Search results

Climate change negatively affects agricultural crop production in the dry zone region of Myanmar. This paper aims to examine climate change adaptation strategies of farmers in the dry zone region. Farmers’ choice for adaptation strategies is influenced by many factors such as the practical availability and by socioeconomic conditions of the farmers. They are moreover influenced by the perception about climate change and by the specific problems prevailing in the farming systems.

This research is carried out in Magwe district in the dry zone region of Myanmar using a random selection of 212 farmers from three Townships (Magwe, Yenanchaung and Chauk). A multinomial logistic regression (MLR) was applied to assess the factors affecting the choice by farmers for adaptation strategies.

The study found that in the past, farmers used to apply locally available indigenous climate change adaptation strategies. However, recently, most farmers seem to have shifted to introduced adaptation strategies. The most popular adaptation strategy is to adjust the planting dates and sowing method (56.1 per cent). Furthermore, farmers identified a number of barriers that limit the adoption of adaptation methods. Risk is found to be an important driver of crop diversification. Finally, the MLR model showed that information from radio, access to seeds and extension services affect the choice of adaptation strategies.

The study shows that adoption of locally available indigenous climate change adaptation methods is gradually decreasing, and there is a shift to introduced adaptation strategies. The study can assist public and private organizations to obtain insight in the determinants of climate change adaptation in the dry zone region of Myanmar.

A lot of literature is available that discusses personal determinants of organic food consumption. However different models and determinants are used in the literature. This paper aims to provide an overview, within a framework linking Schwartz' values theory and the theory of planned behaviour (TPB). Also it seeks to focus on the importance of affective attitude, emotions, personal norm, involvement and uncertainty related to organic food consumption.

The paper is based on secondary data sources, namely the literature concerning personal determinants of organic food consumption.

Both the values theory and the theory of planned behaviour have been referred to as relevant theories for better understanding consumers' choice for organic food. Organic food consumption decisions can be explained by relating attributes of organic food with more abstract values such as “security”, “hedonism”, “universalism”, “benevolence”, “stimulation”, “self‐direction” and “conformity”. Appealing to these values can positively influence attitudes towards organic food consumption. Besides attitude, subjective and personal norm and (perceived) behavioural control influence consumption of organic food.

More research related to the role of uncertainty (reduction) during the process of buying organic food is recommended.

Relatively little research has examined the affective component of attitude and emotions in relation to organic food consumption, while these may play an important role as drivers of involvement and thus help to jolt food purchasers out of their routine of buying conventional food and set a first step to adopt organic food.

To the authors' knowledge, this is the first paper providing a comprehensive overview and linking the literature on organic food consumption to the values theory and the theory of planned behaviour, including the role of personal norm and focusing on emotions. The proposed integration of mental processing in an organic food consumption model leads to interesting hypotheses and recommendations for policy makers, researchers and stakeholders involved in the organic food market.

The organic product market can be considered as an emerging market. Since the 1990s it has experienced rapid growth, and supermarket chains have become the sales channel with the largest market share and are the main driver for further growth. However, different supermarket retail groups have very different strategies concerning the marketing of organic products. The purpose of this paper is to gain insight into the different strategies of retailers who are active in the organic product market and to explain the drivers which may underlie them.

The strategies of the three most important Belgian retailers that market organic products, and in particular organic beef, are analyzed. Data were collected through interviews with the retailers' staff and through observations in retail outlets. Also, GfK‐household panel data which recorded all purchases of 3,000 Belgian households and a postal survey with 529 respondents were used as data sources.

The different strategies used by retailers to market organic foods are associated with the overall characteristics and marketing strategies of the retail groups. Some retail groups have clear “first mover” advantages from engaging in the organic product line, while for others an adaptive strategy is more appropriate.

The insights from this paper will help the understanding and facilitate the development of future strategies for organic and other high‐value or premium products, which will be of interest to researchers and stakeholders who are active in these markets.

The retail sector is not a single homogeneous block, but instead consists of retailers who pursue quite different strategies. This concept may have major implications for the future development of high‐value markets.

Existing relevant theories were applied to the adoption of the organic product line, a segment in the portfolio of retailers that is becoming more important. The empirical material collected sheds new light on the drivers behind retail strategies.

