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1 – 10 of 76Heesup Han, Linda Heejung Lho, Amr Al-Ansi and Jongsik Yu
The purpose of this paper is to expand our understanding of cycling tourism research and the value of bicycles in tourism.
Abstract
Purpose
The purpose of this paper is to expand our understanding of cycling tourism research and the value of bicycles in tourism.
Design/methodology/approach
The authors examined how cycling tourism research has progressed in past decades and presented their personal points of view regarding the future trend in cycling tourism for the next 75 years.
Findings
Cycling tourism has obtained its popularity across the world for its high values on physical/mental health, social connections, entertainment and sustainability issues for the past century. Huge transitions in cycling tourism will be created for the next 75 years, which includes from 2020 to 2095, owing to new technology developments, which include electric bicycle and green power generation, urban cities development and environmental concerns/problems.
Originality/value
This paper offers originality because it successfully explores the past and future perspectives of cycling tourism, which is irrefutably an important trend in the emerging sustainable tourism sector.
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Muhammad Ashraf Fauzi, Heesup Han, Sandra Maria Correia Loureiro, Antonio Ariza-Montes and Walton Wider
Service providers and tourism players have introduced the green hotels concept to mitigate detrimental environmental impact. This study aimed to review the literature on green…
Abstract
Purpose
Service providers and tourism players have introduced the green hotels concept to mitigate detrimental environmental impact. This study aimed to review the literature on green hotels based on bibliometric analysis.
Design/methodology/approach
In analyzing the potential and significant subject of the tourism industry and concern on environmental issues, this study evaluates the themes based on the past, present and future trends in green hotels from a bibliographic database retrieved from the Web of Science (WoS).
Findings
Several themes were identified from the role of the theory of planned behavior and predictors of consumers' intention to visit green hotels.
Practical implications
Implications were discussed mainly related to green hotels contribution towards sustainable tourism and its role in shaping the tourism sector's landscape. Among the practical implications include rewards by the authorities in the form of incentives or tax relief to green hotel operators, which will encourage conventional hotel transformation into green hotels. Furthermore, green hotels will be at the forefront of tourism and hospitality brands, requiring substantial green marketing initiatives. Sooner or later, opting for green hotels while traveling will be the norm among travelers.
Originality/value
The green hotels have emerged as a way to tackle the environmental issues related to tourism and hospitality while at the same time, allowing the industry to flourish. This research is one of the scant studies that provide a comprehensive overview about green hotel studies and offer future research agendas.
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Heesup Han, Hyoungeun Moon and Sunghyup Sean Hyun
This paper aims to uncover the determining factors of customers’ pro-environmental intention for green hospitality products (green hotels and green restaurants) and explore the…
Abstract
Purpose
This paper aims to uncover the determining factors of customers’ pro-environmental intention for green hospitality products (green hotels and green restaurants) and explore the comparative importance among the factors. This study also investigated the difference in forming pro-environmental intention across the green hospitality product types.
Design/methodology/approach
A mixed-method approach was taken to achieve the research objectives. In a qualitative phase, the textual data collected via an open-ended question were analyzed using a unit of analysis and categorization method. In a quantitative phase, the psychometric measurement items were organized and validated through a series of tests. A structural equation modeling and structural invariance test were used to evaluate the hypothesized relationships and difference between green hotels and green restaurants.
Findings
The textual data yielded three additional factors underlying consumers’ pro-environmental consumption intention. Including five core variables derived from the extant theories in the pro-environmental behavior literature, eight variables were categorized into volitional, cognitive, emotional and moral dimensions. Among the dimensions, volitional and cognitive dimensions significantly contributed to consumer’ pro-environmental intention. The influence of pro-environmental attitude and perceived benefits on intention differed across green hotels and green restaurants.
Originality/value
This study uses a thorough mixed-method approach encompassing qualitative and quantitative processes and develops the psychometric items to explore the drivers of customers’ pro-environmental consumption intention for green hospitality products. This research is also one of the very few studies that verified the difference in customers’ pro-environmental behavior between green hotels and green restaurants.
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Heesup Han, Hyoungeun Moon and Sunghyup Sean Hyun
This paper aims to examine the relationship of internal/external physical environments and emotional well-being and to explore the possible influence of such an association with…
Abstract
Purpose
This paper aims to examine the relationship of internal/external physical environments and emotional well-being and to explore the possible influence of such an association with guest satisfaction and retention considering the moderating role of price perception in the luxury resort hotel context.
Design/methodology/approach
A total of 603 responses were gathered from a field survey at luxury resort hotels. The data were analyzed using quantitative data analyses to achieve research objectives.
