Antonia Delistavrou, Hristo Katrandjiev, Hamdi Sadeh and Irene Tilikidou
The purpose of this paper is to examine the three types of ethical consumption (positive, negative and discursive) simultaneously in three different geographical areas, namely…
Abstract
Purpose
The purpose of this paper is to examine the three types of ethical consumption (positive, negative and discursive) simultaneously in three different geographical areas, namely, Hebron (PL), Sofia (BG) and Thessaloniki (GR).
Design/methodology/approach
Personal interviews were conducted in the three cities during autumn 2016 with the use of a structured questionnaire. Large enough samples were selected with the one-stage area sampling. The sampling unit was one adult person of all households in each randomly selected city block.
Findings
The consumers of all cities were not found frequently engaged in any ethical consumption type. Demographic analysis revealed extensive differences across each one of the behaviours in each one of the cities. Attitudinal and psychographic analyses indicated that consumers, who are less ethically disinterested and more generous, were found to be more frequently engaged in ethical purchase in all the three cities. Evidence was found that less ethically disinterested and more generous consumers are more likely to get engaged in boycotting calls, in Hebron and in Thessaloniki. Less ethically disinterested consumers were also found more active in discursive activities in Sofia and Thessaloniki.
Research limitations/implications
Certain amendments of the behavioural and attitudinal scales could be essential to ensure the same level of measurement accuracy in different geographical areas. Larger and more representative of the overall population samples are needed to facilitate the generalisation of the results. Examination of cultural and political perspectives might add to the understanding of consumers’ ethical consumption in different contexts.
Practical implications
Firms interested in adopting ethical strategies or consumer groups that would like to call a boycotting or a consumer activism campaign should address their communication strategies towards targets that are described by the results in regard to each geographical area.
Originality/value
This study added to the limited so far relevant knowledge about the simultaneous examination of the three types of the overall ethical consumption in three different cities; interesting differences and similarities were revealed.
Details
Keywords
This chapter examines several viable monetary regimes including the introduction of a Palestinian currency operating under a managed float, a Palestinian currency operating under…
Abstract
This chapter examines several viable monetary regimes including the introduction of a Palestinian currency operating under a managed float, a Palestinian currency operating under a currency board, a monetary union with Jordan, the status quo that permits the Jordanian dinar, Israeli shekel, and U.S. dollar as legal tender, and finally, dollarization coupled with the introduction of Palestinian coins. Each of these options is compared on the basis of whether or not it enhances macroeconomic stability, provides the benefits of seignorage, deters inflation, stimulates investment, and encourages fiscal and monetary discipline.