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Heritage buildings are a witness to previous civilizations and constitute important elements in transmitting cultural identity through generations. In 1938, Alexandria University was established; it was called the University of Farouk at the time. In 1952, the university was named “Alexandria University,” and since then, it has witnessed growth and expansion in several fields. The research aims to preserve the heritage of this academic institution. It seeks to document this wealth of buildings that tell the story of the second-earliest university in Egypt.

A mixed-method approach was employed. A descriptive method was used to narrate the history of the university and the importance of its buildings. Within the quantitative approach, a questionnaire was chosen as the survey instrument for collecting the data within the research case study. The aim was to determine the awareness of students, staff and employees of the heritage importance of their faculty. Within the qualitative approach, several interviews were conducted with employees in the engineering departments of the university administrative building at Chatby and some of the selected faculties. The aim was to determine the methods used for the conservation of these buildings.

Alexandria University has a heritage value not only in its great history but also through its heritage buildings. Raising the awarness of the university's affiliates of this heritage will lead to enhance the feelings of loyalty and belongings to the university. Therefore, preserving this heritage and properly managing it is crucial.

Universities have to recognize that their built heritage constitutes a unique expression that can create a distinctive sense of place. University heritage is crucial in defining and interpreting the university cultural identity. The institution must identify resources that will help build a new public image and contribute to develop a successful brand. Campus appearance is an important factor that has a significant impact on student feelings of loyalty and belonging.

This study aims to investigate the influences of polyester fabric layers on the mechanical properties of SBR and devulcanized waste rubber composite materials, as well as the effect of gamma irradiation dose.

The devulcanized waste rubbers (DWR) were carried out by different methods. First, chemically, by two different reclaiming agents such as tetramethylthiuram disulfide (TMTD) and 2-mercapto benzothiazole disulfide (MBTS). Secondary by a physical method like microwave (MW). The devulcanized rubbers were mixed with virgin styrene butadiene rubber (SBR) in different ratios, as follows: SBR-DWR (TMTD) 50 / 50, SBR-DWR (MBTS) 80 / 20 and SBR-DWR (MW) 80 / 20. A series of sandwich polyester tire cord fabrics were used as reinforcement for making SBR and devulcanized waste rubber composite materials and molded on a hot press into rubber sheet films, then subjected to gamma radiation at different doses ranging from 100 up to 200 kGy.

The experimental results indicate that increasing the layer number improves the mechanical properties of composites. The tensile strength, tearing, hardness and elastic modulus of the rubber composites increased with the rise of the fiber layers and by increasing the irradiation dose up to 200 kGy. The reclaiming agent TMTD gave the best results for mechanical properties, followed by MW and then MBTS.

This phenomenon can be detailed based on the fact that when the fiber-reinforced composites are subjected to loading, the fibers act as load carriers, depending on the population and orientation of the fibers. Also, scanning electron microscopy (SEM) reveals that adhesion was caused by tire cord fabrics and rubber blend matrix.

The purpose of this paper is to examine which firm characteristics affect the usage of sustainability incentives in executive remuneration contracts, and whether these sustainability incentives have an impact on shareholders’ return.

The analysis is based on a sample of 212 firms from the FTSE 350 firms over the period of 2009-2011.

The results indicate that there is a significant relationship between the adoption of sustainability incentives in executive remuneration and firm size, compensation committee independence, the corporate social responsibility (CSR) sustainability committee, CSR sustainability index, and resource efficiency policy variables. Further, there is evidence to support a positive impact on the shareholders’ return.

The results of this study should be interpreted within two limitations. First, the limited numbers of the sample years due to the limited number of firms used sustainability incentives. Second, the use of a dummy variable in the measurement of the adoption of sustainability incentives in the analysis.

The paper includes implications for the development of sustainability incentives within the performance measurement system and compensation contracts that could be a solution for the agency problem.

This study provides empirical evidence on an increased use of sustainability incentives in UK firms, and identifies firm’s characteristics that explain such increase in the sustainability incentives, finally its positive impact on the shareholders’ return.