Findings
The results from the structural model assessment revealed that both internal and external physical environments elicited emotional well-being, which in turn leads to the increased guest satisfaction and retention. More specifically, internal atmospherics had a stronger impact on triggering subsequent variables compared to external environment factors. The outcomes also indicated the significant mediating role of emotional well-being and satisfaction. Emotional well-being was found to mediate the effect of internal and external physical environments on guest satisfaction, while guest satisfaction mediated the effect of emotional well-being on guest retention. Moreover, price perception significantly moderated the guest satisfaction–guest retention association. Overall, the proposed conceptual framework satisfactorily accounted for variance in guest retention.
Originality/value
The findings help practitioners in luxury resort hotels to develop ways to boost guests’ post-purchase behaviors by using internal/external atmospherics and emotional well-being.
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Heesup Han, Nancy Grace Baah, Seongseop (Sam) Kim, Xiaoting Chi and Inyoung Jung
Hospitality and tourism businesses often face environmental criticism as they rely heavily on natural resources to operate. Therefore, as a recent trend, hospitality companies are…
Abstract
Purpose
Hospitality and tourism businesses often face environmental criticism as they rely heavily on natural resources to operate. Therefore, as a recent trend, hospitality companies are trying to adopt an environmentally friendly approach. Thus, this study sought to investigate the determinants of employee intention to engage in environmentally responsible actions in the workplace, drawing on the theory of planned behavior (TPB) and the value-belief norm (VBN) theory.
Design/methodology/approach
This study employed the fuzzy-set qualitative comparative analysis (fsQCA) to discover sufficient configurations for predicting employees’ intentions.
Findings
The result has provided recipes with an efficient combination of factors that can influence employees’ intention to undertake environmentally responsible behaviors.
Originality/value
This study contributes to the body of knowledge regarding sustainable behavior among employees and sustainability in the travel and hospitality sector. The findings of this research also provide managers and operators of sustainable hospitality businesses with guidance on how to enhance their staff members' environmentally friendly behaviors at work.
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Inyoung Jung, Jiachen Li, Seongseop (Sam) Kim and Heesup Han
The outdoor event market was devastated during the COVID-19 pandemic because of social distancing measures. Therefore, this study aimed to explore stereotyped tendencies and…
Abstract
Purpose
The outdoor event market was devastated during the COVID-19 pandemic because of social distancing measures. Therefore, this study aimed to explore stereotyped tendencies and behavioral intentions associated with the prosocial and sustainable practices of outdoor event participants to assess shifts in industry paradigms.
Design/methodology/approach
This study adopted structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to relatively examine sequential and combined effects of cognitive (knowledge of COVID-19, awareness of consequences, ascribed responsibility and perceived threat of COVID-19), affective (positive and negative anticipated emotions) and normative drivers (social and moral norms) on intention to practice social distancing requirements. The impact of cultural differences was further explored by comparing attendees from China and USA.
Findings
The SEM results showed that most cognitive drivers significantly affected affective drivers and normative drivers, leading to the intention to practice social distancing requirements. In addition, China and the USA showed significant differences on six paths including the path from moral norm to intention to practice social distancing requirements. Further, fsQCA results revealed the important combination of the factors that affects social distancing intention.
Research limitations/implications
This study provides meaningful theoretical and practical implications for outdoor events scholars and managers. The research suggests a changing direction in event studies and shares ideas on how to manage and make outdoor events a new success after the pandemic.
Originality/value
This is the first study to adopt a mixed method of SEM and fsQCA attempt to explore the driving forces of outdoor participants’ pro-social behavior from cognitive, affective and normative perspectives.
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Heesup Han, Seongseop (Sam) Kim, Nancy Grace Baah, Lanji Quan, Amr Al-Ansi and Xiaoting Chi
The investigation on the complexity of customer retention towards green products/services requires more solid analytical approaches. This study evaluated the net effects of…
Abstract
Purpose
The investigation on the complexity of customer retention towards green products/services requires more solid analytical approaches. This study evaluated the net effects of antecedents of customer retention and the validity of configurational causal recipes that lead to customer retention in the green hotel context.
Design/methodology/approach
This study combined structural equation modeling (SEM), a fuzzy-set qualitative comparative analysis (fsQCA) and a necessary condition analysis (NCA). An online survey was conducted in China to evaluate the green hotel consumption.
Findings
Research findings showed that cognitive factors (perceived health benefits, green product performance, responsible employee performance and green physical environment performance) and affective factors (emotional well-being, feeling of happiness, attractiveness of green product and feeling of pride), played a distinctive role in generating customer retention toward green hotel products. The NCA found no factor was essential in order to achieve customer retention, which indicates that green hotel performance and brand management should pay more attention to emotional factors alongside cognitive factors.
