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Article
Publication date: 12 April 2022

Peng Xue, Jie Zheng, Yue Xu, Haiyang Bao and Rui Zhang

This study aims to analyze the transmission characteristics of a long-period grating (LPG) fabricated on plastic optical fibers (POFs) and its refractive index (RI) sensing.

Abstract

Purpose

This study aims to analyze the transmission characteristics of a long-period grating (LPG) fabricated on plastic optical fibers (POFs) and its refractive index (RI) sensing.

Design/methodology/approach

The geometric optic method is used to analyze the factors affecting the transmission characteristics of an LPG on POFs. The RI sensing performances of unbent LPGs and U-bent LPGs fabricated on POFs with different diameters are evaluated experimentally.

Findings

This study shows that the transmission loss caused by LPG strongly depends on the structural parameters of LPG and the environmental RI. For the unbent LPG, the highest RI sensitivity of 1,015%/RI unit (RIU) was obtained in the RI range of 1.33–1.45. For the U-bent LPG without cladding, the highest RI sensitivities of 1,007 and 559%/RIU are obtained in the RI ranges of 1.33–1.40 and 1.40–1.45, respectively.

Originality/value

A geometric optic method is used to analyze the transmission characteristics for an LPG on POFs, and the RI sensing of the LPGs are studied experimentally. The results show the LPG has a good RI sensing performances and is with the features of low-cost, simple structure and easy fabrication.

Article
Publication date: 18 October 2019

Haiyang Huang and Jiaxun He

Synthesizing the unique Confucian cultural values and the common characteristics of emerging markets, the purpose of this paper is to examine how face drives consumers’ attitudes…

1403

Abstract

Purpose

Synthesizing the unique Confucian cultural values and the common characteristics of emerging markets, the purpose of this paper is to examine how face drives consumers’ attitudes toward global consumer culture positioning (GCCP) as well as the moderating roles of social aggrandizement and susceptibility to normative influence (SNI).

Design/methodology/approach

The authors adopt the total effect moderation model to test the hypotheses using data collected from China.

Findings

The results show that face positively affects consumers’ attitudes toward GCCP through enhancing their pursuit for global myth. In addition, social aggrandizement positively moderates the influence of face on pursuit for global myth. SNI positively moderates the influence of pursuit for global myth on attitudes toward GCCP.

Practical implications

The findings of this study highlight the need to utilize local powers to promote brands globally and provide guidelines for “Think Globally, Act Locally” in Confucian societies.

Originality/value

This study represents an important step in the global branding literature regarding the advancement of culturally driven attitudes toward GCCP by taking root in the Confucian culture.

Details

International Marketing Review, vol. 38 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 10 May 2019

Li Cui, Haiyang Jiang, Hepu Deng and Tao Zhang

The purpose of this paper is to investigate how the diffusion of food safety information through social media affects customers’ purchase intentions in China. This leads to the…

2144

Abstract

Purpose

The purpose of this paper is to investigate how the diffusion of food safety information through social media affects customers’ purchase intentions in China. This leads to the identification of the critical factors that impact the purchase intention of individual consumer through the diffusion of food safety information using social media in China.

Design/methodology/approach

A research model is proposed based on a comprehensive review of the related studies. Such a model is then tested and validated using structural equation modeling based on the survey of 199 individuals who have experience in purchasing food products online while having social media accounts.

Findings

The study reveals that friend recommendation and perceived risk directly affect consumers’ purchase intentions and opinion leader recommendation, quality of information, credibility of information and demand for information indirectly affect consumers’ purchase intentions through the diffusion of food safety information using social media in China.

Originality/value

This study is the first of this kind in China for exploring the critical factors that affect consumers’ purchase intentions through the diffusion of food safety information using social media. The findings of the study are significant for the government and food enterprises to make a full use of the advantages of social media to improve the communication of food safety information in ensuring the safety of the food supply in China.

Details

Data Technologies and Applications, vol. 53 no. 2
Type: Research Article
ISSN: 2514-9288

Keywords

Article
Publication date: 28 February 2023

Haiyang Hu, Yu Wang, Chenchen Lian and Peiyan Wang

In this paper, an attempt is made to obtain buckling loads, ultimate bearing capacity and other required structural characteristics of grid structure panels. The numerical method…

Abstract

Purpose

In this paper, an attempt is made to obtain buckling loads, ultimate bearing capacity and other required structural characteristics of grid structure panels. The numerical method for post-buckling behavior analysis of panels involving multiple invisible damages is also presented.

Design/methodology/approach

In this paper, two bidirectional stiffened composite panels are manufactured and tested. Multiple discrete invisible damages are introduced in different positions of the stringers, and the experimental and simulation investigation of buckling and post-buckling were carried out on the damaged stiffened panels.

Findings

The simulation load–displacement curves are compared with the experimental results, and it is found that the simulation model can well predict the occurrence of buckling and failure loads. The strain curve shows that the rate of strain change at the damaged site is greater than that at the undamaged site, which reflects that the debond is more likely occurred at the damaged site. The simulation verifies that the panel is usually crushed due to matrix compression and fiber–matrix shear.

Originality/value

In this paper, post-buckling tests and numerical simulations of bidirectional stiffened composite panels with impact damage were carried out. Two panels with four longitudinal stringers and two transverse stringers were manufactured and tested. The buckling and post-buckling characteristics of the grid structure are obtained, and the failure mechanism of the structure is explained. This is helpful for the design of wall panel structure.

Details

Multidiscipline Modeling in Materials and Structures, vol. 19 no. 3
Type: Research Article
ISSN: 1573-6105

Keywords

Article
Publication date: 7 August 2009

Said Elbanna

This paper aims to develop and test an integrative model of the relationship between affective conflict and firm performance considering the control effects of four contextual…

3121

Abstract

Purpose

This paper aims to develop and test an integrative model of the relationship between affective conflict and firm performance considering the control effects of four contextual variables, namely, decision motive, firm size, type of ownership and environmental hostility.

Design/methodology/approach

This paper focuses on empirical data gathered from the Egyptian manufacturing sector. The measures of this study enjoy a significant degree of reliability and validity.

Findings

The results suggest that affective conflict is a significant predictor of firm performance.

Research limitations/implications

The most serious limitation of the study is that data on the study variables are collected from one respondent in each firm. Another important limitation is that different kinds of conflict are not examined in order to explain the different roles which they can play in strategic decision making (SDM).

Originality/value

The paper contributes to knowledge in the area of SDM by developing a richer model of affective conflict in a region, i.e. Africa and the Arab world, where little research can be found.

Details

Management Research News, vol. 32 no. 9
Type: Research Article
ISSN: 0140-9174

Keywords

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