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The purpose of this paper is to examine the extent to which cultural differences and slogan meaning type affect the role of comprehension in attitude toward the ad (A_ad) and attitude toward the brand (A_brand) formation.

In an online experiment, a total of 256 adult participants from the USA (ranged in age from 19 to 26 years old) and 184 participants from France (ranged in age from 18 to 28) were randomly assigned to one of the two conditions (slogan: single meaning vs polysemous) in a between-subjects experimental design. After getting exposed to the ad, participants responded to questions related to their A_ad, A_brand, comprehension, uncertainty avoidance and demographics.

Results from this research demonstrate the moderating effect of uncertainty avoidance and slogan type (single meaning vs polysemous) on the relationship between comprehension and A_ad. The authors show that for polysemous (and not single meaning) slogans, comprehension results in more favorable A_ad for low uncertainty avoidance individuals than for high uncertainty avoidance individuals. In addition, the authors demonstrate the mediating effect of A_ad in the relationship between comprehension and A_brand.

The authors used nationality as a proxy for culture. Future research should include other cultural dimensions in the development of conceptual models and analysis of data. Another limitation is that the authors used a college student sample for this research. A more representative sample should be used in future research to examine cultural differences in interpreting adverting messages. One other limitation concerns the measurement tool the authors used to measure objective versus subjective comprehension in this research. While the theoretical foundations of the two modes of comprehension are clear and robust, improved measurement tools can enhance the validity and reliability of future research. Finally, the authors suggest that future research examine the effect of such variables as figure-ground contrast, figure attractiveness, stimulus repetition, prototypicality, symmetry and semantic or visual priming that may impact the processing of brand slogans.

This study argues that the processing of brand slogans in advertising is impacted by culture. Individuals from different cultures perceive and comprehend brand slogans differently. This study contributes to the research stream that examines the influence of cultural dimensions on the effectiveness of advertising by focusing more precisely on the impact of uncertainty avoidance (one of Hofstede’s cultural dimensions). In the case of single meaning slogans, advertisers might diminish the use of objective comprehension advertising strategies to influence both individuals with high and low uncertainty avoidance. In the case of polysemous slogans, advertisers should consider that consumers with high uncertainty avoidance (vs low uncertainty avoidance) are impacted more by subjective comprehension (vs objective comprehension) when forming A_ad and A_brand.

This research contributes meaningfully to the marketing literature by examining previous work on ad slogan processing through subjective vs objective comprehension and extending the analysis by incorporating culture as an important factor.

As universities are human capital intensive organizations, practices followed by a university for enhancing the satisfaction of its teachers can be of great help in attracting, retaining and managing highly qualified and competent teachers. The purpose of this paper is to empirically examine the impact of job satisfaction (JS) on organizational commitment (OC) of university teachers in India.

A total of 396 academicians are surveyed to assess the subjects’ responses to JS and commitment questionnaire. Structural equation modeling (SEM) was used in the process of statistical analysis.

The results confirmed a significant impact of JS on OC of university teachers in India. With 1 percent increase in estimates of pay and job security (PJS), organizational support (OS) and job challenge (JC), there would be 21, 36 and 49 percentage increase, respectively, in OC of university teachers. Of all the factors of JS, JC is the most significant contributing factor, followed by OC and PJS that help in motivating and retaining the teachers in higher education institutions in India.

The sample of the study has been chosen from the higher education sector in Northern India, and so it still needs to be explored whether the findings of this study can be replicated in different geographical areas and organizational settings for further verification and generalization.

Encouraging greater satisfaction among the faculty members may positively influence work-related behaviors, especially commitment among the teachers. The paper may benefit the decision makers in universities to follow the proactive practices to improve the satisfaction and commitment of teachers as educational performance is of priority on the national agenda.

The study provides useful insights about a JS-OC relationship model and informs the stakeholders on how to create an enabling environment at the policy and practice level that would help in attracting and retaining teachers in universities in India. It contributes to enriching the JS and OC literature in a sector and a country poorly addressed so far in research.

