Search results

1 – 10 of over 1000
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 February 1969

Leslie Collins and Caroline Montgomery

Offers the results of an attempt to trace and characterise the origins of what is sometimes termed motivational research. Proclaims that motivational research, complementing…

944

Abstract

Offers the results of an attempt to trace and characterise the origins of what is sometimes termed motivational research. Proclaims that motivational research, complementing formal market research, arises in economic conditions of competitive mass‐production associated with relative affluence and herein is an historical guide to the part played by psychology in modern marketing. Maintains that research effort prior to the introduction of motivational research was concerned with defining markets and developing survey techniques, especially in relation to sampling, questionnaire design, structured interviewing, etc. Concludes that the treatment of many matters of interest here, have had to be relatively condensed but a future article proposes to adjust this.

Details

European Journal of Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Access Restricted. View access options
Book part
Publication date: 2 November 2020

Yvette J. Lazdowski

Abstract

Details

Persistence and Vigilance: A View of Ford Motor Company’s Accounting over its First Fifty Years
Type: Book
ISBN: 978-1-83867-998-9

Access Restricted. View access options
Book part
Publication date: 2 November 2020

Yvette J. Lazdowski

Abstract

Details

Persistence and Vigilance: A View of Ford Motor Company’s Accounting over its First Fifty Years
Type: Book
ISBN: 978-1-83867-998-9

Access Restricted. View access options
Book part
Publication date: 22 November 2012

Hayley L. Cocker, Emma N. Banister and Maria G. Piacentini

Purpose – To extend understanding of the rituals and practices of alcohol consumption through a focus on the consumption object (the Dirty Pint) as a central actant in the…

Abstract

Purpose – To extend understanding of the rituals and practices of alcohol consumption through a focus on the consumption object (the Dirty Pint) as a central actant in the practices of extreme alcohol consumption.

Design/methodology/approach – Seventeen paired and group interviews were conducted with young consumers (aged 16–18). An Actor-Network Theory (ANT)-inspired approach to data analysis was used in conjunction with Bourdieu's key concepts of habitus, field and capital to present a detailed understanding of the practices and rituals of extreme alcohol consumption.

Findings – The same consumption object takes on a very different role and has different forms of agency, depending on the social space (field) in which it is embedded. The Dirty Pint acts differently within different social spaces or sub-fields of the field of adolescence, particularly when combined with individual subjects of differing habitus to produce an object+subject hybrid.

Social implications – Paying attention to all the relevant actants (both human and non-human) involved in the practice of alcohol consumption could lead to more novel and relevant alcohol-harm reduction strategies or campaigns that young people can both relate to and take more seriously.

Originality/value of paper – We stress the need to grant greater agency to objects in studying consumption practices and identity enactment and contribute to the literature on identity by extending Gergen's (2009) ‘relational being’, conceiving of the self as embedded in both inter-subjective and inter-objective interactions and relationships (Latour, 1996).

Access Restricted. View access options
Article
Publication date: 1 January 1995

Steve Harries

Continued professional education for information scientists and librarians is of increasingly vital importance, especially in the context of the changing role of the information…

47

Abstract

Continued professional education for information scientists and librarians is of increasingly vital importance, especially in the context of the changing role of the information professional from custodian to conununicative agent. The advent of widespread information networking offers new opportunities for developing a more extensive and participative approach to this need, through new forms of distance learning. Media such as computer conferencing may help to overcome some of the geographical and professional boundaries which have hindered individual personal development; however, at present there is no overall picture of the extent of use of the network medium, or a detailed scenariofor future developments. Research in progress at Brighton University aims to investigate these issues.

Details

Online and CD-Rom Review, vol. 19 no. 1
Type: Research Article
ISSN: 1353-2642

Access Restricted. View access options
Article
Publication date: 1 September 1978

Harry Henry

My invitation to contribute a paper owes something to the fact that I was one of the ‘founding fathers’ of market research in Great Britain. But things have moved a long way…

61

Abstract

My invitation to contribute a paper owes something to the fact that I was one of the ‘founding fathers’ of market research in Great Britain. But things have moved a long way since, in 1947, the score of us who then constituted the whole of the industry got together to form the Market Research Society, and I am not entirely sure that all developments since then have been for the good.

Details

Aslib Proceedings, vol. 30 no. 9
Type: Research Article
ISSN: 0001-253X

Access Restricted. View access options
Article
Publication date: 5 December 2016

Christine Angela Eastman

This paper consists of a case study that reports on a pedagogical intervention undertaken among a group of postgraduate students in the area of coaching. The purpose of this paper…

604

Abstract

Purpose

This paper consists of a case study that reports on a pedagogical intervention undertaken among a group of postgraduate students in the area of coaching. The purpose of this paper is to design an intervention to bridge the gulf between coaching theory and practice, a gap identified by coaching research and corroborated by professional practice students on the university course examined here.

