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Article
Publication date: 12 February 2018

Ali Vafaei-Zadeh, Thurasamy Ramayah, Wai Peng Wong and Haniruzila Md Hanifah

The aim of this research is to analyse the impact of relative advantage, compatibility, ease of use, visibility, voluntariness, image, result demonstrability and trialability on…

739

Abstract

Purpose

The aim of this research is to analyse the impact of relative advantage, compatibility, ease of use, visibility, voluntariness, image, result demonstrability and trialability on intention to use internet security software using a model developed based on perceived characteristics of innovation by Moore and Benbasat (1991) among undergraduate students.

Design/methodology/approach

Using an intercept survey method, 425 responses were collected from a Malaysian public university using a closed questionnaire which was gotten from the literature. The authors used the SmartPLS software which is a second-generation structural equation modelling software that can be used to model latent variables with negligible requirements.

Findings

The results show that relative advantage, compatibility, visibility, voluntariness, result demonstrability and trialability had a positive effect on use of internet security software while ease of use and image was not significant.

Research limitations/implications

The most important predictor was trialability which sends a clear signal to software developers that users would like to be able to try the software before making a decision to purchase and use. However, the research is limited to students only. Therefore, future research can be extended to wider population.

Practical implications

The result of this paper provides beneficial information to the internet security software developers about what factors affect users’ intentions to buy their products.

Originality/value

The authors used the comprehensive innovation diffusion theory to test the security behaviour of under graduate students from a developing country’s perspectives. Many other similar studies have been done in the developed country’s context. Thus, this paper adds to the literature from a developing country’s perspective.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 48 no. 1
Type: Research Article
ISSN: 2059-5891

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Article
Publication date: 15 September 2023

Xin Yun Khor, Ai Ping Teoh, Ali Vafaei-Zadeh and Haniruzila Md Hanifah

With the function to store individual’s data input, personal health record (PHR) enhanced the accessibility to personal health information. This study aims to assess the factors…

351

Abstract

Purpose

With the function to store individual’s data input, personal health record (PHR) enhanced the accessibility to personal health information. This study aims to assess the factors that impact the intention of Malaysian internet users to use PHR and create a modified technology acceptance model (TAM) for eHealth.

Design/methodology/approach

Multivariate statistical analysis was performed on a total of 216 responses using the partial least square technique based on the cross-sectional survey among Malaysian internet users.

Findings

Behavioral intention was positively associated to PHR. Subjective norm significantly influenced both attitude and intention to use, whereas trust and perceived usefulness significantly influenced attitude. There was no significant positive impact in the relationships between compatibility and perceived ease of use and intention to use; nevertheless, they positively influenced perceived usefulness. Attitude exhibited mediating influence between trust, perceived usefulness and subjective norm and intention to use. Nonetheless, perceived risk did not affect behavioral intention. Thus, PHR acceptance was well-justified by the modified TAM in evaluating eHealth acceptance.

Practical implications

The eHealth vendors can enhance their marketing and development strategies on related products.

Originality/value

Literatures and empirical evidence on eHealth are still scarce, especially in emerging markets. The role of attitude may not be well-researched in health-care context, therefore was included in this study’s modified TAM. Critical determinants, namely, trust and risk, were added to the model.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 17 no. 4
Type: Research Article
ISSN: 1750-6123

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Article
Publication date: 4 August 2021

Nurul Asmui Azmi Md Azmi, Ai Ping Teoh, Ali Vafaei-Zadeh and Haniruzila Hanifah

The purpose of this study is to examine factors, which influence information security culture among employees of telecommunications companies. The motivation for this study was…

596

Abstract

Purpose

The purpose of this study is to examine factors, which influence information security culture among employees of telecommunications companies. The motivation for this study was the rise in the number of data breach incidents caused by the organizations’ own employees.

Design/methodology/approach

A total of 139 usable responses were collected via a Web-based questionnaire survey from employees of Malaysian telecommunications companies. Data were analysed by using SmartPLS 3.

Findings

Security education, training and awareness (SETA) programmes and information security awareness were found to have a positive and significant impact on Information Security Culture. Additionally, self-reported employees’ security behaviour was found to act as a partial mediator on the relationship between information security awareness and information security culture.

Research limitations/implications

The study was cross-sectional in nature. Therefore, it could not measure changes in population over time.

