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1 – 10 of 25Hannah R. Marriott, Michael D. Williams and Yogesh K. Dwivedi
The purpose of this paper is to provide a review of the mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to…
Abstract
Purpose
The purpose of this paper is to provide a review of the mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for further academic and retailing attention.
Design/methodology/approach
Keyword searches identified the consumer-focused literature across mobile commerce, m-shopping, mobile browsing and mobile purchasing, published in English language journals. A classification framework is created and a time frame is established to provide a more focused direction for research.
Findings
Despite the growing popularity of consumers adopting m-shopping activities and the increasing academic attention, consumer m-shopping utilisation remains low and research into its causes remains in its infancy. This paper has subsequently identified a variety of recommendations for further research, including further insights into perceived risk, user vs non-user behaviours, the multi-stage shopping process, incorporation of time considerations and theoretical development.
Originality/value
There has yet been a review of the m-shopping literature collaborating literary findings and limitations in the consumer m-shopping environment. Three major themes arise in this paper. First, there are a variety of factors affecting consumer willingness to accept m-shopping which are often incorporated in existing theory in a sporadic manner. Second, factors can create positive and/or negative consumer perceptions, requiring further insight. Finally, research limitations predominantly surround theoretical and methodological constraints, prompting for wider geographical and more longitudinal approaches to research.
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Senthilkumaran Piramanayagam and Partho Pratim Seal
The market for luxury products and services plays a significant role in the world economy. The luxury hotel market is a crucial segment within the global market for luxury…
Abstract
The market for luxury products and services plays a significant role in the world economy. The luxury hotel market is a crucial segment within the global market for luxury products and services. Luxury hospitality recorded a 5% growth rate along with demand for luxury cruises recording the growth of 7%, the highest among all luxury segments. The remarkable performance of luxury products and services over a period is attributed to the laudable marketing communication strategies of luxury marketers. In this research, we aimed to analyse how a multi-brand hospitality firm differentiates its luxury brand with other luxury brands in the portfolio, using textual messages aimed to communicate the uniqueness of the brands in its official websites. The case study method and content analysis are adapted to achieve the research objective. The study results show that different luxury brands under the brand portfolio of Marriott International can communicate the differences through the textual contents. Most of the differentiation relies on brand-specific features, traditions, services, location of the hotel and metadata on the Internet, followed by branded differentiators. It may be concluded that Marriott has been successful to an extent in using text contents in the website to differentiate its luxury brands.
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The “greening” of preserved vegetables by addition of sulphate of copper can only be regarded as an abominable form of adulteration, and it is passing strange that in this year of…
Abstract
The “greening” of preserved vegetables by addition of sulphate of copper can only be regarded as an abominable form of adulteration, and it is passing strange that in this year of grace 1904 it should still be necessary to endeavour to impress the fact, not only upon the public generally, but upon the Government authorities and upon those who are concerned in the administration of the Food Acts and in adjudicating under their provisions. It ought surely not to be necessary to insist upon the tolerably obvious fact that the admixture of poisons with food is a most reprehensible and dangerous practice, and that the deliberate preparation and sale of food thus treated should be visited with condign punishment. The salts of copper are highly poisonous, and articles of food to which sulphate of copper has been added are not only thereby rendered injurious to health, but may be extremely dangerous when swallowed by persons who happen to be specially susceptible to the effects of this poison. After a lengthy investigation, the Departmental Committee appointed by the Local Government Board to report on the treatment of food with preservatives and colouring matters condemned the practice of adding salts of copper to food and recommended that the use of these poisons for such purposes should be absolutely prohibited. Without any such investigation as that which was conducted by the Departmental Committee—and a most thorough and painstaking investigation it was—it should have been sufficiently plain that to allow or to excuse the practice in question are proceedings utterly at variance with common sense.
Hannah Oh, John Bae, Imran S. Currim, Jooseop Lim and Yu Zhang
This study aims to answer two unique related questions on the overarching relationship between a CEO’s personal religious affiliation, the firm’s advertising spending decision and…
Abstract
Purpose
This study aims to answer two unique related questions on the overarching relationship between a CEO’s personal religious affiliation, the firm’s advertising spending decision and its shareholder value. First, does the CEO’s religious affiliation, a proxy for risk taking, influence the firm’s advertising spending decision? Second, does the advertising spending decision mediate the relationship between the CEO’s religious affiliation and the firm’s shareholder value?
