The purpose of this paper is to explore the relationship between green supply chain integration (GSCI) and green innovation and to analyze the moderating effects of environmental…
Abstract
Purpose
The purpose of this paper is to explore the relationship between green supply chain integration (GSCI) and green innovation and to analyze the moderating effects of environmental uncertainty.
Design/methodology/approach
A multi‐dimensional approach was employed to develop a comprehensive theoretical framework which encompasses various aspects of GSCI, green innovation and environmental uncertainty. To identify the effects of GSCI and environmental uncertainty on green innovation, hierarchical moderated regression analysis was applied using questionnaire data from 211 Taiwanese, information technology (IT) manufacturers.
Findings
Supplier, customer and internal integration enhance both green product and process innovations. Demand uncertainty positively moderates each GSCI‐green innovation link. However, the moderating effect of technological uncertainty is insignificant.
Research limitations/implications
This study conducted a cross‐sectional investigation of the Taiwanese IT industry. Therefore, it lacks the advantages of a longitudinal case study and its findings cannot be generalized to other industries.
Practical implications
This study argues that, to improve green innovation performance, managers should endeavor to integrate resources and capabilities within their organizations, suppliers and customers. It also suggests that managers should constantly follow demand trends in the market and maintain tight technological networks among supply chain partners.
Originality/value
This study provides new insights into green supply chain management (GSCM) knowledge: theoretically creating GSCI‐green innovation links with the natural‐resource‐based view, and empirically demonstrating that effective green innovation requires multi‐dimensional GSCI. Furthermore, it develops a valid and reliable scale of environmental uncertainty for future research in GSCM, and presents the characteristics of implementing GSCI in Taiwan's IT industry.
Details
Keywords
Siti Aisjah and Sri Palupi Prabandari
Small and medium enterprises (SMEs) are expected to be more creative and innovative to survive in the business competition and to make their businesses environmentally friendly…
Abstract
Small and medium enterprises (SMEs) are expected to be more creative and innovative to survive in the business competition and to make their businesses environmentally friendly, to develop global supply chain strategies, and to make innovations in products and business processes to become indispensable. This study discusses the effect of green supply chain integration (GSCI) and environmental uncertainty on performance through the moderation of green innovation. Structural equation modeling and maximum likelihood estimation were used to analyze a sample of 130 SMEs in East Java, Indonesia. The result shows that GSCI and environmental uncertainty significantly affect performance, and green innovation significantly moderates the effect. This research found that SME’s performance is influenced by GSCI concept and green innovation application as well as SME’s understanding about recent and future environmental uncertainties; this fits the market demand.