Practical implications

The empirical data provides a new perspective on significant elements that influence information security culture in an emerging market. Organizations in the telecommunications industry can now recognize that SETA programmes and information security awareness have a significant impact on information security culture. Employees’ security behaviour also mediates the relationship between information security awareness and information security culture.

Originality/value

This is the first study to analyse the mediating effect of employees’ security behaviour on the relationship between information security awareness and information security culture in the Malaysian telecommunications context.

Details

Information & Computer Security, vol. 29 no. 5
Type: Research Article
ISSN: 2056-4961

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Article
Publication date: 25 August 2023

Pradaini Nadarajan, Ali Vafaei-Zadeh, Haniruzila Hanifah and Ramayah Thurasamay

The escalating volume of electronic waste (e-waste) presents a significant environmental and health hazard, emphasizing the importance of promoting e-waste recycling. Therefore…

1105

Abstract

Purpose

The escalating volume of electronic waste (e-waste) presents a significant environmental and health hazard, emphasizing the importance of promoting e-waste recycling. Therefore, this study aims to utilize a valence theory approach to comprehensively understand the factors influencing individuals' intention to recycle e-waste.

Design/methodology/approach

A survey-based research approach was employed to examine the factors influencing consumers' e-waste recycling intention. Data were collected through an online survey questionnaire from Malaysian individuals aged 18 and above. The hypotheses were tested using a sample of 300 respondents, employing partial least squares structural equation modeling as a symmetric analysis technique. Additionally, fuzzy-set Qualitative Comparative Analysis (fsQCA), an asymmetric analysis approach, was used to gain deeper insights. Non-probability purposive sampling was utilized in the sampling process.

Findings

The PLS-SEM analysis revealed that subjective norms and willingness to change significantly impact e-waste recycling intention. Furthermore, perceived convenience, environmental concerns and social media usage were found to support the intention to recycle e-waste. The fsQCA results enhanced the interpretation by uncovering intricate relationships among the antecedents and identifying specific configurations that accurately predict consumers' recycling intentions.

Practical implications

The practical implications of this study emphasize the need for policymakers and practitioners to raise awareness regarding the benefits of e-waste recycling, enhance convenience in the recycling process and strengthen personal and subjective norms to encourage individuals to recycle their e-waste.

Originality/value

This study's originality lies in its adoption of a valence theory framework to comprehend the intentions behind e-waste recycling, as well as its inclusion of control variables during the analysis. This unique approach enhances the understanding of factors influencing e-waste recycling intention and provides valuable insights for policymakers and practitioners in developing effective strategies to promote e-waste recycling behavior.

Details

Aslib Journal of Information Management, vol. 76 no. 6
Type: Research Article
ISSN: 2050-3806

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Article
Publication date: 31 December 2024

Ali Vafaei-Zadeh, Davoud Nikbin, Kheoh Seong Zhen and Haniruzila Hanifah

This study aims to explore the determinants of green electronics purchase intention in Malaysia by extending existing knowledge on green consumer behavior and contributing to the…

84

Abstract

Purpose

This study aims to explore the determinants of green electronics purchase intention in Malaysia by extending existing knowledge on green consumer behavior and contributing to the field of sustainable consumption.

Design/methodology/approach

A quantitative research approach was adopted, with data collected from 250 Malaysian consumers. The proposed model was tested using partial least squares structural equation modeling to assess the relationships between various determinants and green purchase intention.

Findings

The results demonstrate that perceived consumer effectiveness, green advertising and monetary cost positively affect environmental attitudes, which subsequently influence green purchase intention. The study also identifies that brand image and information quality significantly enhance green brand trust (GBT), leading to stronger intentions to engage in green purchasing. Additionally, it finds that environmental knowledge and environmental concern shape perceived behavioral control, which further impacts green purchasing intention.

Research limitations/implications

The study focuses on Malaysian consumers, which may limit the generalizability of the findings to other cultural contexts. Future research could expand the scope to include cross-cultural comparisons to validate the model in different settings.

Practical implications

By providing insights into the key factors driving consumers’ intention to purchase green electronics, the study offers valuable guidance for marketers and manufacturers to develop targeted strategies that promote sustainable consumption and capitalize on the growing demand for green products in Malaysia.

Originality/value

This study is unique in measuring the influence of green attitude, GBT and perceived behavioral control on green purchase intention specifically within the electronics sector, offering a novel contribution to the literature on sustainable consumer behavior.

