Haley Rosson and Penny Pennington Weeks
The use of film as a teaching methodology in an undergraduate personal leadership development course helped students apply strengths-based leadership concepts. The film Temple…
Abstract
The use of film as a teaching methodology in an undergraduate personal leadership development course helped students apply strengths-based leadership concepts. The film Temple Grandin was utilized to illustrate key concepts from Buckingham and Clifton’s (2001) text, Now, Discover Your Strengths. After completing the Gallup Clifton StrengthsFinder® assessment, students viewed the film Temple Grandin and identified Dr. Grandin’s perceived top five strengths in relation to scenes from the film. Several lessons were devoted to the exploration and development of students’ strengths. This practice paper describes the teaching methodologies employed and provides recommendations for leadership educators seeking to implement the use of film in their courses.
Lauren Lewis Cline, Haley Rosson, Penny Pennington Weeks and William G. Weeks
Panel discussions as a pedagogical tool allow students to engage with topics of leadership and deliver conceptual understanding in leadership education. Although undergraduate…
Abstract
Panel discussions as a pedagogical tool allow students to engage with topics of leadership and deliver conceptual understanding in leadership education. Although undergraduate leadership development students have reported a preference for the instructional method, the use of panel discussions as a teaching practice has not been prevalent among leadership educators. For this exploratory, non-experimental study, a retrospective pre- post test evaluation questionnaire was utilized to capture changes in student perceptions related to key topics following a Women in Agricultural Leadership panel discussion. Perceptions and awareness toward women agricultural leaders were shown to increase significantly after participation in the panel discussion, thereby generating further opportunities for positive and insightful discussion.
Ram Herstein and Moti Zvilling
The purpose of this study is to define the tasks of product managers from the perspective of professional brand managers and to point out the gaps between their short‐ and…
Abstract
Purpose
The purpose of this study is to define the tasks of product managers from the perspective of professional brand managers and to point out the gaps between their short‐ and long‐term tasks.
Design/methodology/approach
The paper conducted two studies: the first utilized a focus group in order to define the tasks of brand managers. In the second study, 58 brand managers were interviewed using in‐depth interviews in order to define the various factors of each of the nine branding aspects. In the second phase of the second study, the participants were asked to point out gaps between the brand managers' long‐ and short‐term perspectives.
Findings
The findings indicate that the daily pressure on brand managers comes from the distributors, who are the decisive factor in the threefold connection (manufacturer‐distributor‐consumer) due to their strong position in the market and the ongoing requirement to learn from and to satisfy them significantly more than the competition.
Practical implications
The implications of the study to the brand managers' approach is that they should nurture relationships with consumers, perform more frequent market segmentations in order to identify new needs, and consequently reduce the distributors' power.
Originality/value
The importance of this research is that it provides a new definition for brand managers' tasks and copes with the real gaps between the short‐term and the long‐term perspectives of brand management, and as such supplies substantial qualitative data for better decision making in accordance with the twenty‐first century challenges of the brand managers.
Details
Keywords
Ian Wilkinson, Louise C. Young, Denice Welch and Lawrence Welch
Export grouping schemes are a commonly used vehicle for promoting international competitiveness, but their success rate is patchy. A perennial problem is the value of continuing…
Abstract
Export grouping schemes are a commonly used vehicle for promoting international competitiveness, but their success rate is patchy. A perennial problem is the value of continuing the formal group structure itself. In this paper we examine the nature and role of export groups using the results from two in‐depth Australian case studies. The focus of analysis is on export groups as structuring devices rather than structures. They are viewed as action learning exercises in which knowledge and resource creating and self‐organizing processes are nurtured, these processes in turn shaping the evolution of interfirm relations and networks. Building on earlier work by Wilkinson and Young the dance metaphor is extended to depict and analyze export groups as dance parties. Dance themes are used to illustrate and dramatize issues arising in the design, development and evaluation of export grouping schemes and are related to the real experience of the two case studies examined.