The purpose of this study is to investigate the influence of enclosure shape on magnetohydrodynamic (MHD) nanofluidic flow, heat transfer and irreversibility in square, trapezoidal and triangular thermal systems under fluid volume constraints, with the aim of optimizing thermal behavior in diverse applications.

The study uses numerical simulations based on a finite element-based technique to analyze the effects of the Rayleigh number (Ra), Hartmann number (Ha), magnetic field orientation (γ) and nanoparticle concentration (ζ) on heat transfer characteristics and thermodynamic entropy production.

The key findings reveal that the geometrical design significantly influences fluid velocity, heat transfer and irreversibility. Trapezoidal thermal systems outperform square systems, while triangular systems achieve optimal enhancement. Nanoparticle concentration enhances heat transfer and flow strength at higher Rayleigh numbers. The magnetic field intensity has a significant impact on fluid flow and heat transport in natural convection, with higher Hartmann numbers resulting in reduced flow strength and heat transfer. The study also highlights the influence of various parameters on thermodynamic entropy production.

Further research can explore additional geometries, parameters and boundary conditions to expand the understanding of enclosure shape effects on MHD nanofluidic flow and heat transfer. Experimental validation can complement the numerical simulations presented in this study.

This study provides valuable insights into the impact of enclosure shape on heat transfer performance in MHD nanofluid flow systems. The findings contribute to the optimization of thermal behavior in applications such as electronics cooling and energy systems. The comparison of different enclosure shapes and the analysis of thermodynamic entropy production add novelty to the study.

Healthcare workers are considered to be the most vulnerable to face mental health. Therefore, this paper aims to examine how negative leadership (despotic leadership) affects employees' psychological distress. Specifically, the authors investigated bullying behavior as mediating mechanism and hostile attribution bias as boundary condition that trigger psychological distress.

The authors collected data from 252 nurses and their immediate supervisors (as a coping strategy for common method bias) through “Google Forms” from various public and private hospitals.

The authors applied structural equation modeling and noted that despotic leadership positively affects employees' psychological distress through bullying behavior. In addition, hostile attribution bias is identified as an important factor in amplifying the effect of bullying behavior on psychological distress.

The authors collected data from high-power distance culture where negative leadership is more prevalent as compared to low-power distance culture. Their findings suggest management to discourage self-centered leaders (despotic) and employees with negative personality traits (hostile attribution bias) as these affect their mental health.

Drawing upon conservation of resources theory, this study is the first of its kind that has investigated how and when despotic leadership affects employees' psychological distress. In addition, the authors also highlighted the importance of negative personality traits (hostile attribution bias) that can amplify the association between bullying behavior and psychological distress.

The purpose of this study is to develop a process model for inspection management of building facilities based on a financial analysis process using a facilities assessment index (FAI).

A piping system is surveyed using financial analysis to implement optimal inspection time and cost based on limited costs. Inspection technical sheets were sent to 30 installation consultant companies in Iran. Financial sheets were sent to hotel financial managers. There are three main stages in the development of the building facilities inspection management process: Stage I: gathering data, Stage II: developing a draft process model, Stage III: testing the process model and Stage IV: verification of process model. The research applies decision-making techniques to resolve various issues using cost data.

By analyzing historical data and using a process model, the author determined that the most cost-effective approach is to inspect and repair pipes when the FAI (condition index [CI]) reaches 70. At this point, the saving to investment ratio (SIR) is 1.69, indicating substantial economic benefits. For pipes with a CI below 55, replacement is recommended due to lower economic benefits from repair. When the CI reaches 40, the pipes are considered to be at the end of their useful life, and replacement is the optimal course of action. The process model was rigorously tested to ensure its accuracy in predicting future scenarios. By comparing model predictions with historical data and established solutions, the author found a strong correlation between the highest SIR and a CI of 70 in both historical and predictive data analyses. This consistency suggests that the model can effectively predict optimal inspection timing for the wastewater system.

