Harrison Esam Awuh and Marleen Dekker
Building on the limitations of the efforts of aid agencies and non-governmental organisations to pull the poor out of poverty in low- and middle-income countries and declining…
Abstract
Purpose
Building on the limitations of the efforts of aid agencies and non-governmental organisations to pull the poor out of poverty in low- and middle-income countries and declining opportunities for market expansion in high-income countries, microfranchising is being promoted as a pro-poor business model, which promotes entrepreneurship. Sub-Saharan Africa has become a fertile ground for the propagation of this model. However, contemporary studies on microfranchising have not sufficiently explored what motivates people to turn to this method of doing business.
Design/methodology/approach
Through the case of a microfranchise in Ghana (FanMilk), the purpose of this paper is to use qualitative methods to study motivations for engaging in entrepreneurship ventures in a microfranchise.
Findings
The findings reveal whether motivations for becoming microfranchise entrepreneurs change over time or are varied, and these changes are moderated by changing opportunities, challenges and demographic factors.
Originality/value
These findings contribute to knowledge on microfranchising in terms of theory, policy and practice. The findings also seek to stimulate further inquiry into microfranchising and its ability to create value for multiple parties when operating in emerging markets such as Africa.
Details
Keywords
Harrison Esam Awuh, Bishawjit Mallick and Harry Wirngo Mairomi
Though some disaster risk reduction and management (DRRM) abstractions and core concepts may appear transparently obvious to some readers, others might not easily grasp the…
Abstract
Though some disaster risk reduction and management (DRRM) abstractions and core concepts may appear transparently obvious to some readers, others might not easily grasp the complexities embedded in them. This chapter focusses on the main arguments connected to DRRM. It unravels some of the complexities that abound in the framing of key disaster risk reduction concepts in literature. This chapter is divided into three parts. The first part focusses on understanding the dynamics of disasters. This part revisits definitions of disasters in literature, how they have been conceptualised in academia and what makes them different from other related concepts such as hazards, crisis, vulnerabilities and emergencies. Furthermore, considering that some impacts of disasters are more obvious than others, it examines some of the less conspicuous relationships between disasters and other phenomena. The second part examines the concept of DRRM in existing literature, highlighting the importance of resilience in DRRM and revisiting key methodological approaches in building resilience among communities. The third part places the concept of DRRM within the African context. It demonstrates the delicate aspects embedded in successful DRRM in Africa amid institutional development and policy issues. This part concludes with the identification of key knowledge gaps in DRRM in Africa. These knowledge gaps identified in the wider literature are used to justify why the chapters in this book and the context covered (sub-Saharan Africa) are of utmost importance in DRRM.