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Demonstrates how a service can be developed and differentiated into a unique service offering: the augumented service offering. This model is geared to the characteristics of services as intangible products and to the process nature of services. Takes into account not only the outcome dimension of the service offering but also the process dimension. Uses a case from the car rental business in Sweden to show how the model works.

This paper aims to emphasize two key research priorities central to the domain of service marketing.

Reflections based on conceptual analysis of the current level of knowledge of service as an offering and of the nature of service marketing in the literature.

It is observed that research into marketing and into service as an object of marketing, or as an offering, has been neglected for two decades and more. It is also shown that to restore its credibility, marketing needs to be reinvented. Furthermore, the point is made that if a proper understanding of service as an object of, for example, innovation, design, branding and development is lacking, or even only implicitly present, valid research into those and other important topics is at risk.

This paper discusses two neglected topics within the domain of service research. Other important areas of future research are not covered. However, the paper offers directions for service marketing research fundamental to the development of the discipline.

In earlier discussions of service and service marketing research priorities, the observation that service and marketing are neglected topics that need to be studied and further developed has not been made. The paper emphasizes that service marketing research also needs to return to its roots and suggests possible directions for future research.

The purpose of this work is to study the corrosion rate of X52 pipeline steel exposed to three types of soils collected in Campeche State in México. The electrochemical evaluation for X52 steel exposed to soils ranging from saturated soil until dry conditions was carried out for a period of 21 days. Owing to its versatility to study the steel corrosion process exposed to different types of soils, electrochemical impedance spectroscopy (EIS), potentiodynamic polarization and cyclic voltammetry tests were performed. Additionally, optical and electronic microscopy observations of the steel surface were carried out.

Electrochemical cell arrangement was described elsewhere (Quej-Ake et al., 2014). Owing to soil being an electrolytic system with high resistivity and impedance, all electrodes were placed as close as possible, and iR-drop compensation was taken into account using two rods of graphite as an auxiliary electrode. In addition, the conductivity of the soil (R_s) obtained from EIS was used to correct the potential of the working electrode according to iR-drop, and an analysis of ohmic drop from the polarization curves was carried out.

Saturated conditions of the three soils were initially considered as the most corrosive conditions for X52 steel surface. Finally, 21 days of immersion time was taken into account as the more drastic condition. So, according to results, X52 steel exposed to beach sand was more susceptible to the corrosion process (0.092 mm/year). iR corrected was negligible at low over-potentials region in saturated soils, which is inside the linear region of Tafel or the activation region. In addition, high cathodic peak potential value obtained from cyclic voltammetry for X52 steel exposed to saturated soil may be attributed to hydrogen evolution reaction and neutral pH.

The paper has implications for research. It bridges the gap between theory and practice.

Cyclic voltammetry is a really important tool for the electrochemical analysis of the pipeline steel surface exposed to saturated soils, but is not adequate for analysis of steel exposed to dried soils. In addition, the physicochemical results show that fissures, voids and extra-oxygen presence could also affect the electrochemical responses obtained for X52 steel exposed to soils.

Urban areas whose dominant economic activities are those of providing an array of recreational services to tourists normally reflect this specialization in their land use patterns. Although precise statistical definition of the relative importance of recreational functions within an urban economy has certain inherent difficulties, some towns are so obviously dependent on tourism that they are universally recognized as resorts. In these towns, a characteristic urban morphology is apparent. Their unique physical qualities, so readily observed in the basic urban structure of resorts, may provide students of the science of tourism with insight into their function. Function and form, in tourism as in other urban activities, are, necessarily, closely interwined. ‘The landscape of a town, or if the word is accepted, the “townscape”, is worthy of far more geographical research than it now receives.’ The objective of this paper is the description of this interrelationship as observed in a representative American seaside resort, together with a brief historical interpretation of urban development in this resort.

