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Reports the first results of a study on how increased awareness of food safety can influence consumer behaviour regarding specific products. Looks into consumer attitudes towards organic apples by means of a survey conducted among customers of large retail outlets located in Emilia‐Romagna (Italy). Analyses consumer attitudes toward organic food, studying the price/quantity/quality relationship for this type of product. Consumers were directly interviewed at retail outlets, A questionnaire consisting of the following four sections was used: fruit consumption; pesticide abatement; organic fruit and organic apple demand; and demographic profile of respondent. Presents the results of the preliminary test phase of the survey. The pre‐test results are quite encouraging and enable us to start the final investigation round. The survey will continue in three rounds over a 12‐month period, trying in this way to override the relatively high seasonality of apple consumption.

The study seeks to investigate individual preference for early or late retirement. The aim is to determine the impact that variables at personal, work and organizational, and retirement‐related levels exert on such preference.

A questionnaire was submitted to 275 Italian workers, aged from 45 to 63. The “preferred” and “expected” retirement ages were measured, and a preference for retiring before or after the expected age was computed. The questionnaire included personal (e.g. age, income), work and organizational (e.g. work importance, job demands and control), and retirement‐related variables (level of information on pensions and attitudes to retirement). Hierarchical multiple regressions analyses were conducted to test the impact of such variables on the preference for early or late retirement.

The results show a significant preference for retiring on average three years before the expected age. The preference for postponing retirement is related to chronological age and perception of income adequacy, but also to work variables (work importance, firm policies supporting aged employees) and attitudes to retirement.

Political and organizational strategies concerning old employees should take into account the widespread preference for early retirement. It is, however, possible to encourage late retirement by developing interventions aiming to meliorate working conditions, organizational perceptions and retirement attitudes.

The difference between preferred and expected retirement age may be useful to identify employees preferring late retirement. It is also suggested that certain psychosocial factors are related to such preference. This knowledge is relevant for European policies encouraging employees to stay longer in the workforce.

The purpose of this paper is to overcome the limitations of sensory substitution methods (SSDs) to represent high-level or conceptual information involved in vision, which are mainly produced by the biological sensory mismatch between sight and substituting senses. Thus, provide the visually impaired with a more practical and functional SSD.

Unlike any other approach, the SSD extends beyond a sensing prototype, by integrating computer vision methods to produce reliable knowledge about the physical world (at the lowest cost to the user). Importantly though, the authors do not abandon the typical encoding of low-level features into sound. The paper simply argues that any visual perception can be achieved through hearing needs to be reinforced or enhanced by techniques that lie beyond mere visual-to-audio mapping (e.g. computer vision, image processing).

Experiments reported in this paper reveal that the See ColOr is learnable and functional, and provides easy interaction. In moderate time, participants were enabled to grasp visual information of the world out of which they could derive: spatial awareness, ability to find someone, location of daily objects and skill to walk safely avoiding obstacles. The encouraging results open a door toward autonomous mobility of the blind.

The paper uses the “extended” approach to introduce and justify that the system is brand new, as well as the experimental studies on computer-vision extension of SSDs that are presented. Also, this is the first paper reporting on a terminated, integrated and functional system.

The purpose of this study is to review scholarly research on elderly consumers’ information processing and suggest implications for services marketing.

The review encompasses a five-decade period (1970–2018) of academic research and presents relevant literature in four main areas related to information processing: sensation, attention, interpretation and memory.

The study illustrates how each of the aforementioned phases of the information processing activity may affect how elderly individuals buy and consume products and services, emphasizing the need for a better comprehension of the elderly to develop effectual marketing strategies.

The study provides readers with detailed state-of-the-art knowledge about older consumers’ information processing, offering a comprehensive review of academic research that companies can use to improve the effectiveness of their marketing efforts that target the elderly market.

AFTER spending the necessary time in Italy required for the field research for my doctoral dissertation on library education in Italy, I realized how little is known today about Italian librarians and their contributions to the development of Italian librarianship. As a gesture in view of this state of affairs I would like to present brief sketches of two of Italy's eminent librarians: Guido Biagi and Giuseppe Fumagalli, each of whom was ahead of his time in Italy in promoting the liberal use of libraries by the general public.

