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The purpose of this paper is to highlight the indigenous need to counter self-harm behavior in Pakistan and establish the reliability and validity of scale with translation, adaptation and cross-language validation of the inventory of statements about self-injury (ISAS) for future health studies (Klonsky and Glenn, 2009).

The present study was a cross-sectional study using a quantitative method. Response items rating is made from three-point Likert-type scales ranging from the 0-not relevant, 1-somewhat relevant or 2-very relevant. ISAS has been comprised of 13 potential functions of deliberate self-harm (DSH) and all subscales have been translated from the English language into the Urdu language with a sample of 30 individuals and further applied on 200 samples of DSH patients for factorial validation. The standard back-translation method was used for translation and adaptation of the scale (Anderson and Brislin, 1976; Brislin, 1976; Hambleton, 1994).

The overall scale has good internal consistency reliability. Confirmatory factor analysis was performed to confirm the factorial validity of ISAS. Results revealed that all the items have confirmed strong factorial validity in the context of Pakistani culture and quite helpful in hospital settings to address this health issue.

Self-harm is considered as a major health issue in the young population of the world and therefore, the investigated scale provides an assessment of DSH and intentions of performing self-injury to achieve a better understanding of such behaviors in DSH patients, which will help further to develop measures to prevent such behavior.

The recent proliferation of social media platforms has witnessed a growth in social commerce by using social media to facilitate interactivity between customers and vendors. While emergent studies on social commerce are growing, their focus tends to be on millennials and cross-age groups. Given the growth of digital natives in shaping the online shopping experience of the future, we deemed an application to Generation Z necessary and overdue.

We draw on the existing literature and develop a framework to understand social commerce dynamics for digital natives. We employ PLS and CB-SEM to test our proposed model.

Our findings demonstrate the importance of social commerce information sharing activities in facilitating social support, a sense of warmth and belongingness, and online trust for Generation Z platform users. We also investigate the roles of online trust and perceived risk on intention to purchase and find support for both relationships. Finally, we discuss the findings in terms of theoretical and managerial contributions and conclude the study with limitations and future research directions.

This research is unique by using social commerce theory to explore Gen Z platform users. The finding will contribute to information system literature by expanding the social commerce research stream.

Purpose: This chapter aims to review and brief the role of Strategic Corporate Social Responsibility (SCSR) in the tourism industry, targeting its impact on the performance and sustainability of the tourism industry. This chapter seeks to provide insights into how SCSR can lead to a positive transformation and competitive advantage.

Methodology: The chapter incorporates a brief literature review to examine current trends, hurdles, and benchmarking in the implementation of SCSR in the tourism industry. Comparative analysis and recent literature are used to extract valuable results and implications for effective tourism management.

Research limitations: The current chapter has limited potential biases in the selection of literature and the evolving nature of CSR in the tourism sector. Future research is required to check the developments in tourism and CSR.

Results: This chapter shed light on the complex association between the performance of CSR and business in the tourism industry, highlighting the importance of governance qualities and new initiatives for achieving financial sustainability.

Originality/value: This chapter adds valuable insights to the existing literature by shedding light on the most recent literature on SCSR in the tourism industry and provides inputs for setups looking for sustainability.

This paper identifies the motivations for small- and medium-sized enterprises (SMEs) when they undertake greenfield foreign direct investment (FDI) into an emerging market. It elucidates the factors that influence SMEs to choose a fully equity-based investment despite the significant risks and commitments involved with greenfield FDI.

This exploratory study uses case study research based on interviews conducted with managers and founders of 16 German SMEs that have established greenfield operations in Malaysia.

Building upon the transaction cost theory, five major motivations are identified that drive greenfield choice among the SMEs. The results imply that SME motivation for greenfield is derived from a combination of strategic asset-seeking determinants and culturally driven reactions to external and behavioral uncertainty. The results also ascertain that these motivations have less to do with the size and revenue of the firm, but hinge on the SMEs’ inner antecedents such as asset specificity, international experience, proprietary knowledge and ownership mode.

The findings clarify the literature on equity-based entry mode for SMEs in emerging economies, enabling a closer understanding of the organizational and dynamic experiences and an overview of the auxiliary competencies these companies have to compete in the global market. The conceptual insights and empirical evidence derived from this study contribute to the intellectual discourse and managerial implications in the field of internationalization strategies of SMEs, particularly from developed countries into emerging markets via greenfield FDI.

Industrialization has contributed to global environmental problems, especially in developed countries, but increasingly so in developing ones as well. Leveraging on the natural resource-based view theory, this study aims to examine the mediating role of environmental consciousness (EC) on the relationship between green intellectual capital (IC) and environmental performance among manufacturing firms in Ghana against a backdrop of increasing national drive towards greater industrialization.

This study used a cross-sectional survey design to obtain data from 245 manufacturing firms using purposive sampling technique. Structural equation modelling was used to test for the hypothesized relationships among variables.

Evidence suggests that green IC has a significantly positive effect on environmental performance. Furthermore, it was found that green IC has a positive and significant effect on EC, but EC only mediated the relationship between green IC and environmental performance.