Design/methodology/approach
This study uses data on the religious affiliations of CEOs of publicly listed US firms, 1992–2014, from Marquis Who’s Who; advertising spending and shareholder value from Compustat, and panel data-based regression models including CEO characteristics from ExecuComp, and firm-, industry- and time-based controls.
Findings
We find higher advertising spending levels for Protestant over Catholic-led firms, and advertising spending mediates the relationship between a CEO’s religious affiliation and the firm’s shareholder value.
Research limitations/implications
Marketing theory needs to incorporate the missing but fundamental effect of the CEO’s religious affiliation-based values on decisions and outcomes.
Practical implications
Boards of Directors may need to align the CEO’s and their firm’s spending goals.
Originality/value
While previous studies focused on the influence of religious affiliation on consumers’ attitudes and behavior, and executives’ financial and R&D spending decisions, this study, to the best of the authors’ knowledge, is the first to investigate the effect of a CEO’s religious affiliation on the firm’s advertising spending decision and its shareholder value.
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This chapter provides insights into young peoples’ perceptions of intercultural relationships. Intercultural relationships consist of partners with different racial, ethnic or…
Abstract
This chapter provides insights into young peoples’ perceptions of intercultural relationships. Intercultural relationships consist of partners with different racial, ethnic or religious backgrounds. Increasing migration rates, multicultural societies and supportive societal attitudes have created more opportunities for intercultural relationships to form. These factors have contributed to the growing rates of intercultural couples in Australia. It is important to note that some intercultural partners face social barriers that are less common among non-intercultural partners. Young people are of particular interest since intercultural relationship rates are higher in younger generations and education settings are becoming more multicultural. Nonetheless, the complexities of contemporary intercultural relationships and how they may render young people vulnerable has been often overlooked. This chapter is based on a case study that responds to an overarching question: How do young people perceive intercultural relationships? The study involved semi-structured interviews with eight participants between 20 and 26 years of age. The participants had diverse backgrounds and lived in Melbourne. The findings reveal perceptions of significance and acceptance of intercultural relationships. Also revealed are perceptions of social factors that perpetuate vulnerability relating to intercultural relationships in terms of stereotyping, racism and people’s reactions more generally.
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DULLNESS can be the aftermath of conferences, but Scarborough may be an exception. Some of the heat engendered at the Annual Business Meeting has indeed already evaporated, but…
Abstract
DULLNESS can be the aftermath of conferences, but Scarborough may be an exception. Some of the heat engendered at the Annual Business Meeting has indeed already evaporated, but its implications remain. They are these: that, while the examination system of the L.A. is to remain as it is for another two years, some revision is imperative; and the relations of the L.A. with the Association of Assistant Librarians must be so arranged that the latter can continue a distinctive existence. As for the examinations, resentment was felt not so much at the age‐limits, although these were the gravamen of the criticism against them, but against the undue severity of the Intermediate Examination, which, we are told, has delayed and impaired the careers of many quite capable young people. The severity, great as it seems in the two subjects, is increased by the requirement that both must be passed together. Only students exceptionally possessed of the examination faculty can do this, and we have the spectacle of several who have passed in each subject two or more times and yet have never been able to pass them together. The sanity of the requirement that they be passed together lies in the fact that it prevents cramming. Will anyone tell us the remedy?
We can by no means join in the pæan of self‐satisfaction which is sounded in the Library Association Record for January. There it is urged that three important months have passed…
Abstract
We can by no means join in the pæan of self‐satisfaction which is sounded in the Library Association Record for January. There it is urged that three important months have passed since the Conference, and that they have been fruitful in energetic work and that the harvest is visible in the Council notes published in the same number. We have read them with sympathetic and critical care, but while we see evidence that some of the points raised at the Library Association Conference in October have been considered, we see very few results have been achieved. Questions we would ask are these:—