Rudy Haryanto, Mohammad Muhlis Anwar, Harisah Harisah and Fadllan Fadllan
This study aims to examine the impact of halal tourism governance on halal tourist satisfaction by using halal tourism branding as a mediating role to increase tourist…
Abstract
Purpose
This study aims to examine the impact of halal tourism governance on halal tourist satisfaction by using halal tourism branding as a mediating role to increase tourist satisfaction.
Design/methodology/approach
Data is obtained through a questionnaire completed by 400 tourists who have traveled to visit halal tourism destinations on Madurese Island. The collected research data is tested by using partial least squares structural equation modeling (PLS-SEM).
Findings
The study revealed that halal tourism governance has positive and significant impact on halal tourist satisfaction and halal tourism branding. The study also revealed that halal tourism branding has no positive and significant impact on halal tourist satisfaction because the community thinks that halal tourism branding is common and commonplace.
Research limitations/implications
This research is on an Island-specific halal tourism destination, which means that the findings cannot be generalized to other geographical areas which have diverse cultures.
Practical implications
The study provides insight into halal tourism and destination governance, which is important for marketers, the Ministry of Tourism and local tourism officials to support halal tourism.
Originality/value
This paper fills a gap by presenting the first comprehensive overview of halal tourism governance that enhances ongoing discussions in the halal tourism field.
Details
Keywords
Khairul Akmaliah Adham, Nadiah Mahmad Nasir, Nur Sa’adah Muhamad, Saida Farhanah Sarkam and Raudha Md Ramli
This study aims to investigate the attributes of halal tourism with family members by exploring the experiences of Muslims who had travelled with their families to the local…
Abstract
Purpose
This study aims to investigate the attributes of halal tourism with family members by exploring the experiences of Muslims who had travelled with their families to the local islands of the Maldives. This country was chosen as the context of the study as it is a destination with a fully Muslim population, which served as a normative context for studying halal tourism.
Design/methodology/approach
A basic qualitative design was adopted as the research methodology, with the data collected through in-depth interviews with the selected Muslim families.
Findings
Nine emergent themes unique to the context of halal tourism with family members extend the existing discussion on family tourism and halal tourism. Overall, halal family tourism experience is laden with Islamic family values, characterised by the dimensions of group organisation, safety, practicality, risk management as well as mutual respect and benefit between travellers and providers, and among family members. This experience leads to increased family bonding and the internalisation of Islamic values. Hence, this study highlights halal tourism with family members as a form of dignified tourism.
Originality/value
Travel with the family deserves greater academic attention due to the large market size and the distinctive nature of travel undertaken by groups of individuals bonded through familial relationships. To the best of the authors’ knowledge, this study is among the first to explore the attributes of halal tourism with family members, and the normative Islamic context of the local islands of the Maldives assisted in elucidating the emergent themes and values of this form of halal tourism with family members. Halal family tourism, as a nexus of family tourism and halal tourism, offers a huge potential of future research avenue.
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Keywords
Putri Reno Kemala Sari, Rosyia Wardani, Galuh Ratna Mutia, Syaiful Amri and Ririrn Tri Ratnasari
This study aims to critically examine the multifaceted challenges, innovative solutions and strategic approaches required to successfully integrate halal tourism with Sasak…
Abstract
Purpose
This study aims to critically examine the multifaceted challenges, innovative solutions and strategic approaches required to successfully integrate halal tourism with Sasak cultural heritage in Setanggor Village. Adopting a comprehensive stakeholder perspective, it analyses insights from four key sectors: governmental bodies, local community members, academic institutions and industry practitioners. Through this multidimensional approach, the study aims to formulate an effective strategy for seamlessly blending traditional Sasak cultural elements with modern halal tourism practices.
Design/methodology/approach
The study uses the sophisticated analytical network process (ANP) methodology to systematically identify, evaluate and analyse the complex network of factors influencing Sasak cultural integration within Setanggor Village’s halal tourism framework. To ensure comprehensive data collection and robust analysis, a mixed-method approach combining quantitative and qualitative techniques is implemented. This includes structured questionnaires for systematic data gathering, focus group discussions for collective insights, in-depth interviews for detailed stakeholder perspectives and direct observational studies for real-world context understanding.
Findings
This conceptual investigation reveals significant research gaps in the current understanding of halal tourism development in Setanggor Village. The study presents a strategic framework that identifies and prioritises crucial elements necessary for successful integration. The findings highlight critical priorities that must be addressed to ensure the sustainable growth and long-term viability of halal tourism in the region while preserving authentic Sasak cultural values.
Practical implications
The research outcomes provide valuable insights and actionable recommendations for stakeholders in Setanggor Village, particularly those involved in strategic planning and policy development. The findings serve as a comprehensive reference for developing and implementing effective halal tourism initiatives that align with local community needs, cultural preservation goals and economic development objectives.
Social implications
The research demonstrates significant social implications by offering a sustainable tourism development model that preserves cultural heritage while promoting economic opportunities. By integrating Sasak cultural elements with halal tourism principles, the study provides a framework for community empowerment, enhanced social cohesion and economic diversification. The approach promotes cross-cultural understanding, creates employment opportunities for local communities and establishes a model for inclusive tourism development that respects traditional values while adapting to contemporary market needs.
Originality/value
This study uniquely contributes to the field by offering evidence-based, practical insights to guide decision-makers and industry practitioners in developing halal tourism strategies that effectively balance modern tourism requirements with traditional cultural preservation. It provides a blueprint for creating sustainable tourism models that respect, celebrate and integrate local cultural heritage.