Practical implications
Research findings provide significant managerial implications for improving green hotel services and business operations and enhancing consumers’ approach intention toward green hotel products.
Originality/value
This study adopted mixed approaches to investigate both the linear and nonlinear impacts of cognitive and affective factors that potentially lead to customer retention for green hotel products.
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Heesup Han, Myong Jae Lee and Wansoo Kim
This paper aims to extend the knowledge of travelers’ shopping behaviors at airport duty-free stores by investigating the role of multiple quality factors, value dimensions, trust…
Abstract
Purpose
This paper aims to extend the knowledge of travelers’ shopping behaviors at airport duty-free stores by investigating the role of multiple quality factors, value dimensions, trust and satisfaction. Moreover, the influence of possible barriers to airport shopping is examined.
Design/methodology/approach
Quantitative data collection including a survey was used. A structural equation modeling was used for data analysis.
Findings
The results showed that the proposed conceptual framework provided sufficiently explained travelers’ post-purchase intentions for airport duty-free shopping. Hedonic value and trust in airport duty-free shopping were of greatest importance in determining intentions. The quality of products and physical environment also showed relative importance among cognitive drivers. The findings from the metric invariance test indicated the significant moderating impact of travelers’ perceived barriers to airport shopping. The mediating impact of study variables was also identified.
Practical implications
Findings help airport practitioners improve their knowledge of travelers’ shopping behaviors at airport duty-free stores and help them to develop efficient methods to facilitate air travelers’ commercial activities at an airport.
Originality/value
Non-aeronautical business is emerging as a means of revenue maximization in the airport industry, yet there is a lack of understanding about air travelers’ commercial activities at airports. This study filled this void through the development of sturdy framework for air travelers’ non-aeronautical commercial activities at an airport.
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Heesup Han, Kiattipoom Kiatkawsin and Wansoo Kim
The purpose of this paper is to examine the intricate associations among the performance of ambient atmospherics, emotional experiences, overall image and guest satisfaction and…
Abstract
Purpose
The purpose of this paper is to examine the intricate associations among the performance of ambient atmospherics, emotional experiences, overall image and guest satisfaction and test the influence of these relationships on loyalty intentions by considering the moderating impact of continuance commitment in the upscale hotel context.
Design/methodology/approach
A field survey was conducted to collect the data. A quantitative approach was used for data analysis. Structural equation modeling and a test for metric invariance were used to identify the impact of study variables.
Findings
The results of this paper indicated that the hypothesized relationships were in general significant, that the proposed theoretical framework satisfactorily predicted guests’ intentions to be loyal and that the role of satisfaction among study constructs was prominent. Findings from the test for metric invariance also showed that continuance commitment significantly affected the associations among emotional experiences, satisfaction and loyalty intentions. Moreover, emotional experiences, overall hotel image and guest satisfaction were found to play a significant mediating role in generating loyalty intentions.
Practical implications
The findings of this paper inform hotel practitioners of the clear role of atmospherics, emotional experiences, image, satisfaction and continuous commitment in building loyalty. In addition, these findings can help hotel practitioners and researchers invent thorough and strategic methods for loyalty enhancement.
Originality/value
The existing hotel literature has provided a limited view regarding the impact of these research variables. The present paper filled this research gap through the successfully development of a robust framework for hotel guest loyalty.
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Heesup Han, Kai-Sean Lee, HakJun Song, Sanghyeop Lee and Bee-Lia Chua
The purpose of this paper is to investigate the interrelationships among coffeehouse brand experiences, customer satisfaction and perceived value in generating patrons’ repeat…
Abstract
Purpose
The purpose of this paper is to investigate the interrelationships among coffeehouse brand experiences, customer satisfaction and perceived value in generating patrons’ repeat purchase intention.
Design/methodology/approach
The survey sample consisted of 379 coffeehouse patrons who visited an international chain coffeehouse in a metropolitan city of South Korea.
Findings
The results of the structural equation modeling revealed that a coffeehouse brand experience exerted a significant influence on customer satisfaction and perceived value. The repurchase intention was found to be a significant and positive function of customer satisfaction and perceived value. Moreover, the result of the metric invariance test demonstrated a significant moderating impact on the relationships between coffeehouse brand experiences and customer satisfaction, coffeehouse brand experiences and perceived value, and customer satisfaction and repurchase intention.
Research limitations/implications
An examination of the moderating role of switching costs demonstrated that the relationships between coffeehouse brand experiences and customer satisfaction, between coffeehouse brand experiences and perceived value and between customer satisfaction and repurchase intention differed across switching costs groups. More specifically, the relationship strength was greater for the high group of switching costs than for the low group.
Originality/value
The present study provides coffeehouse management with a better understanding of the underlying mechanism of patrons’ repurchase decision generation process.
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