Design/methodology/approach

The study gives an account of how literary fiction was used with a cohort of students as a source of hypothetical scenarios used to simulate workplace problems and as a simulative context in which coaching students could apply theoretical models to make-believe scenarios. In this case study, the author evaluates the success of this innovative pedagogical methodology based on a qualitative analysis of excerpts from students’ written work.

Findings

The author advocates the use of literary fictional texts as a means of enhancing coach training and makes a case for the benefits of exposing students to literary fiction as part of a rich humanities curriculum. Reading about how fictional characters negotiate the terrain of life and work can help coaching students to create stronger, more creative narratives in their work-based projects.

Originality/value

Exploring how fictional characters respond to challenges in the workplace (and in life generally) will support students to formulate their own coaching interventions in a more coherent fashion. The paper contends that stories are the cornerstone of learning, and that educators can support students to explore issues of core identity, (in)coherent life themes and narrative representation in students’ professional practice by getting them to read fiction.

Details

International Journal of Mentoring and Coaching in Education, vol. 5 no. 4
Type: Research Article
ISSN: 2046-6854

Keywords

Access Restricted. View access options
Article
Publication date: 23 November 2010

Colette Henry and Lorna Treanor

This paper has the purpose of exploring the potential for entrepreneurship education within veterinary medicine. It aims to examine some of the key themes in the entrepreneurship…

2364

Abstract

Purpose

This paper has the purpose of exploring the potential for entrepreneurship education within veterinary medicine. It aims to examine some of the key themes in the entrepreneurship education literature, discuss the make‐up of the UK veterinary sector, consider veterinary curricula requirements and illustrate how entrepreneurship education can benefit veterinary students.

Design/methodology/approach

The approach adopted by the authors includes a literature review, in‐depth discussion and the development of hypotheses for further study.

Findings

Entrepreneurship education has the potential to make a valuable contribution to veterinary medicine curricula. This is due to the fact that the majority of veterinary graduates will work in or even own/co‐own a veterinary business (i.e. a small veterinary practice) at some point in their career. In this context, the authors illustrate how entrepreneurship education can enhance both employable and day one/year one skills. The high entry requirements for veterinary programmes and the gender shift towards a predominantly female under‐ and postgraduate population add further interesting dimensions to the paper and present possible avenues for further research.

Research limitations/implications

This is a conceptual paper and it is fully recognised that the concepts and hypotheses proposed need to be further developed and tested at the empirical level. Some interesting avenues for future research that could contribute significantly to this field are also identified.

Originality/value

The paper highlights the potential value of incorporating entrepreneurship education within veterinary curricula. It also identifies how such incorporation can enhance students' employable skills and deliver many of the skills included in veterinary medicine's day one/year one competences' agenda.

Details

Education + Training, vol. 52 no. 8/9
Type: Research Article
ISSN: 0040-0912

Keywords

Access Restricted. View access options
Article
Publication date: 1 May 1986

Harry Henry

Properly conceived, conducted and interpreted, motivation research can be an extremely powerful management tool, designed to help the manufacturer or advertiser to sell more…

6071

Abstract

Properly conceived, conducted and interpreted, motivation research can be an extremely powerful management tool, designed to help the manufacturer or advertiser to sell more goods. Its aim is to expose the market situation, explain it and suggest courses of action which will lead to desired changes. It is a way of looking at a problem rather than a collection of specialist techniques and is strictly practical. Hence it can be used alongside other market research tools for the solution of marketing problems and can be applied to a wide range of business activities. Much of its development has been in the advertising field but it can also help in the formulation of production policy, solving packaging problems and marketing operations. It is examined here in all these contexts. The idea of motivation research, the reasons for its use and the techniques by which to apply it are discussed, as well as the pitfalls that are likely to occur. New and imaginary case studies are used throughout to illustrate points. A review of the subject literature is included.

Details

Marketing Intelligence & Planning, vol. 4 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Access Restricted. View access options
Article
Publication date: 1 January 1983

Harry Henry

Newspaper publishers produce two closely‐linked products in one run—selling copies of the paper to its readers and at the same time selling space in that newspaper to advertisers…

186

Abstract

Newspaper publishers produce two closely‐linked products in one run—selling copies of the paper to its readers and at the same time selling space in that newspaper to advertisers. This is a case of joint supply, but it is unique inasmuch as the way one product is sold and the success in doing so, affects the very nature of the other product.

Details

Marketing Intelligence & Planning, vol. 1 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

1 – 10 of over 1000
Per page
102050