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Recently, major projects have been conducted using a strategic alliance set‐up, where participating organisations work together, collaboratively, within the same organisation structure consisting of personnel from each organisation. The ethos of the strategic alliance encourages an integrated, unified working environment. A study of the communication networks in a major strategic alliance project was undertaken in November 2000. This involved conducting a communication audit that included five unstructured interviews. Participants included a broad range of project team members, matched to some of Belbin’s team role profiles. The paper discusses the principal factors affecting internal communication, as revealed from the analysis of the interview data.

Skilled, well-educated African immigrants arrive in Canada with aspirations for more opportunities and a better life, but too often end up with few employment options and precarious jobs. The purpose of this paper is to investigate the experiences of African immigrants attempting to locate suitable, well-compensated employment in Canada. More specifically, this paper reveals how long-standing information poverty frameworks from the field of information behavior are inadequate for understanding intersectional and broader socio-cultural forces influence access to information and employment precarity among African immigrants.

Data were collected through semi-structured interviews with twenty-five African immigrants in Metro Vancouver. Qualitative content analysis was used to explore participants' employment information seeking and perceptions of information availability using Britz's information poverty framework.

Participants encountered a range of difficulties when seeking information related to employment, including content, process and identity-related challenges, in alignment with Britz's framework. However, the framework did not fully encompass their information seeking experiences. Limited access to relevant information impacted participants' ability to make timely career decisions, and there was evidence of information inequity resulting from a mismatch between information provision and participants' multifaceted identities.

This research applied Britz's information poverty approaches and provided a map of participants' responses to information seeking challenges. Participants did not fit into the category of information poor as defined by Britz. The findings suggest that the discourse on information poverty would benefit from considerations of the diverse backgrounds of information seekers and the incorporation of cultural dimensions to understandings of information access, information poverty and technology use for information seeking.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

Factors which influence consumer spending, among the most sought after in any field of market research, things people buy and why, is valuable data on which much industrial planning, advertising techniques and marketing is based, but in no other field of trade is consumer preference so closely related to pure economics, i.e., value received in money terms, as in food. With most other commodities, from clothes to cars, hair‐do's to houses, factors affecting consumer choice have different results; appearance, aesthetic quality and neighbourly competition, all play a part, though appearance in a few foods is not entirely without significance, e.g., white bread. Present high levels of consumer spending are said by politicians to be a danger to the country's economy; a more prosaic thought would be that Government spending, or squandering, constituted the greater threat. In the main, factors which influence household food expenditure are essentially down to earth—palatability, digestibility, keeping quality and how far a food will go in the preparation of meals, its value in money terms. The king‐pin in all market research on food must be the woman of the house; it is her laying out of the household purse that determines the amount of food expenditure and the varieties purchased week by week. A housewife's choice, however, is a complex of her family's likes and dislikes, rarely her own, and also determined by the amount allocated from her purse for this part of the household budget and the number of mouths she has to feed. Any tendency to experiment, to extend the variety of food, is only possible with a well‐filled purse; with a large family, a common complaint is of monotony in the diet. A factor of immense importance nowadays is whether the housewife is employed or not, and whether whole‐time or part‐time, and which part of the day she can be in her own home. To this may be attributed, as much as anything, the rise in consumption of convenience foods. Fortunately for the purposes of reasonable accuracy in the results of enquiries, housewives form a class, reliable and steady, unlikely to be contaminated by the palsied opinions of the so‐called lunatic fringe in this unquiet age. Any differences in food choice are likely to be regional, and settled dietary habits, passed on from one generation to another. Statistics from the National Food Surveys show the extent of these, and also consumer preferences as far as food commodity groups are concerned. The Surveys have been running long enough to show something of consumer trends but, of course, they do not exhibit reasons—why consumers buy and use certain foods, their attitudes to food marketing practices, and, in particular, to advertising. Advertising claims, misleading undoubtedly but within the law, have long been a source of controversy between those who worship at the shrine of truth and others less particular. Elsewhere, we review a special study of consumer reactions to aspects of the grocery trade in the U.S.A., and note that 32 per cent do not accept advertisements as being true, but 85 per cent find them interesting and informative. Advertising practices are probably subject to less statutory control in the United States than here, and the descriptions and verbiage certainly reach greater heights of absurdity, but the British housewife is likely to be no more discerning, able “to read between the lines”, than her counterpart in that country. A major difference, however, is that in Britain, more houswives prepare and cook meals for their families than in the United States. The greatest importance of advertising is in the introductory phase of a commodity; new and more vigorous advertising is necessary later to delay the onset of the decline phase of the commodity's life cycle; to ensure that sales can be maintained to prevent rises in supply costs. Advertising helps considerably in the acceptance of a branded food, but housewives tend to ignore cut‐throat competition between rival brands, and what weans a consumer from a brand is not competition in advertising, nor even new and more attractive presentation, but reduction in real price. The main pre‐occupation of the woman of the house is food adequacy, and especially that her children will have what she considers conforms to a nutritious diet, without argument or rebellion on the part of her progeny and without distinction. She knows that bulk foods, carbohydrates, are not necessarily nutritious, although her ideas of which foods contain vitamins or minerals or other important nutrient factors tends to be hazy. She does not pretend to enjoy shopping for food and therefore tends to follow a routine; it saves time and worry. Especially is this so with young married women, who may have to take small children along. Each housewife has her own mental standard of assessing “value”, and would have difficulty in defining it. Nutritional value forms part of it, however, in most women, who connote their food provision with health. The greatest concern is not necessarily positive health, but prevention or reduction of obesity, which is seen among adult members of the family, especially growing girls, as an adverse effect on their appearance, and the types of clothes they can wear. A few of the more intelligent families have an indefinable fear of ischaemic heart disease and its relation to food. When they take positive steps to control the diet for these purposes, they are quite frequently in the wrong direction and rather confused even when this is done on medical advice.

