In most countries, the more favourable the political climate towards labour, the greater the degree of labour organisation. However, a favourable political climate does not appear…
Abstract
In most countries, the more favourable the political climate towards labour, the greater the degree of labour organisation. However, a favourable political climate does not appear to equate womens participation and leadership in trade unions with that of mens.
An attempt is made to assess Australian and New Zealand M.B.A. programmes on the basis of as et of criteria which are commonly listed as important to the quality of an M.B.A…
Abstract
An attempt is made to assess Australian and New Zealand M.B.A. programmes on the basis of as et of criteria which are commonly listed as important to the quality of an M.B.A. programme. Institutions are ranked in terms of standards and student quality, faculty quality, nature of programmes, marketing of programme, support services and courses offered. In terms of overall ranking, the top three institutions are, in order of ranking, Monash University Graduate School of Management and the Australian Graduate School of Management ranked jointly in first place, followed by the Royal Melbourne Institute of Technology and ranked jointly in third place, the University of Melbourne Graduate School of Management and the University of Sydney Graduate School of Managementand Public Policy. Rankings depend heavily on criteria adopted and the weightings given to these criteria and rankings and should not be taken as being authoritative.
Hazel T. Suchard and Don Scott
This paper details the major results of a survey of Australian companies using sponsorship. Numerous factors relating to the perceived value of the use of sponsorship and the…
Abstract
This paper details the major results of a survey of Australian companies using sponsorship. Numerous factors relating to the perceived value of the use of sponsorship and the methodology employed in its use, are examined. The paper concludes that while some Australian companies are sophisticated users of sponsorship, there are still a number of companies which can improve their usage.
In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of…
Abstract
In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.
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Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing…
Abstract
Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help encourage the development of effective marketing of other brands in Italy.