivers and barriers that food companies, the government and society need to consider to enable a successful transition toward implementing reverse logistics in food supply chains.
Originality/value
The study examined the future role of reverse logistics as a sustainability tool in food supply chains. The results serve as a framework for decision-making on the sustainable orientation of business practices, leading to increased competitiveness and resilient business strategy. Several implications are derived for practitioners, policymakers and society to promote reverse logistics. Methodologically, this study extends existing Delphi methods by conducting a quantitative dissent and sentiment analysis, considering various surface-level and deep-level diversity characteristics.
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Benedikt Steiner, Christopher Münch, Markus Beckmann and Heiko von der Gracht
The European Union (EU) and European companies are striving for net-zero carbon targets by 2050 and are therefore focused on urgent decarbonization efforts. Manufacturing…
Abstract
Purpose
The European Union (EU) and European companies are striving for net-zero carbon targets by 2050 and are therefore focused on urgent decarbonization efforts. Manufacturing contributes to 20% of European carbon emissions, although the primary challenge lies in supply chain (SC) emissions, which highlights the field's need to transform. Amid the dissonance between public and private net-zero commitments and persistent carbon emissions, uncertainties surround the development of net-zero carbon supply chains (NZCSCs). This paper aims to address this lack of knowledge by presenting an exploration of the development of NZCSCs within the EU through 2050.
Design/methodology/approach
Using a real-time Delphi methodology and tool from durvey.org, this study involves a multiphase panel discussion process with 67 SC and sustainability experts. Twelve prospective theses for NZCSC development in the EU were formulated through desk research, interviews and an expert workshop. The panel assessed these theses in terms of impact, desirability and anticipated occurrence year and provided justification for their evaluations.
Findings
The study identifies three clusters that influence NZCSC development, comprising 68 implications that scholars, managers and policymakers should consider during this transition.
Originality/value
This study contributes to the available information regarding NZCSCs by offering insights from a multilevel perspective into the influences on NZCSC development in the EU's manufacturing sector.
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Sabrina Lechler, Angelo Canzaniello, Bernhard Roßmann, Heiko A. von der Gracht and Evi Hartmann
Particularly in volatile, uncertain, complex and ambiguous (VUCA) business conditions, staff in supply chain management (SCM) look to real-time (RT) data processing to reduce…
Abstract
Purpose
Particularly in volatile, uncertain, complex and ambiguous (VUCA) business conditions, staff in supply chain management (SCM) look to real-time (RT) data processing to reduce uncertainties. However, based on the premise that data processing can be perfectly mastered, such expectations do not reflect reality. The purpose of this paper is to investigate whether RT data processing reduces SCM uncertainties under real-world conditions.
Design/methodology/approach
Aiming to facilitate communication on the research question, a Delphi expert survey was conducted to identify challenges of RT data processing in SCM operations and to assess whether it does influence the reduction of SCM uncertainty. In total, 14 prospective statements concerning RT data processing in SCM operations were developed and evaluated by 68 SCM and data-science experts.
Findings
RT data processing was found to have an ambivalent influence on the reduction of SCM complexity and associated uncertainty. Analysis of the data collected from the study participants revealed a new type of uncertainty related to SCM data itself.
Originality/value
This paper discusses the challenges of gathering relevant, timely and accurate data sets in VUCA environments and creates awareness of the relationship between data-related uncertainty and SCM uncertainty. Thus, it provides valuable insights for practitioners and the basis for further research on this subject.
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Henrik Bathke, Hendrik Birkel, Heiko A. von der Gracht and Stefanie Kisgen
In the era of digital disruption and customer loyalty loss, it has become even more important to shape the experience journey of a firm’s stakeholders. The benefits of experience…
Abstract
Purpose
In the era of digital disruption and customer loyalty loss, it has become even more important to shape the experience journey of a firm’s stakeholders. The benefits of experience data (XD) analysis for a competitive advantage and firm performance are well proven in the business-to-customer context. Therefore, this study aims to explore the limited exploitation of XD in the business-to-business (B2B) context.
Design/methodology/approach
The data of 338 B2B firms is generated through computer-assisted telephone interviewing using a structured interview guideline. A Mann–Whitney U test and binary linear regression are applied to test hypotheses derived from literature.