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Article
Publication date: 29 October 2024

Ali Vafaei-Zadeh, Davoud Nikbin, Shin Ling Wong and Haniruzila Hanifah

Artificial intelligence (AI) customer service has grown rapidly in recent years due to the emergence of COVID-19 and the growth of the e-commerce industry. Therefore, this study…

508

Abstract

Purpose

Artificial intelligence (AI) customer service has grown rapidly in recent years due to the emergence of COVID-19 and the growth of the e-commerce industry. Therefore, this study employs the integration of the stimuli–organism–response (SOR) and the task-technology fit (TTF) frameworks to understand the factors that affect individuals’ intentions towards AI customer service adoption in Malaysia.

Design/methodology/approach

The study utilised a survey-based research approach to investigate the factors that affect individuals’ intentions towards AI customer service adoption in Malaysia. The data were collected by conducting an online survey targeting individuals aged 18 or above who had prior customer service interaction experience with human service agents but had not yet adopted AI customer service. A sample of 339 respondents was used to evaluate the hypotheses, adopting partial least squares structural equation modelling as a symmetric analytic technique.

Findings

The PLS-SEM analysis revealed that social influence and anthropomorphism have a positive direct relationship with emotional trust. Furthermore, communicative competence, technology characteristics and perceived intelligence were positively correlated with TTF. Moreover, emotional trust significantly impacts AI customer service adoption. In addition, AI readiness positively moderates the association between task technology fit and AI customer service adoption.

Practical implications

The study provides insights to individuals, organisations, the government and educational institutions to improve the features of AI customer service and its development in Malaysia.

Originality/value

The originality of this study is found in its adoption of the SOR theory and TTF to understand the factors affecting AI customer service adoption. Additionally, it incorporates moderating variables during the analysis, adding depth to the findings. This approach introduces a new perspective on the factors that impact the adoption of AI customer service and offers valuable insights for practitioners seeking to formulate effective strategies to promote its adoption.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 18 July 2023

Razib Chandra Chanda, Ali Vafaei-Zadeh, Haniruzila Hanifah and T. Ramayah

The main objective of this study is to investigate the factors that influence the adoption intention of cloud computing services among individual users using the extended theory…

575

Abstract

Purpose

The main objective of this study is to investigate the factors that influence the adoption intention of cloud computing services among individual users using the extended theory of planned behavior.

Design/methodology/approach

A purposive sampling technique was used to collect a total of 339 data points, which were analyzed using SmartPLS to derive variance-based structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA).

Findings

The results obtained from PLS-SEM indicate that attitude towards cloud computing, subjective norms, perceived behavioral control, perceived security, cost-effectiveness, and performance expectancy all have a positive and significant impact on the adoption intention of cloud computing services among individual users. On the other hand, the findings from fsQCA provide a clear interpretation and deeper insights into the adoption intention of individual users of cloud computing services by revealing the complex relationships between multiple combinations of antecedents. This helps to understand the reasons for individual users' adoption intention in emerging countries.

Practical implications

This study offers valuable insights to cloud service providers and cyber entrepreneurs on how to promote cloud computing services to individual users in developing countries. It helps these organizations understand their priorities for encouraging cloud computing adoption among individual users from emerging countries. Additionally, policymakers can also understand their role in creating a comfortable and flexible cloud computing access environment for individual users.

Originality/value

This study has contributed to the increasingly growing empirical literature on cloud computing adoption and demonstrates the effectiveness of the proposed theoretical framework in identifying the potential reasons for the slow growth of cloud computing services adoption in the developing world.

Details

Kybernetes, vol. 53 no. 11
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 7 October 2019

Haniruzila Hanifah, Hasliza Abdul Halim, Noor Hazlina Ahmad and Ali Vafaei-Zadeh

Innovation has become an approach to create value for the customer to remain competitive in the market. However, previous research on innovation performance particularly among…

2802

Abstract

Purpose

Innovation has become an approach to create value for the customer to remain competitive in the market. However, previous research on innovation performance particularly among Bumiputera small and medium-sized enterprises (SMEs) had received little intention. Hence, Bumiputera SMEs need to inculcate the innovation culture to generate innovation performance. As such, the purpose of this study is to examine the ambidextrous orientation and innovation strategy on innovation culture, and how innovation culture could mediate the relationship between ambidextrous orientation and innovation strategy and innovation performance. In addition, this study also examines the role of government support as the moderator between innovation culture and innovation performance.