Any decision-making is based on the existing cost and resource allocation of the buildings in inspection activities. This issue is very important: how to allocate the limited costs available for facilities inspection to achieve the best return on spending. This method helps building managers and engineers make better decisions to reduce inspection costs and increase facilities’ service life.

The objective of this paper to assess the wind energy potential of the Sujawal site for minimizing the dependence on fossil fuels.

The site-specific wind shear coefficient and the turbulence model were investigated. The two-parameter, k and c, Weibull distribution function was used to analyze the wind speed of the Sujawal site. The standard deviation of the site was also assessed for a period of a year. Also, the coefficient of variation was carried out to determine the difference at each height. The wind power and energy densities were assessed for a period of a year. The economic assessment of energy/kWh was investigated for selection of appropriate wind turbine.

The mean wind shear of the Sujawal site was found to be 0.274. The mean wind speed was found to be 7.458, 6.911, 6.438 and 5.347 at 80, 60, 40 and 20 m, respectively, above the ground level (AGL). The mean values of k parameter were observed to be 2.302, 2.767, 3.026 and 3.105 at 20, 40, 60 and 80 m, respectively, for a period of a year. The Weibull c m/s parameter values were found to be 8.415, 7.797, 7.265 and 6.084 m/s at 80, 60, 40 and 20 m, respectively. The mean values of standard deviation were found to be 0.765, 0.737, 0.681 and 0.650 at 20, 40, 60, and 80 m, respectively. The mean wind power density (W/m²) was found to be 287.33, 357.16, 405.16 and 659.58 for 20, 40, 60 and 80 m, respectively. The economic assessment showed that wind turbine 7 had the minimum cost/kWh US$ 0.0298.

The Sujawal site is suitable for installing the utility wind turbines for energy generation at the lowest cost; hence, a sustainable solution.

Pakistan is an energy starving country that needs continuous supply of energy to keep up its economic speed. The aim of this paper is to assess the wind resource and energy potential of Quaidabad site for minimizing the dependence on fuels and improving the environment.

The Quaidabad site wind shear coefficient and turbulence intensity factor are investigated. The two-parameter k and c Weibull distribution function is used to analyze the wind speed of site. The standard deviation of the site is also assessed for a period of a year. The wind power density and energy density are assessed for a period of a year. The economic assessment of energy/kWh is investigated for selection of appropriate wind turbine.

The mean wind shear coefficient was observed to be 0.2719, 0.2191 and 0.1698 at 20, 40 and 60 m, respectively, for a period of a year. The mean wind speed is found to be 2.961, 3.563, 3.907 and 4.099 m/s at 20, 40, 60 and 80 m, respectively. The mean values of k parameters were observed to be 1.563, 2.092, 2.434 and 2.576 at 20, 40, 60 and 80 m, respectively, for a period of a year. The mean values of c m/s parameter were found to be 3.341, 4.020, 4.408 and 4.625 m/s at 20, 40, 60 and 80 m, respectively, for a period of a year. The major portion of values of standard deviation was found to be in between 0.1 and 2.00 at 20, 40, 60 and 80 m. The wind power density (W/m²) sum total values were observed to be 351, 597, 792 and 923 W/m² at 20, 40, 60 and 80 m, respectively, for a period of a year. The mean coefficient of variation was found to be 0.161, 0.130, 0.115 and 0.105 at 20, 40, 60 and 80 m, respectively. The sum total energy density was observed to be 1,157, 2,156, 2,970 and 3,778 kWh/m² at 20, 40, 60 and 80 m, respectively. The economic assessment is showing that wind turbine E has the minimum cost US$0.049/kWh.

The Quaidabad site is suitable for installing the utility wind turbines for energy generation at the lowest cost.

