Ruud Wetzels, Martin Wetzels, Jos G.A.M. Lemmink, Dhruv Grewal and Volker Kuppelwieser
In spite of offering clear benefits and increased availability, relatively few service research studies rely on eye-tracking. Therefore, this paper aims to assist service…
Abstract
Purpose
In spite of offering clear benefits and increased availability, relatively few service research studies rely on eye-tracking. Therefore, this paper aims to assist service researchers in harnessing the vast capabilities of eye-tracking technologies and methods for their own inquiries.
Design/methodology/approach
In addition to systematically reviewing extant research in the service domain and the wider marketing field with respect to the fundamentals and practices of eye-tracking, this paper presents a concise, empirical eye-tracking demonstration. These contributions suggest future outlooks for how to incorporate eye-tracking more effectively in service research.
Findings
The systematic literature review informs a comprehensive framework for integrating eye-tracking in service research that comprises research question focus regarding higher-order psychological constructs of interest, appropriate study settings, sample composition, optimal eye-tracking equipment and operationalization considerations.
Research limitations/implications
By establishing a common ground and recommended uses of eye-tracking for service research, this study equips service scholars with the knowledge they need regarding eye-tracking fundamentals, common practices and future outlooks. A simple, empirical example further demonstrates some options for unlocking the unique capabilities of eye-tracking in service research and uncovering the complexities inherent to service experiences and other core service concepts.
Originality/value
This paper compiles and contextualizes insights from existing eye-tracking research, which it uses to draw important lessons for deploying eye-tracking in service domains.
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Zaki Ahmed and H. Meißner
In order to evaluate the suitability of aluminium alloys for engineering applications in Arabian Gulf Water a joint corrosion research program between the University of Petroleum…
Abstract
In order to evaluate the suitability of aluminium alloys for engineering applications in Arabian Gulf Water a joint corrosion research program between the University of Petroleum & Minerals (UPM), Dhahran, Saudi Arabia and OFZS, Austria, was initiated in 1978. Considerable interest in aluminium and its alloys, particularly 5000 series, for marine applications has been shown in recent years. Aluminium alloys having low copper and zinc contents and alloys containing Mg have shown good application potentials in marine environments. Recent attempts to improve the corrosion resistance of AI‐Mg alloys by alloy modifications and optimising the corrosion resistance and mechanical properties have met with some success. Several records obtained from OTEC heat exchangers and Aluminium Association desalination plants show promising application potentials of aluminium and certain aluminium alloys. In view of the rapid growth of desalination technology in the Kingdom of Saudi Arabia a great demand has been placed on the understanding of the corrosion behaviour of important engineering materials in local environments, and the need for development of alternate materials. A field test rig was therefore built in co‐operation with CFZS, Austria and installed at the UPM (Dhahran, Saudi Arabia) beach in 1978 for long term corrosion testing. This paper describes the results of a joint test program on the corrosion of aluminium and selected aluminium alloys in Arabian Gulf Water obtained from test rig, and laboratory studies.
Judith Tröndle, Lisa Pfahl and Boris Traue
The role of caregivers and issues of parenting are controversial in research on disability. While appreciating the historical and political reasons to critique power relations in…
Abstract
The role of caregivers and issues of parenting are controversial in research on disability. While appreciating the historical and political reasons to critique power relations in care systems and care relations, we argue that it is important to consider parents' and other caregivers' positions. A reconsideration provides insights into pervasive effects of ableism defining not only the individual child but parents and other relatives as well. We draw from extensive research on couples parenting a child with disability in Germany (Tröndle, 2022a). This study seeks to understand how parents of a child with disability cannot avoid understanding themselves as “special parents.” Through analyzing shared life stories of couples and individual biographies, the study reconstructs how identities evolve differently depending on their work-sharing arrangements. Based on our findings, the couples experience difficulties in maintaining dual employment arrangements. They become “unable” to step outside of the logic of welfare and health provision and structures of the labor market. Couples begin to explain their situation and the discrimination they experience by reflecting themselves as “special parents.” Heteronormative and ableist expectations hinder them in articulating resistance and gaining agency as allies of their children, facilitating positions of complicity. We argue that the approach suggested by this study – namely including the ambiguous situation of caregivers in Disability Studies – can encourage other researchers to consider othering and ableism of and by caregivers.
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Nairana Radtke Caneppele, Fernando Antonio Ribeiro Serra, Luis Hernan Contreras Pinochet and Izabela Martina Ramos Ribeiro
The purpose of this study is to understand how neuroscientific tools are used and discussed in ongoing research on strategy in organizations.
Abstract
Purpose
The purpose of this study is to understand how neuroscientific tools are used and discussed in ongoing research on strategy in organizations.
Design/methodology/approach
The authors used a bibliometric study of bibliographic pairing to answer the research question. They collected data from the Web of Science and Scopus databases using the keywords “neuroscience*,” “neurostrategy*” and “neuroscientific*.”
Findings
This study presents a framework that relates fundamental aspects discussed in current research using neuroscientific tools: Neuroscience and its research tools in organizations; emotions and information processing; interdisciplinary application of neuroscientific tools; and moral and ethical influences in the leaders' decision-making process.