This paper aims to perform a meta‐analysis of the literature comparing the environmental impacts of organic and conventional farming and linking these to differences in management practises. The studied environmental impacts are related to land use efficiency, organic matter content in the soil, nitrate and phosphate leaching to the water system, greenhouse gas emissions and biodiversity.

The theoretic framework uses the driver‐state‐response framework and literature data were analysed using meta‐analysis methodology. Meta‐analysis is the statistical analysis of multiple study results. Data were obtained by screening peer reviewed literature.

From the paper's meta‐analysis it can conclude that soils in organic farming systems have on average a higher content of organic matter. It can also conclude that organic farming contributes positively to agro‐biodiversity (breeds used by the farmers) and natural biodiversity (wild life). Concerning the impact of the organic farming system on nitrate and phosphorous leaching and greenhouse gas emissions the result of the analysis is not that straightforward. When expressed per production area organic farming scores better than conventional farming for these items. However, given the lower land use efficiency of organic farming in developed countries, this positive effect expressed per unit product is less pronounced or not present at all.

Given the recent growth of organic farming and the general perception that organic farming is more environment friendly than its conventional counterpart, it is interesting to explore whether it meets the alleged benefits. By combining several studies in one analysis, the technique of meta‐analysis is powerful and may allow the generation of more nuanced findings and the generalisation of those findings.

The purpose of this paper is to exemplify, by means of a Belgian case study, the transition of multiple certification schemes currently employed in the food sector towards a single retail driven higher end spot market.

Data were obtained by means of focus group sessions, a survey, in depth interviews and a literature review. The theoretical framework builds upon institutional economics, the competitive forces as identified by Porter, and the theory of system innovations. The article illustrates the current institutional setting of certification, the drive towards a premium spot market and the consequences for the participants in the schemes.

This paper illustrates that a shift towards a premium spot market is indeed apparent. The paper furthermore argues that the dynamics of certification schemes are characterized by processes of contraction (mergers) followed by relaxation (diversification). The paper concludes that the retail sector is the primary beneficiary of the shift towards a single premium spot market. For the remainder of the food chain members, it is less clear whether the overall effect is positive.

The question of multiple certification schemes merging into a single retail driven scheme is approached from different stakeholders' point of views. Furthermore, the different factors steering this transition are elucidated and empirically confirmed. Both elements make this paper a valuable contribution to the existing literature on certification and coordination mechanisms in the food chain.

This paper aims to explore consumer preference for fresh vegetables labelled as organic in combination with health and environment related quality traits. The study decomposes organic farming into its main quality aspects and measures consumers' preference structure for organic, in general, and for specific organic quality traits in particular.

By means of stated choice preference modelling, the following hypotheses are tested: consumers prefer health over environment related quality traits; the organic label plays a significant role in consumers' choice for organic products; organic farming is perceived as healthier and more environmentally friendly than conventional farming; purchase intention is mainly driven by health related quality traits; both health and environmental concerns influence purchase frequency, though to a different extent. The choice experiment was completed by 527 participants, with four repetitions per participant.

The health‐related traits score better than environmental traits in shaping consumer preference for organic vegetables. Consumers prefer organic products over B‐branded products, but not over A‐branded products, which suggests that consumers classify organic products among other quality niche products. However, they attribute a better score to the health and environment related quality traits of organic products, indicating a difference in quality cues between organic products and quality products in general. Price becomes less important, whereas presence of an organic label becomes more important with increasing buying intensity of organic vegetables. Undesirable traits, such as pesticide residue levels trigger a stronger response than desirable traits, such as environmental or health benefits.

The measurement of the role of health and environment quality traits in consumers' decision to buy organic or not is of relevance given the current debate on the factual differences between organic and conventional vegetables. Furthermore, the use of the stated choice preference to test the hypotheses is original and relevant.

This paper compares consumer motivation for buying “Integrated production” certified and labelled apples through either farm shops or supermarkets. The research methodology builds on means‐end‐chain (MEC) theory, with data collected through personal laddering interviews in Belgium. Hierarchical value maps, which visualise motivational structures of supermarket and farm shop purchase of quality labelled apples, are presented. Apple buyers at both outlet types pursue similar values, with health being paramount, but realise those values through largely different MECs. The findings reveal interactions between market channel characteristics and product attributes. Also, the study shows how outlet choice influences the perception and the motivation structure of the respondents for fresh apples. From the findings, implications pertaining to advertising are set forth through the application of the “Means‐end conceptualisation of the components of advertising strategy” or MECCAS model.