Discusses US use of drug testing in the workplace, screening employees for smoking, AIDS, genetic traits and reproductive hazards. Attributes this to the costs employers face in insurance, litigation and compensation. Points out that the purpose of drug testing is to circumvent management responsibility for: accidents in the workplace, stress, bad management practices, and disregarding health and safety initiatives. Acknowledges that the tests are harmful and indefensible. Reports that 81 per cent of members of the American Management Association in 1996 conducted drug testing. Claims that screening is the alternative to monitoring – that is screening out individuals who are seen as high risk in some way – yet that misses the point – the focus should be on making hazardous working conditions safe. Indicates that companies may use drug testing as a means of deterring drug users from gravitating towards their organization. Mentions that workplace‐induced stress can lead to substance abuse and that, therefore it is management driven, rather than being a problem the worker brings to the workplace. Quotes a number of company physicians who object to policing drug use. Indicates that drug testing has diverted attention away from health and safety issues and hazardous working conditions.

The purpose of this research is to study different extra-heavy crude oil-in-water emulsions that can be found in practice for corrosion process of X52 steel adding 60 mg.L-1 of non-ionic surfactant and a corrosion inhibitor (CI). Electrochemical impedance spectroscopy and Tafel plots are carried out. Thus, Bode-modulus and Bode-phase angle plots are discussed. Adsorption isotherms obtained from corrosion rate (CR) values are taken into account.

Two-electrode arrangement is used to characterize the pseudo-capacitance values for X52 steel exposed to water and crude oil phases, mainly. Electrochemical evaluations for X52 steel exposed to extra-heavy crude oil-in-water emulsions are recorded in a conventional three-electrode cell to study the corrosion process as was documented in detail by Quej-Ake et al. (2015). Therefore, all electrodes are placed as close as possible to eliminate the iR-drop.

Pseudo-capacitance analysis shows that X52 steel immersed in oilfield produced water was more susceptible to corrosion than that immersed in ocean water solution and extra-heavy crude oil phase. After being analyzed, the X52 steel surface coverage and adsorption process for surfactant and CI could be concluded that surfactant could protect the metal surface. In a coalescence extra-heavy crude oil-in-water emulsion, the water medium generated a new solution that was more corrosive than the original water phase. Wash crude oil process was provoked in emulsion systems to sweep up the salts, mainly. Thus, corrosive species that can be recovered inside extra-heavy crude oil may appear, and in turn a new more corrosive solution could be obtained. Taking into account the straight line obtained in Bode-modulus plot for X52 exposed to extra-heavy crude oil, it is possible to point out that the negative value of the slope or R² can be related to a coefficient (Jorcin et al., 2006). It is important to mention that electrochemical responses for X52 steel exposed to extra-heavy crude oil-in-water under coalescence emulsions revealed that corrosion and diffusion processes exist. Therefore, a possible good inhibitor is surfactant in emulsion systems.

CR and anodic and cathodic slopes suggest that the surfactant acted as mixed CI. Of these, susceptible anodic (MnS and perlite or cementite) and cathodic (ferrite) sites on steel surface could be affected, due to which physicochemical adsorption could happen by using electrochemical parameters analysis. Thus, no stable emulsions should be taken into account for extra-heavy crude oil transportation, because corrosion problems in atmospheric distillation process of the crude oil due to stable emulsion cannot be easily separated. In this manner, coalescent emulsions are more adequate for transporting extra-heavy crude oil because low energy to separate the water media is required.

The President of the Board of Agriculture has introduced in the House of Commons his long‐promised Bill for preventing the sale of butter containing large amounts of water, and the proposed measure appears to have been received with general approval on both sides of the House.

This paper aims to examine the reasons for small and medium sized private enterprises' (SMPE) trans‐ownership M&A failure, with particular focus on the local government behavior in the multi‐property claimant environment.

Using evidence from two typical cases of private enterprises' trans‐ownership M&A failure, the study adopts a multi‐method approach to illuminating the important reason.

The findings show that the alienation of local government is the most important reason for the failure of M&As and this has more to do with the economic and political gains of some individuals or groups in local governments than the ideology prejudice of local governments.

The paper suggests that it is necessary for SMPEs not only to look into target corporation but also the local government, when they prepare to engage in trans‐ownership M&A activities.

The paper explores the alienation of local government, which largely results in SMPEs' trans‐ownership M&A failure in China.