Research limitations/implications
The inclusion of neuroscientific tools in Strategic Management research is still under development. There are criticisms and challenges related to the limitations and potential to support future research.
Practical implications
Despite recognizing the potential of neuroscientific tools in the mind and brain relationship, this study suggests that at this stage, because of criticisms and challenges, they should be used as support and in addition to other traditional research techniques to assess constructs and mechanisms related to strategic decisions and choices in organizations.
Social implications
Neuroscientific methods in organizational studies can provide insights into individual reactions to ethical issues and raise challenging normative questions about the nature of moral responsibility, autonomy, intention and free will, offering multiple perspectives in the field of business ethics.
Originality/value
In addition to presenting the potential and challenges of using scientific tools in strategic management studies, this study helps create methodological paths for studies in strategic management.
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Christoph Dörrenbächer, Heinz Tüselmann, Heinz-Rudolf Meissner and Qi Cao
The purpose of this paper is to develop an analytical framework to categorize the quality of industrial relations in foreign affiliates. Using the case of foreign affiliates in…
Abstract
Purpose
The purpose of this paper is to develop an analytical framework to categorize the quality of industrial relations in foreign affiliates. Using the case of foreign affiliates in Germany, this paper further explores what factors shape the quality of industrial relations in foreign affiliates.
Design/methodology/approach
Given the scarcity of research on industrial relations in foreign affiliates, this paper is based on conceptual work as well as on a comparative case investigation of 21 foreign affiliates in Germany, involving informants from both labor and management.
Findings
Industrial relations in foreign affiliates in Germany can take four different qualities, based on the following: social partnership; conflict partnership; latently adversarial; and adversarial relations. While previous literature focused on country-of-origin effects, the authors’ case-based investigation further revealed that both affiliate effects and multinational corporation (MNC) effects have a strong impact on the quality of industrial relations in foreign affiliates in Germany.
Originality/value
This paper provides systematic evidence on the presumption that micro-organizational and MNC-specific factors are necessary to gain a deeper understanding of industrial relations in MNCs. Moreover, this paper contributes to the discussion on the quality of industrial relations in foreign affiliates in Germany, by placing results from both single-case studies and management surveys into perspective.
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Abstract
Purpose
As a common form of failure in industry, corrosion causes huge economic losses. At present, with the development of computational techniques, artificial intelligence (AI) is playing a more and more important role in the field of scientific research. This paper aims to review the application of AI in corrosion protection research.
Design/methodology/approach
In this paper, the role of AI in corrosion protection is systematically described in terms of anticorrosion materials and methods, corrosion image recognition and corrosion life prediction.
Findings
With efficient and in-depth data processing methods, AI can rapidly advance the research process in terms of anticorrosion materials and methods, corrosion image recognition and corrosion life prediction and save on costs.
Originality/value
This paper summarizes the application of AI in corrosion protection research and provides the basis for corrosion engineers to quickly and comprehensively understand the role of AI and improve production processes.
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Karolin Eva Kappler, Agnieszka Krzeminska and Eryk Noji
Nowadays there are many digital tools and mediatised ways for self-tracking for the sake of gaining self-knowledge through numbers. In his recent book ‘Resonance’, Hartmut Rosa…
Abstract
Nowadays there are many digital tools and mediatised ways for self-tracking for the sake of gaining self-knowledge through numbers. In his recent book ‘Resonance’, Hartmut Rosa suggests that artefacts can indeed resonate with people (Rosa, 2016, p. 381ff.) by affecting emotion, intrinsic interests and self-efficacy expectations. In contrast, Rosa characterises self-tracking as an attempt to measure the resource potential of individuals, confounding it with the good life itself (Rosa, 2016, p. 47). That is why we want to challenge Rosa’s concept of a good life and enhance the assertion of individual and social practices that can generate resonance.
With several case studies, we want to study empirically how people ‘resonate’ (or not) with and in self-tracking practices and to which degree Rosa’s hypothesis is verifiable or not. By empirically contrasting the quantifying practices and metric culture of self-tracking with the recently emerging sociological field of ‘world relationships’ and ‘resonance’, new insights on the embedding of the quantified with the qualified self will be gained.
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Generoso Branca, Vittoria Marino and Riccardo Resciniti
This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the…
Abstract
Purpose
This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the knowledge developed so far, identify the research gaps and propose a future research agenda.
Design/methodology/approach
A systematic literature review was performed on Scopus and Web of Science, resulting in a final pool of 31 articles.
Findings
Four main themes were identified, and a detailed research agenda is proposed based on the findings and following the theory, context, characteristics, methodology framework.
Research limitations/implications
The provision of formal inclusion and exclusion criteria may have resulted in additional potentially relevant articles not indexed in the data set under consideration.
Originality/value
The paper highlights how products are perceived in VR, the consumers’ responses, the peculiarities of VR compared to other conditions and VR as a product test environment. To the best of the authors’ knowledge, this paper seems to represent the first systemic review that focusses solely on how consumers assess products in VR. The results lead to a broad proposal of directions for future research that can expand knowledge on VR in marketing. Practical implications concern the use of VR to design product strategies and as a testing and prototyping environment.