Although the organic market has expanded in recent years, it remains small. Some researchers argue that consumers' lack of knowledge concerning organic food is an important factor slowing down growth. This paper aims to focus on the factors influencing objective and subjective knowledge with regard to organic food production and the relationship between both types of knowledge and consumer attitudes and motivations towards organic food and its consumption.

A literature review is presented, relating to the impact of knowledge on behaviour in general and, more specifically, on organic food consumption. Several hypotheses are formulated concerning the relationship between objective and subjective knowledge, attitudes and organic food consumption and these are tested on organic vegetable consumption in Flanders (Belgium). Multiple regression models, a probit model and an analysis of variance are applied to a sample of 529 completed questionnaires (response rate=44 per cent). The respondents were selected in January 2007 using a convenience sampling technique. Socio‐demographic variables are used to check representativeness.

In the sample, the level of objective knowledge regarding organic vegetables is high. Attitudes towards the consumption of organic vegetables are generally positive. The strongest motivations for consuming organic vegetables are that they are produced without synthetic pesticides, are better for the environment, healthier, of higher quality and taste better. The strongest perceived barriers are overly high prices and lack of availability. Objective and subjective knowledge with regard to organic food production show a positive correlation. Higher levels of objective and subjective knowledge concerning organic food are positively related to a more positive attitude towards organic food, greater experience of it and a more frequent use of information. Membership of an “ecological organisation” (VELT) is also related to higher levels of knowledge. Some variables have a significant positive relationship with subjective knowledge, but not with objective knowledge. Attitude is significantly and positively influenced by subjective knowledge, VELT‐membership, norm, motivations and female gender. Perceived barriers have a significant negative influence on attitude. The likelihood of consuming organic vegetables is significantly and positively influenced by VELT‐membership, subjective knowledge, attitude, motivations and the presence of children in the household. Whilst objective knowledge, norm and female gender have a significantly positive influence on attitude towards organic vegetables, they have no significant influence on the likelihood of actually consuming organic vegetables.

Whilst several researchers argue that knowledge may be a very important factor in increasing organic food consumption, few have studied the mechanisms behind it. To the authors' knowledge this is the first paper describing the impact of knowledge on organic food consumption in such detail. By assessing the impact of knowledge, as well as other factors, on organic food consumption, greater insight is gained with regard to organic food consumption behaviour.

There are many farmers in rural Ethiopia, who do not join cooperative societies, despite the different technical and financial supports from the government. This study thus aims to investigate the main factors that inspire rural people to join into the cooperatives.

The study collected relevant primary data from 400 sample households using a special household survey designed for this study. The study also reviewed different secondary materials. The collected data were analyzed using the two-sample t-test principle and cooperative participation probit model.

The finding of the binary choice model illustrates that information access, special skill, membership in rural association, frequency of attending a public meeting/workshop, household head education, credit access, training access, number of family members in school, distance to main market, availability of infrastructures, farmland ownership and farmland sizes are the major explanatory variables that have statistically significant (p-value <0.05) influence on the rural people joining in the cooperative societies in the study areas.

This study was based on a cross-sectional survey. As a result, the finding may be subjected to some limitations though the study made all possible efforts to minimize the limitations.

Many studies found that cooperatives are a basis for food security. Accordingly, the government can increase a number of cooperative societies in the region by giving more focus to knowledge- and awareness-based instruments like education, information center, rural associations, communication services and roads. These campaigns can attract more people to join the cooperatives and then get the different economic and social advantages from the cooperatives in order to ensure household food security.

Some studies found that state, leadership, success history of the cooperative and autonomous status are the most important factors that determine not only the expansion of cooperatives in terms of a number of and types but also for the success of the cooperatives. This study, however, found the importance of information- and knowledge-based mechanisms as a basis to attract more people so that increase in a number of and types of the cooperative societies. Thus, the result of the study is significant for policy makers, social science students, researchers and cooperative societies.