Findings
The results suggest that XD non-collectors see XD increase efficiency, whereas XD collectors view XD strategically beyond customer data. Additionally, the successful application of XD in firms can be fostered by connecting XD with operational data through digitalised processes, strategic usage and data collection at certain defined points of time.
Originality/value
This study contributes to the understanding of XD perception between collectors and non-collectors and develops determinants for the successful application of XD management. Based on the results, B2B marketing executives from academics and practice can foster the implementation of XD management to improve all firm’s stakeholders’ experiences. In this way, this study contributes to the understanding of managing not only customers’ but other stakeholders’ experiences.
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David Sarpong, Martin Nils Amstéus and Joseph Amankwah-Amoah
David Hartmann and Christopher Stillings
This paper aims to describe the context and relevance of strategic foresight in the chemical industry. By using a case study of a multinational chemical company, the authors…
Abstract
Purpose
This paper aims to describe the context and relevance of strategic foresight in the chemical industry. By using a case study of a multinational chemical company, the authors intend to show how global organizations use scenario planning as part of their strategic planning processes. Concentrating on scenario planning for regional strategies, the authors want to contribute to best practice of scenario methodology and ideally inspire academic research.
Design/methodology/approach
Reviewing the literature of scenario planning and strategy elaboration, the authors focus on the Hax strategy process of strategy formation, as been applied in the case study’s company. They explain the scenario creation process in detail using a concrete example of India. The outcomes of the scenario creation process are then linked to the Hax strategy process’s description, to identify where scenario planning has created concrete value. Finally, the authors describe lessons learnt and list best practices for practitioners.
Findings
Based on the analysis, the authors argue that scenario processes add value when embedded in established strategic planning processes. Lessons learned include among others that it is beneficial that the participants creating the scenarios are also those who join the strategy elaboration and that significant effort needs to go into systematically translating scenarios into implications for the organization.
Originality/value
This designed case study is based on the experience of 17 process iterations during a period of five years with over 170 participants during which the core scenario process moderator team did not change.
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Kuo-Cheng Kuo, Wen-Min Lu, Qian Long Kweh and Minh-Hieu Le
This study aims to evaluate cargo and eco-efficiency of global container shipping companies (CSCs) and explore the determinants of the CSCs' efficiencies. While the former is…
Abstract
Purpose
This study aims to evaluate cargo and eco-efficiency of global container shipping companies (CSCs) and explore the determinants of the CSCs' efficiencies. While the former is derived from the CSCs' operational perspective, the latter highlights environmental issue related to carbon emission reduction.
Design/methodology/approach
In the first stage, a two-stage double bootstrap approach of data envelopment analysis (DEA) is applied to derive bias-corrected cargo and eco-efficiency of the top ten global CSCs under the variable returns to scale assumption. In the second stage, ordinary least squares and truncated regression are applied to examine determinants of the CSCs' efficiencies.
Findings
The DEA results reveal that the cargo efficiency of the CSCs is higher than their eco-efficiency by about 2.6% under variable returns to scale in DEA. However, the bias-corrected results show that the difference is 2.9%. The overall average efficiencies suggest that the CSCs can improve their cargo (eco) efficiency by 6.9% (10.8%). In the second stage, the regression results show that the numbers of ship, return on assets and asset turnover ratio are significantly related to both cargo and eco-efficiencies, whereas the total fleet capacity positively affects cargo efficiency.
Research limitations/implications
The results of this study can help the inefficient CSCs make strategic decisions to improve their performance. For example, their business experience and capacity may be contributing to their efficiencies. However, this study only focuses on the container market among the three main markets, namely, dry bulk, wet bulk and container.
Originality/value
This study highlights an environmental issue in the shipping industry. While CSCs are operating their cargo efficiently in general, they should also put green initiatives into their business operations for the long-term sustainability.
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Heiko A. von der Gracht and Inga-Lena Darkow
The aim is to present research results on global logistics scenarios 2025 with focus on the future contribution the logistics industry can make to the triple bottom line – people…
Abstract
Purpose
The aim is to present research results on global logistics scenarios 2025 with focus on the future contribution the logistics industry can make to the triple bottom line – people, planet and profit.