Objetivo
Este artículo revisa la literatura existente sobre la evaluación de los consumidores de productos en Realidad Virtual, proporciona una visión precisa de este campo, sistematiza el conocimiento desarrollado hasta el momento, identifica las lagunas en la investigación y propone una agenda de investigación futura.
Metodología
Se realizó una revisión sistemática de la literatura en Scopus y Web of Science, que dio como resultado un conjunto final de 31 artículos.
Resultados
Se identificaron cuatro temas principales y se propone una agenda de investigación detallada basada en las conclusiones y siguiendo el marco Teoría, Contexto, Características, Metodología.
Limitaciones de la investigación
La provisión de criterios formales de inclusión y exclusión puede haber dado lugar a artículos adicionales potencialmente relevantes no indexados en el conjunto de datos considerado.
Originalidad
El artículo destaca cómo se perciben los productos en la Realidad Virtual, las respuestas de los consumidores, las peculiaridades de la Realidad Virtual en comparación con otras condiciones y la Realidad Virtual como entorno de prueba de productos. Esta parece representar la primera revisión sistémica que se centra exclusivamente en cómo los consumidores evalúan los productos en la Realidad Virtual. Los resultados conducen a una amplia propuesta de direcciones para futuras investigaciones que puedan ampliar los conocimientos sobre la Realidad Virtual en el marketing. Las implicaciones prácticas se refieren al uso de la Realidad Virtual para diseñar estrategias de producto y como entorno de prueba y creación de prototipos.
目的
本文回顾了现有的关于消费者对虚拟现实产品评价的文献, 提供了这个领域的准确概述, 系统化了迄今为止的知识, 确定了研究差距, 并提出了一个未来的研究议程。
设计/方法/途径
在Scopus和Web of Science上进行了系统的文献综述, 最终形成了31篇文章的资料库。
研究结果
确定了四个主要的主题, 并根据研究结果, 按照理论、背景、特征、方法框架提出了详细的研究议程。
研究局限性
提供正式的纳入和排除标准可能会导致更多潜在的相关文章没有被收录到所考虑的数据集中。
原创性
文章强调了产品在虚拟现实中是如何被感知的, 消费者的反应, 与其他条件相比虚拟现实的特殊性, 以及虚拟现实作为产品测试环境。这似乎代表了第一个只关注消费者如何在虚拟现实中评估产品的系统性评论。研究结果为未来的研究方向提出了一个广泛的建议, 可以扩展营销中的虚拟现实知识。实际意义在于使用虚拟现实技术来设计产品策略, 并作为测试和原型设计环境。
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Bhupinder Singh, Christian Kaunert, Komal Vig and Ritu Gautam
The retail industry is undergoing a transformative shift with the integration of augmented reality (AR) and virtual reality (VR) technologies. The contemporary retail landscape is…
Abstract
The retail industry is undergoing a transformative shift with the integration of augmented reality (AR) and virtual reality (VR) technologies. The contemporary retail landscape is witnessing a paradigm shift propelled by the assimilation of AR and VR technologies. The merging of AR and VR technology is bringing about an intense transition in the retail business, which is a constantly changing terrain. The retail industry is entering a new era of immersive and personalized shopping experiences because to this dynamic combination, which is changing the way consumers interact with items and places. With AR apps, customers can aim their smartphones to easily find things, get promotions in real time, and learn more about them. A virtual try-on experience that lets buyers see things in a virtual setting is made possible by AR. With realistic AR simulations, clients can try on items and arrange furnishings in their living room, making better educated purchases. The retailers are now able to provide much customized product suggestions because to AR. AR apps may make personalized product recommendations based on consumer preferences and purchase history, improving the entire shopping experience and raising customer happiness. This paper explores the many uses, difficulties and potential consequences of AR and VR in retail, emphasizing the significant transformations these technologies bring about for the sector. In-store navigation is being revolutionized by AR, which offers consumers an engaging and user-friendly navigational experience.
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Enrique Bigne, Aline Simonetti, Jaime Guixeres and Mariano Alcaniz
This research analyses the searching, interacting and purchasing behavior of shoppers seeking semidurable and fast-moving consumer goods in an immersive virtual reality (VR…
Abstract
Purpose
This research analyses the searching, interacting and purchasing behavior of shoppers seeking semidurable and fast-moving consumer goods in an immersive virtual reality (VR) store, showing how physical examinations and visual inspections relate to purchases.
Design/methodology/approach
Around 60 participants completed two forced-purchase tasks using a head-mounted display with visual and motor-tracking systems. A second study using a pictorial display of the products complemented the VR study.
Findings
The findings indicate differences in shopping behavior for the two product categories, with semidurable goods requiring greater inspection and deliberation than fast-moving consumer goods. In addition, visual inspection of the shelf and products was greater than a physical examination through virtual handling for both product categories. The paper also presents relationships between visual inspections and product interactions during the searching stage of purchase decisions.
Originality/value
The research consists of two types of implicit measures in this study: eye-tracking and hand-product interactions. This study reveals the suitability of implicit measures for evaluating consumer behavior in VR stores.