Ha-Won Jang, Hyo Sun Jung and Meehee Cho
Blockchains provide significant benefits for business operations due to its transparency, traceability and information sharing. However, application to the food and beverage (F&B…
Abstract
Purpose
Blockchains provide significant benefits for business operations due to its transparency, traceability and information sharing. However, application to the food and beverage (F&B) industry was scarce. The purpose of this study is to explore how to form F&B managers’ blockchain adoption by applying behavioral reasoning theory (BRT). Additionally, supply chain partnerships (SCPs) were tested for the potential moderating roles within BRT. This study’s findings expand existing knowledge by providing novel information for F&B management.
Design/methodology/approach
Data were collected from F&B managers by using an online survey method. A structural equation modeling and multi-group analysis were performed to test the hypothesized relationships.
Findings
Findings revealed that the positive effects of “reasons for” on “attitudes,” and “adoption intentions” while “reasons against” did not show such effects. Environmental benefits of blockchains were found to lead more positive attitudes while traditional barriers were the greatest constraints for adopting blockchains. This study supports the significant moderating roles of SCPs within the context of F&B blockchain adoption.
Originality/value
This study contributes to the technology literature in the foodservice context by applying BRT as a theoretical lens. The importance of developing SCPs for F&B blockchain adoption and exploitation is highlighted.
研究目的
区块链因其透明度、可追溯性和信息共享而为企业运营提供了重要的好处。然而, 将其应用于食品和饮料(F&B)行业却很少见。本研究探讨了如何通过应用行为推理理论(BRT)来形成 F&B 管理者的区块链采用。此外, 本研究还测试了供应链合作(SCPs)在BRT内的潜在调节作用。通过为F&B 管理提供新颖信息, 我们的研究结果扩展了现有知识领域。
研究方法
采用在线调查方法收集了来自 F&B 管理者的数据。进行了结构方程建模和多组分析, 以测试假设关系。
研究发现
研究结果显示, “支持的原因”对“态度”和“采用意向”有积极影响, 而“反对的原因”则没有显示出这种影响。区块链的环境优势被发现会导致更积极的态度, 而传统障碍是采用区块链的最大限制因素。本研究还证实了 SCP 在 F&B 区块链采用背景下的重要调节作用。
研究创新
本研究通过应用 BRT 作为理论视角, 为餐饮服务背景下的技术文献做出了贡献。强调了发展 F&B 区块链采用和利用的供应链合作的重要性。
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Ha-Won Jang, Joanne Jung-Eun Yoo and Meehee Cho
Blockchain technology has created possibilities for environmental supply chain sustainability and climate protection. However, because of its early development stage, users tend…
Abstract
Purpose
Blockchain technology has created possibilities for environmental supply chain sustainability and climate protection. However, because of its early development stage, users tend to resist the adoption of this new technology. The purpose of this study is to investigate the effects of resistance on blockchain adoption intentions in the context of the foodservice industry. This study further explores if public pressures and climate change awareness could possibly weaken the negative relationships between blockchain resistance and adoption intentions.
Design/methodology/approach
Data were collected from managers and full-time employees in the foodservice industry, using an online research panel survey. A structural equation model was developed and tested to examine the hypothesized relationships. Additionally, a multi-group analysis was performed to test the moderating roles of public pressures and climate change awareness.
Findings
The findings from this study confirmed that foodservice employees’ characteristics, including traditional barriers, and blockchain technology factors, like perceived risk, are both significant in forming resistance to blockchain. This study also demonstrated the significant roles of internal and external stakeholders in weakening the negative associations between blockchain resistance and adoption intentions.
Research limitations/implications
This study recommends that foodservice companies address how to reduce their employees’ negative perceptions about changes imposed by blockchain adoption. This study also suggests the joint consideration of the pressures from internal and external stakeholders to provide continued insights into developing environmental practices for the foodservice industry.
Originality/value
This study extends the theoretical underpinning of the innovation resistance theory by incorporating the stakeholder theory as a strong foundation for understanding how external pressures and internal awareness may influence foodservice employees’ responses to the implementation of blockchain technology to mitigate climate change.
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Tayfun Yörük, Nuray Akar and Neslihan Verda Özmen
The purpose of this study is to reveal the research trends in guest experiences of service robots in the hospitality industry.
Abstract
Purpose
The purpose of this study is to reveal the research trends in guest experiences of service robots in the hospitality industry.
Design/methodology/approach
In this study, a review was carried out on the Web of Science (WoS) database with the assistance of bibliometric analysis techniques. Cluster analysis was also employed for this to group important data to determine the relationships and to visualize the areas in which the studies are concentrated. The thematic content analysis method was used to reveal on which customer experiences and on which methods the focuses were.
Findings
On the subject of experiences of service robots, the greatest number of publications was in 2021. In terms of country, China has come to the fore in the distribution of publications. As a result of thematic content analysis, it was determined that the leading factor was the main dimension of emotional experience. In terms of sub-dimensions, social interactions attracted more attention. Most of the studies discussed were not based on any theory. Apart from these, the Technology Acceptance Model (TAM), the Service Quality Model (SERVQUAL) and Perceived Value Theory (PVT) were featured more prominently among other studies.
Research limitations/implications
In this study, only the WoS database was reviewed. In future studies, it would be possible to make contextual comparisons by scanning other databases. In addition to quantitative research designs, social dimensions may be examined in depth following qualitative research methods. Thus, various comparisons can be made on the subject with mixed-method research designs. Experimental research designs can also be applied to where customers have experienced human-robot interactions (HRIs).
Originality/value
In the hospitality industry, it is critical to uncover every dimension of guests' robot acceptance. This study, which presents the current situation on this basis, guides future projections for the development of guest experiences regarding service robots in the hospitality industry.
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Serhat Yüksel, Hasan Dinçer and Gülsüm Sena Uluer
With the increase in population, the energy needs of countries are also increasing. These countries have difficulties in meeting these increasing needs. Countries that cannot meet…
Abstract
With the increase in population, the energy needs of countries are also increasing. These countries have difficulties in meeting these increasing needs. Countries that cannot meet this need have to import energy from abroad. This situation adversely affects the current account balance of countries. Nuclear energy investments allow countries to obtain their own energy, although there are some criticisms. In this framework, while some countries in the world increase their nuclear energy investments, some countries do not have any nuclear power plants (NPP). There are 32 such countries where nuclear energy projects are running till date. Therefore, it is very important to determine the socio-economic variables of countries that have nuclear energy investments. In this context, a detailed literature analysis will be made first to determine socio-economic criteria. Then, the importance weights of these factors will be calculated using the Decision Making Trial and Evaluation Laboratory (DEMATEL) method. The profiles of the countries that make nuclear energy investments demonstrate that education level is the most essential socio-economic factor for the improvement of nuclear energy investments. Also, income inequality is another important variable in this regard. However, consumption behaviour and saving behaviour have the lowest weights.