Design/methodology/approach
The research was conducted within the scope of an interdisciplinary foresight conference, where a group of 216 renowned persons from 16 countries in business, academia and politics discussed policies and strategies for the future role of logistics as an enabler and driver of global wealth. Attendants were asked to share their visions of the future via a real-time Delphi study. The results were further discussed in futures workshops according to World Café methodology for group dialog.
Findings
Based on extensive desk research of scenario studies, expert workshops, and creative sessions, the authors developed 20 key Delphi projections for global logistics in 2025. Experts were asked to rate the projection's probability, impact, and desirability as well as to provide reasons for all answers via the Delphi online-portal. Key topics of the Delphi-based scenarios include global health care supply chains, resource logistics (urban mining), water transportation, energy supply, and education. Moreover, the authors analysed discontinuities in global logistics, such as pandemics, conflicts, and resource crises.
Originality/value
The increasing impact of logistics on a nation's and company's success underlines the importance of future-oriented and sustainable planning in this field. With this research endeavor, the authors provide insights in action needed to be taken by industry, politics and academia in order to leverage the full potentials of logistics and support the economic development of the world.
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Heiko A. von der Gracht and Inga-Lena Darkow
There is consensus among experts that the design of future supply chains will have to focus more strongly on environmental concerns. Sustainability will play a major role within…
Abstract
Purpose
There is consensus among experts that the design of future supply chains will have to focus more strongly on environmental concerns. Sustainability will play a major role within the business and has an impact especially on the distant future. Thus, supply chain executives are challenged in designing sustainable supply chains for the future. The paper aims to discuss this issue.
Design/methodology/approach
The authors develop expert-based scenarios, which describe how future supply chains could evolve by 2030. The authors focus on the transportation and logistics industry’s perspective to provide an industry-internal view. The data collection is based on an internet-based Delphi survey. Overall, 48 top executives from 20 countries, representing academic, governmental, and industrial perspectives, participated in the survey.
Findings
The authors operationalized the research question into five concrete sub-topics relevant for investigation: energy and emissions, consumer behaviour, future transport modes, design of future supply chains, and innovation. The authors derive five Delphi-based scenarios defined by clusters of their impact and expected probability: measurement and control of CO2-emissions; integrated low energy logistics systems; business-as-usual logistics; no-frills logistics and alternative fuels. Each cluster contributes differently to supply chain strategy.
Originality/value
The authors address the major issues and challenges experts expect regarding future supply chains in an energy-constrained, low-carbon world. Five scenario clusters evolved for supply chain strategy development. Finally, the authors make recommendations towards strategic planning in the transportation and logistics industry.
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Inga-Lena Darkow, Bernadette Foerster and Heiko A. von der Gracht
This study aims to examine the management of food supply chains in complex and volatile business environments, where the sustainability requirements of customers and legislation…
Abstract
Purpose
This study aims to examine the management of food supply chains in complex and volatile business environments, where the sustainability requirements of customers and legislation are increasing. This challenging situation gives rise to the question as to how a logistics company can achieve and sustain competitive advantage through environmentally-oriented sustainability.
Design/methodology/approach
This empirical study gathers insights on emerging practices in European food service supply chains from two parallel Delphi surveys conducted with 145 industry experts from 27 countries. The long-term industry expectations of a leading provider in food service logistics are compared with an industry-wide external panel. The questions were designed to understand how managers perceive the emerging domain of sustainability in supply chains.
Findings
Environmentally oriented sustainability will remain a key driver of success in the field. However, after applying the dominant logic concept for analyzing results, it becomes apparent that managers have to continuously challenge internal existing expectations to translate an emerging domain into strategy. We show how the senior management team under investigation was challenged in its dominant logic and how it tried to overcome this situation during strategy development.
Originality/value
The study shows how managers perceive and cope with the emerging domain of environmentally oriented sustainability, how they translate it into strategy, and utilize resources for creating customer value. The research supports managers in adapting to new competitive environments. Furthermore, the study contributes by visualizing the dominant logic of a firm and the approach of top management for adjustment.