AFTER more than thirty‐three years THE LIBRARY WORLD appears in a new and, we hope our readers will agree, more attractive form. In making such a change the oldest of the independent British library journals is only following the precedent of practically all its contemporaries. The new age is impatient with long‐standing patterns in typography and in page sizes, and all crafts progress by such experiments as we are making. Our new form lends itself better than the old to illustration; we have selected a paper designed for that purpose, and illustrated articles will therefore be a feature of our issues. We shall continue as in the past to urge progress in every department of the library field by the admission of any matter which seems to have living interest for the body of librarians.

Most research on language acquisition using technology generally investigates collegiate language learners. However, it is unclear as to how well these findings apply to refugee learners, who sometimes have experienced interrupted schooling and had little exposure to technologies found in the resettlement context. Little research concentrates on the use of technology to aid language acquisition among this population. By better understanding the digital literacies refugees already possess, the author are better able to bridge this digital divide (Thorne & Reinhardt, 2008; Warschauer, 2002) and move toward researching how to capitalize on the technological skills refugees already possess in order to facilitate language learning. Therefore, this chapter reviews available literature on how refugees worldwide use multiple forms of technology, their levels of access to such technology, and considerations for pre- and post-resettlement technological options. It identifies best practices for employing technology to facilitate language acquisition in light of the multifaceted constraints refugees face. It concludes by outlining the suitability of different technologies as a means of facilitating language development within a myriad of contexts and gives recommendations for future research on using technology to facilitate language learning at all proficiency levels.

Sports sponsorship is perceived as important in developing relationships with key clients. However, few companies set relationship marketing objectives when sponsoring sports. This paper aims to examine whether sports sponsors are pursuing the right objectives. It concludes that a deeper understanding of the sponsor's relationship marketing objectives could heighten the sponsor's success, thereby reinforcing and sustaining their own relationship with the sponsoring organisation.

A VERY interesting winter lies ahead for all students and other librarians; for, we suppose, almost immediately attempts will be made to harmonize the practice of the Library Association with the expressed wishes of its last Annual Meeting. We publish some notes in Letters on Our Affairs on the crisis, if it may be so called, but we would add such voice as we have to that of those who plead for moderation. Violent changes are rarely justified, and violent expressions still less rarely, and as there appears to be now a disposition to bury hatchets and to get to work we hope that every advantage will be taken of it.

IT is always something of an embarrassment for a West German librarian to address his British colleagues on the problems of public libraries. What is there of interest in a system which in almost every respect is years behind the development of the English libraries? When I begin to think along these lines of the considerable and, indeed, natural role which the library plays in British society (almost a traumatic experience for a German librarian), then the inequalities of the situation become particularly clear. Even though there are many historical and political causes for this state of affairs, it is still impossible for any correspondent to free himself of a certain psychological handicap.