The aim of this chapter is to consider the importance of the Chicago School in urban sociology today, both theoretically and methodologically. I will start by showing some indicators and reflections on its importance in American urban sociology. I will then focus on how this heritage has been used and adapted in Italy. In particular, I will present some theoretical and empirical studies implemented in the Bologna metropolitan area by a group of sociologists who, in the Italian context are probably using the Chicago School tools to study urban change and urban problems most explicitly. My contribution is based on bibliographic research carried out both in Italy and in the United States, as well as on some interviews conducted with American urban sociologists. The main findings show the persistent importance of several key elements of the Chicago School, both in Italy and in the United States: the general theoretical approach (space and place affect people), some specific concepts (community, neighborhood, and natural area), and methodology (combination of qualitative and quantitative tools).

This paper aims to contribute to the literature on place marketing by focusing on the concept of strategic needs, i.e. the set of strategic priorities that a place could achieve in a medium- to long-term horizon to improve its development.

The research examines the strategic needs of four local territorial systems (LTSs), i.e. clusters of municipalities that share social, economic and spatial similarities, located in a southern Italian province, through an analysis of their competitive positioning over three temporal instants.

For each LTS, the analysis identified a number of development goals that local policymakers could pursue and the strategies most suitable to achieve the said goals.

This paper proposes a new methodological approach to set the development goals of local areas based on the simultaneous assessment of their attractiveness and competitive capacity.

The purpose of this paper is to explore the significance of bounded rationality for innovation research. It does so by expounding the structure and the assumptions of an agent-based model where boundedly rational actors engage in knowledge development and imitation. It is a conceptual paper that illustrates the model but does not present its results.

This model explores the consequences of common theoretical hypotheses and empirical stylized facts regarding innovation, knowledge development and knowledge management by geographically clustered rival firms. This model artificially generates innovations, unknown and unexpected to the artificial decision-makers. As the set of possibilities is not known a priori to the agents, they cannot apply utility maximization. Bounded rationality enters this model both as behavioural rules of thumb and as cognitive constraints on their application.

This paper illustrates a model.

This paper links innovation studies to the concept of bounded rationality. It shows what problems must be faced and what issues must be addressed by an agent-based model on this subject.

This paper aims to examine a two-way interaction between social influencers’ number of followers (micro vs meso) and argument quality (weak vs strong) on consumers’ self-reported and brain responses to advertising posts on Instagram. Further, drawing upon source credibility theory and contemporary theories of persuasion, the Instagram users’ perceptions of the influencer’s credibility are predicted to mediate the hypothesized effects.

Through an online (N = 192) and a lab study (N = 112), the authors examined Instagram users’ responses to an advertising post from Instagram influencers in terms of perceived source credibility and electronic word-of-mouth intention, using validated multi-item scales from existing literatures and electroencephalogram (EEG) measures. The hypotheses were tested with a 2 (type of influencer: micro vs meso) × 2 (argument quality: weak vs strong) between-subject design using mediated moderated linear regression analysis.

The results highlight that meso-influencers are perceived as a credible source of information only when their product-related post provides strong argument quality. Moreover, this process involves an increase in users’ cognitive work (measured with EEG), with possible implications on marketing communication strategies and online message design.

The limitations of the work can serve as ideas for future research. First, this study did not account for the influencer’s relevance and resonance. Second, the authors studied consumer responses to online communication produced by Instagram influencers within a single product category. Another important product type distinction that requires further attention is between hedonic and utilitarian products. Finally, the two studies only used positive review content. Further research should study how consumers evaluate the source credibility of a micro- vs meso-influencer when they are exposed to negative reviews containing weak vs strong arguments.

The results suggest that marketers should carefully consider Instagram influencers based on the trade-offs between credibility and reach. Specifically, micro-influencers are perceived as more credible sources of information than meso-influencers, which means that they have greater potential to affect Instagram users’ behavior. Moreover, the results suggest that meso-influencers should leverage argument quality to enhance their credibility and draw greater positive outcomes for the products and brands they endorse.

To the best of the authors’ knowledge, this study is the first to investigate how the interaction between the type of social media influencer and the argument quality affects consumers’ self-reported and brain responses to advertising posts on Instagram. Moreover, using neuroscience, this study aims to shed light on the neurophysiological processes that drive consumer responses to product-related communication posted by different influencer types.