Manufacturing firms within emerging economies like Ghana can improve on their green practices by incorporating these findings in their business models, while research could be guided to focus their inquiries on this and related genre of scholarly work.

This study is an early-stage study to identify EC as a variable which mediates the relationship between green IC and environmental performance among manufacturing firms in an emerging economy like Ghana.

Malaysian small and medium-sized enterprises (SMEs) are critical for economic development and meeting the sustainable development goals (SDGs); however, many struggle to survive in the long term. So, this study aims to present a model for sustainable growth that bridges the gap between desired growth and managerial competencies. By configuring university helix-induced crowdfunding and opportunity recognition competencies with industry helix-driven innovation, the study encourages a quadruple bottom line (QBL) strategy, helping SMEs attain competitiveness for sustainable growth.

This pilot study used a sequential mixed methods design and adhered to the pragmatic research paradigm. A survey of 52 SCORE-listed manufacturers yielded quantitative data, complemented by qualitative interviews with 7 SME decision makers. This study used NVivo 10 and SmartPLS 4.0 for the necessary analysis. In addition, an effective triangulation strategy has been implemented to explain causation among selected variables.

The findings show that opportunity recognition and crowdfunding are positively associated with SMEs’ ability to grow in a sustainable manner and that exploitative and explorative innovation also mediate those relationships. The qualitative part highlighted key insights for successfully applying this model in Malaysian SMEs. The interview results also suggest that corporate spirituality might help SMEs adopt sustainability-focused practices.

More research is required regarding both the methods and results of this pilot study. Although conducting a pilot study increases the likelihood of success in the main study, it does not ensure it.

This study equips Malaysian SMEs with a roadmap for achieving sustainable growth. The obtained findings indicate that Malaysian SMEs that develop strong crowdfunding and opportunity recognition competencies are more likely to achieve innovation-focused long-term survival. In addition, incorporating corporate spirituality can enhance their economic, social and environmental performance.

By supporting more innovation in SMEs, which can improve sustainability-oriented successes and support a healthy economic system, these findings may have a beneficial social change impact. The concept may also act as the foundation for SMEs’ promotion of the SDGs.

The study uniquely offers a holistic growth model for Malaysian SMEs founded on the helix-QBL understanding that explains a firm’s sustainability-focused competitive advantage.

Companies must implement sustainability measures in order to survive due to the relationship between financial, social and environmental performances. These elements must be integrated into the business in a complementary manner in this regard. As a result, this study aims to investigate the effects of entrepreneurial leadership on sustainability, as well as financial and process innovation.

Within the scope of the research, a survey was conducted with 295 white-collar employees working in energy companies. SPSS 25, the LISREL program, and SOBEL analysis were used to determine the relationships between the variables.

In the research, financial innovation perceptions and process innovation activities have a positive effect on business sustainability and entrepreneurial leadership. As both an independent and a mediating variable, entrepreneurial leadership has a positive impact on business sustainability.

Companies engaged in renewable energy production, operating in the Marmara region, constitute the sample mass. For this reason, it would be more accurate to evaluate the results obtained in this research only for companies producing renewable energy.

It is concluded that energy companies should prioritize financial and process innovations and that entrepreneurial leadership is required to ensure the sector's long-term viability.

This paper is an innovative study in terms of the scope and content of the research as data are collected and analyzed from companies that produce renewable energy.

This study aims to identify enablers of belief and ethics-based marketing practices, establish relationships among the factors and present them in a hierarchical model to derive critical insights. This paper emphasizes interpretations of the in-depth interviews to decipher the market pervasiveness of the evolved model.

In-depth interviews were conducted with individuals and small groups of informed and elite respondents pursuing marketing guided explicitly by ethics and led by belief. The interview data further corroborated with the related literature contributed to specific factors. Finally, interpretive structural modeling has been implemented step by step to develop a systematic model for enablers.

This paper contributes a structural relationship of morality and ethics, strengthening faith and belief through philosophical understanding, which traverses into the actions related to societal benefits with the support of market opportunity development while bringing in value, enhancing the demand in return and establishing market pervasiveness. The crux of this paper is that the foundation of belief will reduce the hierarchy of other related factors while strengthening their interdependencies with equity to contribute to the development of the pervasiveness of the market for such organizations.

To the best of the authors’ knowledge, this is the first study exploring and examining the enablers contributing to belief and ethics-based organizations’ pervasiveness along with their interrelationships. The initial intrigue that led to the inquiry was evidence of the market pervasiveness of such organizations’ products and services across various streams.

This study aims to investigate the effectiveness of two types of social media videos used for destination image development: induced/commercial-oriented content and organic content (where content is made without commercial interest, such as vlogs classified as user-generated content).

Experimental research using “Emotive EEG” (electroencephalogram) in a controlled environment was conducted with 30 participants (20 males, 10 females), age range 18 to 26. Emotive EEG recording was performed while the participants watched both types of video clips. Test results for both groups indicate that induced content is preferred over organic content.

This study opens up future research avenues where neuromarketing’s “Marketer Friendly” EEG equipment can be applied to the customer selection process.

Marketing analysts can gauge the interest and response of customers on different types of social media video content for destination marketing based on the findings of this study.