The purpose of this paper is to assess the wind resource and energy potential of the Sanghar site for minimizing the dependence on fossil fuels and improving the environment.

The Sanghar site wind shear coefficient and turbulence intensity factor are investigated for a period of a year. The two-parameter k and c Weibull distribution function is used to analyze the wind speed of the Sanghar site. The standard deviation, coefficient of variation, wind power density and energy density; and capacity factor was assessed for a period of a year. The economic assessment of energy/kWh is investigated for the selection of appropriate wind turbines.

The mean wind shear of the Sanghar site was found to be 0.2509. The mean wind speed was found to be 4.766, 5.534 and 6.121 at 20, 40 and 60 m above the ground level. The mean value of the k parameter was observed to be 2.433, 2.777 and 2.862 at 20, 40 and 60 m for a period of a year. The Weibull c m/s parameter was found to be 5.377, 6.245 and 6.906 m/s at 20, 40 and 60 m. The major portion of values of standard deviation was found to be in between 0.1 to 2.00 at 20, 40 and 60 m. The mean wind power density values were observed to be 88.33, 93.5 and 110.16 W/m2 at 20, 40 and 60 m; respectively, for a period of a year. The mean coefficient of variation was found to be 0.1478, 0.1205 and 0.1033 at 20, 40 and 60 m; respectively. The mean energy density was found to be 476.75, 683.08 and 866.33 kWh/m² at 20, 40 and 60 m; respectively. The mean capacity factor for different wind turbines was ranged between 18 to 24.83 for a period of a year. The economic assessment showed that wind turbine B has the minimum cost (US$) 0.0484/kWh.

The assessment provides the solution to sustainable energy generation which reduces the consumption of fuel and the effect of fluctuating price of fuel in the world market on local consumers.

Wind energy may have social implications including environmentally friendly, consistent supply of energy during the peak summer season, less unit per cost, etc.

The Sanghar site is new and assessed for the first time in this research work. The Sanghar site is suitable for installing utility wind turbines for energy generation at the lowest cost.

Social information is crucial to credit ratings and can improve the accuracy of the traditional credit assessment model. Drawing on the resource-based view (RBV) and social capital theory (SCT), this research explores the relationships between corporate social activities, network centrality and corporate credit behavior.

The authors used social network analysis (SNA) and regression analysis to analyze the data collected from 14,544 enterprises on the Alibaba platform.

The results indicate that among the four types of social activities, the number of corporate questions and posts shows a positive relationship with credit behavior; while the number of corporate comments has negative relationship with credit behavior. Further, degree and betweenness centralities mediate the relationship between the number of corporate questions, posts and comments with credit behavior.

This study contributes to the literature on non-financial factors (soft information) by exploring the social behavioral factors related to corporate credit. In addition, this study offers a new theoretical lens and reasonable explanations for investigating the relationship between corporate social activities, network centrality and credit behavior from the perspective of the resource-based view, while most studies are predictive and methodological. Moreover, this study provides new insights for platforms to evaluate enterprise credit and for managers to improve credit behavior.

The topic of Lean Six Sigma (LSS) implementation in a supply chain context is an emerging research stream comprising of diverse objectives and complex processes thereby presenting opportunities for further exploration and organizational process improvement. Thus, this study proposes an integrated multi-criteria decision-making methodology to determine what can facilitate the successful implementation of LSS as an organizational change strategy in the manufacturing supply chain.

The proposed methodology based on Decision-Making Trial and Evaluation Laboratory and hierarchical Evaluation Based on Distance to Average Solution is employed to ascertain the relative importance and priorities of an identified framework of factors with the aid of opinions of managers in the Nigerian plastics industry.

The results show a high significance of institution-based factors (e.g. government regulations) and present relevant implications to the policymakers as well as the managers and practitioners of the plastics manufacturing industry.

This study indicates a possible pathway to accurately evaluate a framework of critical factors to integrate and institutionalize LSS in the manufacturing supply chain for organizational performance improvement.