Hafiz Muhammad Usama Javed, Rana Muhammad Shahid Yaqub, Saqib Ali and Mohammed Ali Bait Ali Sulaiman
The purpose of this study is to test the relationship between mall relevance dimensions [(functional relevance (FNR), symbolic relevance (SYR), social relevance (SOR) and…
Abstract
Purpose
The purpose of this study is to test the relationship between mall relevance dimensions [(functional relevance (FNR), symbolic relevance (SYR), social relevance (SOR) and environmental relevance (ENR)] and shoppers' well-being (SWB), which in turn influences mall loyalty (ML). In addition, this study aims to investigate the moderating effect of social media celebrities (SMCs) on the association between SWB and ML.
Design/methodology/approach
A mall intercept survey was used to collect responses from mall shoppers. The authors received 426 valid responses from mall shoppers in Pakistan's three metropolitan cities (i.e. Karachi, Lahore and Islamabad). To test the hypotheses, partial least squares structural equation modelling (PLS-SEM) was used.
Findings
Findings reveal that FNR, SYR, ENR and SOR significantly and positively influence SWB. Similarly, SWB significantly affects ML. Moreover, SMCs moderate the positive relationship between SWB and ML.
Originality/value
This study is one of the pioneer studies examining mall relevance dimensions on SWB. In addition, this study contributes to the retailing literature by testing the moderation effect of SMCs on the relationship between SWB and ML. Likewise, this study provides insights for mall administration to focus on mall relevance in terms of FNR, SYR, ENR and SOR to enhance the current and prospects' SWB. Next, SMCs play a key role in enhancing SWB and ML.
Details
Keywords
Ahmad M.A. Zamil, Hafiz Muhammad Usama Javed and Saqib Ali
The purpose of this study is to determine the farmers’ behavioural intention (BI) to adopt Internet of things platforms (IoT-P) in the agriculture context by comparing two…
Abstract
Purpose
The purpose of this study is to determine the farmers’ behavioural intention (BI) to adopt Internet of things platforms (IoT-P) in the agriculture context by comparing two well-known theories: the united theory of acceptance and use of technology (UTAUT), and the decomposed theory of planned behaviour (DTPB) with the integration of innovation resistance theory (IRT).
Design/methodology/approach
Purposive sampling was used to get responses from 267 potential farmers to examine their IoT-P adoption intention in Pakistan. The PLS-SEM, PLS model evaluation criterion and PLS model selection criterion were considered to determine the significance of path co-efficient, explanatory power, predictive power and more parsimonious model.
Findings
The findings demonstrate that DTPB is the best model with the extension of functional barriers (FBs) and psychological barriers (PBs). It has more predictive relevance and explanatory power. The results show that farmers’ attitude (ATT), based on the evaluation of three attributes (i.e. perceived usefulness (PU), perceived ease of use (PEOU) and compatibility (COMP)), is the strong predictor of farmers’ BI to adopt IoT-P. In addition, self-efficacy (SEF) and facilitating conditions (FC) peer influence (PI) and superiors’ influence (SPI) are required for adoption of IoT-P devices. Finally, FB and PB significantly and negatively influence the farmers’ BI to adopt IoT-P.
Originality/value
This research is the first to consider the two technology adoption models with the integration of IRT for explaining farmers’ BI in the context of agriculture.
Details
Keywords
Saqib Ali, Manit Mishra and Hafiz Muhammad Usama Javed
The purpose of this study is to examine the association between mall personality, hedonic and utilitarian shopping value, and shoppers' well-being. The moderating effect of…
Abstract
Purpose
The purpose of this study is to examine the association between mall personality, hedonic and utilitarian shopping value, and shoppers' well-being. The moderating effect of compulsive shopping on the association between both hedonic and utilitarian shopping value, and shoppers' well-being is also investigated.
Design/methodology/approach
This study is quantitative in nature, and a purposive sampling technique is used. Data was collected through mall intercept survey. The authors collected 431 usable responses from respondents at two different malls in Lahore, Pakistan. PLS-SEM was employed to test the proposed hypotheses.
Findings
Results indicate that mall personality significantly and positively influences both hedonic and utilitarian shopping value and shoppers' well-being. Similarly, hedonic shopping value has a significant and positive impact on shoppers' well-being, while utilitarian shopping value has a non-significant relationship with shoppers' well-being. Moreover, while compulsive shopping behaviour moderates the positive relationship between hedonic shopping value and shoppers' well-being, it does not moderate the relationship between utilitarian shopping value and shoppers' well-being.
Originality/value
Despite the extant studies on brand and store personality on numerous retail outcomes, no study has examined the association between mall personality and shoppers' well-being. Another key contribution of this study is to examine moderation effect of compulsive shopping on the association between shopping value and shoppers' well-being. Additionally, this study enlightens mall administration to emphasise upon mall personality and hedonic shopping value so as to enhance shoppers' well-being, more so if its product assortment encourages compulsive shopping.