Design/methodology/approach

Data were collected from 140 Bumiputera SMEs and analyzed using partial least square-structural equation modeling via Smart PLS.

Findings

Findings indicated that ambidextrous orientation (alignment and adaptability) and innovation strategy (proactive creativity strategy and growth risk orientation strategy) had a significant impact on innovation culture. Besides, innovation culture mediated the relationship between alignment, proactive creativity strategy, growth risk orientation strategy and innovation performance. Surprisingly, innovation culture does not significantly mediate the relationship between adaptability and innovation performance. However, government support plays an important role to support innovation culture and innovation performance in Bumiputera SMEs.

Originality/value

This study makes both theoretical and practical contributions, especially in identifying the significant role of Bumiputera SMEs in creating an innovation culture. Besides, it explained government support as an important role in strengthening the relationship between innovation culture and innovation performance. The findings of the study will provide great help to Bumiputera entrepreneurs in formulating innovation culture in Malaysian SMEs.

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Article
Publication date: 11 August 2023

Razib Chandra Chanda, Ali Vafaei-Zadeh, Haniruzila Hanifah and Ramayah Thurasamy

The urgency to address climate change and its devastating consequences has never been more pressing. As societies become increasingly aware of the detrimental impact of…

833

Abstract

Purpose

The urgency to address climate change and its devastating consequences has never been more pressing. As societies become increasingly aware of the detrimental impact of traditional housing on the planet, there is a growing demand for eco-friendly housing solutions that prioritize energy efficiency, resource conservation and reduced carbon emissions. Therefore, this study aims to investigate the factors that influence customers’ priority toward eco-friendly house purchasing intention.

Design/methodology/approach

This study collected 386 data using a quantitative research strategy and purposive sampling method. This study uses a hybrid analysis technique using partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) approaches to identify the influencing factors.

Findings

The PLS-SEM analysis found that attitude toward the eco-friendly house, subjective norms, performance expectancy, environmental knowledge and environmental sensitivity have a positive influence on eco-friendly house purchasing intention. However, perceived behavioral control and willingness to pay were found to have insignificant effect on customers’ intention to purchase eco-friendly houses. The fsQCA results further revealed complex causal relationships between the influencing factors.

Practical implications

This research will not only contribute to academic knowledge but also provide practical guidance to real estate developers, policymakers and individuals looking to make environmentally responsible choices. By understanding the factors that influence consumers’ intentions to purchase eco-friendly houses, we can pave the way for a more sustainable and resilient future.

Originality/value

This study has used a hybrid analysis technique, combining PLS-SEM and fsQCA, to enhance the predictive accuracy of eco-friendly house purchase intentions among individuals residing in densely populated and highly polluted developing countries, such as Bangladesh.

Details

International Journal of Housing Markets and Analysis, vol. 18 no. 1
Type: Research Article
ISSN: 1753-8270

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Article
Publication date: 29 January 2025

Hani Hafiera Khahar, Ali Vafaei-Zadeh, Haniruzila Hanifah and T. Ramayah

This study leverages an enhanced expectation confirmation model of information technology continuance to explore the factors that shape the continuance intention toward cloud…

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Abstract

Purpose

This study leverages an enhanced expectation confirmation model of information technology continuance to explore the factors that shape the continuance intention toward cloud computing services.

Design/methodology/approach

Data were collected from personal cloud computing service users in Malaysia, resulting in a total of 567 usable responses. The research used partial least squares structural equation modeling (PLS-SEM) for comparative analysis and model selection based on predictive accuracy.

Findings

The study findings demonstrate that perceived benefits, ease of use, usefulness, risk and trust play crucial roles as antecedents to user confirmation and satisfaction, thereby influencing the intention for continuous service usage. Notably, the hypotheses formulated for the study received robust support, with 13 out of 14 anticipated relationships proving statistically significant.

Originality/value

This study presents a novel investigation into the continuance of personal cloud computing services among Malaysian users, contributing to a deeper understanding of user intention dynamics in this context. Integrating an expanded ECM-IT framework offers a comprehensive analytical approach that simultaneously considers information systems and non-IS factors. Additionally, the study underscores the significance of predictive capability assessment using the PLSpredict method, providing a valuable benchmark for model selection in future research.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

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