Details
Keywords
Ahmed Moustafa Maree, Yasser Tawfik Halim and Hosny Ibrahim Hamdy
This research examines the impact of logo changes within rebranding strategies, with a focus on the recent logo transformation of Burger King. Redesigns of logos often reflect…
Abstract
Purpose
This research examines the impact of logo changes within rebranding strategies, with a focus on the recent logo transformation of Burger King. Redesigns of logos often reflect shifts in brand strategies and consumer preferences. This study aims to evaluate the effects of logo changes on brand loyalty with the mediating role of brand attitude.
Design/methodology/approach
This study investigates the influence of Burger King’s logo change on consumer behavior, specifically regarding brand loyalty. The research involves an analysis of the appropriateness and familiarity of the old and new Burger King logos, based on data collected from 468 Egyptian consumers. Statistical analysis is conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the impact of logo changes on consumer loyalty.
Findings
The findings indicate that a change in logo can positively affect brand loyalty, particularly when the new logo is perceived as both appropriate and familiar to consumers. Additionally, the study highlights the mediating role of brand attitude, suggesting that favorable brand perceptions enhance the relationship between logo changes and consumer loyalty.
Practical implications
The practical implications of this study highlight key strategies for brand managers involved in rebranding efforts and the associated risks of such processes. Ensuring logo appropriateness and maintaining elements of familiarity are crucial to fostering consumer acceptance and loyalty.
Originality/value
This study highlights the important role of logo change “logo appropriateness and familiarity,” offering a new perspective on how aligning logos with brand identity and retaining familiar elements can enhance consumer acceptance and loyalty with the presence of brand attitude as a mediator in this relationship.
Details
Keywords
The purpose of this practice note is to describe the use of the issue‐based information system (IBIS) notation to map dialogues that occur in project meetings.
Abstract
Purpose
The purpose of this practice note is to describe the use of the issue‐based information system (IBIS) notation to map dialogues that occur in project meetings.
Design/methodology/approach
A case study is used to illustrate how the technique works. A discussion highlighting the key features, benefits and limitations of the method is also presented along with a comparison of IBIS to other similar notations.
Findings
IBIS is seen to help groups focus on the issues at hand, bypassing or avoiding personal agendas, personality clashes and politics.
Practical implications
The technique can help improve the quality of communication in projects meetings. The case study highlights how the notation can assist project teams in developing a consensus on contentious issues in a structured yet flexible way.
Originality/value
IBIS has not been widely used in project management. This note illustrates its value in helping diverse stakeholders get to a shared understanding of the issues being discussed and a shared commitment to achieving them.
Details
Keywords
Chih-Hui Shieh, Yingzi Xu and I-Ling Ling
This paper aims to investigate how location-based advertising (LBA) elicits in-store purchase intention. To deepen the understanding of LBA’s effect on consumers’ purchase…
Abstract
Purpose
This paper aims to investigate how location-based advertising (LBA) elicits in-store purchase intention. To deepen the understanding of LBA’s effect on consumers’ purchase decision, the research examines the role of consumers’ time consciousness in click intention in pull or opt-out LBA approaches. The study also explores how consumers react to LBA with an asymmetric dominance decoy versus a compromise decoy message.
Design/methodology/approach
Two field experiments were conducted, and a total of 363 volunteers within 3 km of a shopping mall participated. The participants were asked to turn on their global positioning system and then informed that a convenience store was planning to launch a mobile coupon subscription service. Data collected were analysed using analysis of variance, regression analysis, bootstrapping and spotlight tests.
Findings
The results demonstrate that consumers had a higher intention to click pull LBA than to click opt-out push LBA. Consumers with high time-consciousness had greater click intentions for pull LBA than for opt-out push LBA. Consumers with low time-consciousness, however, showed no difference in click intention for either LBA approach. Further, click intention mediates the effect of LBA on in-store purchase intention, and the asymmetric dominance decoy message is a more powerful strategy for LBA to increase the likelihood of in-store purchase.
Originality/value
This research provides insight into location-based services marketing by revealing how time-consciousness and decoy promotional messages affect consumers’ reaction to LBA and in-store purchase intentions. The findings offer practical suggestions for retailers on how to reach and engage with consumers more effectively through the use of LBA.