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The purpose of this paper is to empirically investigate the role of gender, food health involvement, and food health information competency in predicting consumer food health information seeking.

A conceptual model for predicting consumer food health information seeking is proposed. The predicting constructs are general food health involvement, general food health competency, product‐specific health involvement, and product‐specific food health competency. The relationships between construct are estimated using structural equation modelling. Data were collected in a nationally representative consumer‐panel among 504 Danish consumers using a questionnaire.

The results suggest that improving consumers' general food health involvement may only lead to increased product‐specific health information seeking if consumers at the same time are involved in the specific product category. The results also revealed that women are generally more food health involved than men but did not support previous research suggesting that women also are more knowledgeable about healthy food and that they more often seek product‐specific food health‐related information.

This research concentrated on analysing one food product, salad dressing. A large cross‐section of products ought to be studied to improve the generalizability of the obtained result and thus future research may wish to incorporate a wider range of food products.

The results suggest that food authorities and/or food marketers seeking to promote a healthy life‐style should consider providing examples of healthy product categories (food authorities) and/or particular products (food marketers) along with their general health information.

This paper empirically investigates gender along with a number of mental constructs for the purpose of understanding consumers' food health information seeking. Also, the paper explores age and educational level as possible moderating variables of the consumer food health information seeking process.

We aim to understand what happens when larger social and cultural myths become the incarnate understanding of consumers within the firm. This paper uncovers the varied myths at play in one Finnish company’s status as an inadvertent cultural icon.

Through a qualitative inquiry of Finland’s largest dairy producer and by employing the theoretical lens of myth, we conceptualize the entanglement of broad cultural, social, and organizational myths within the organization.

Macro-mythic structures merge with everyday employee practice giving consumer understanding flesh within the firm (Hallet, 2010). Mythological thinking leaves organizational members inevitably bound up in a form of consumer knowing that is un-reflective and inadvertently effects brand marketing management.

Working through a nuanced typology of myth (Tillotson & Martin, 2014) provided a deeper understanding of how managers may become increasingly un-reflexive in their marketing activities. This case also provides a cautionary tale for heterogeneous communities where ideological conflict underscores development and adoption of contemporary myths.

Leadership can cultivate shared understandings of goals within organizations. Transformational leaders engage in vision-sharing, whereas transactional leaders apply contingent rewards and sanctions. To set the stage for better performing organizations, public managers could lead in ways to improve the communication that flows internally in public organizations, defined as the internal communication performance. Previous studies have linked transformational leadership with internal communication performance in public organizations, but no studies have considered the broader array of leadership strategies and their combination. The purpose of this study is to assess the strength of the relationship between different forms of leadership (transformational and transactional) and internal communication.

The study is based on a balanced panel dataset of 751 employees.

The analysis corroborates the existing findings of a relationship between transformational and internal communication, and it identifies a relationship between transactional leadership through verbal rewards and internal communication.

In so doing, the study brings new insights to our understanding of how leaders in public organizations can improve the internal communication in their organizations, which has been linked to, among others, how employees themselves perceive the red tape and performance within public organizations.