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Article
Publication date: 31 August 2010

Gudrun Baldvinsdottir, John Burns, Hanne Nørreklit and Robert Scapens

The purpose of this paper is to explore the relationship between management accounting software and the management accountant, as (re)produced in adverts appearing in professional…

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Abstract

Purpose

The purpose of this paper is to explore the relationship between management accounting software and the management accountant, as (re)produced in adverts appearing in professional management accounting journals. The paper analyses how such adverts have shaped the management accountant and the social practice of management accounting; in particular, whether these adverts are producing an image of management accountants who are in control of their management accounting system or who are controlled by it. The paper also discusses whether these adverts reflect changes in broader social practices.

Design/methodology/approach

The paper analyses two software adverts that were published in Chartered Institute of Management Accountants' professional journal. It uses discourse analysis to understand both the image of management accountants and the nature of the management accounting software portrayed in these adverts, as well as to explore the relationship between management accountants and their control systems.

Findings

It is concluded that the software adverts project an image of management accountants who are effectively handing over control to their systems, and who are encouraged to place substantial trust in the software. The paper relates these changes to trends in contemporary social practices, and reflects in the light of recent events in the financial markets and global economy more generally.

Originality/value

This paper contributes by adding more insight to the diffusion of the images of the accountant as a more action oriented and hedonistic person (while the software system “does the work”), as well as considering the broader implications of such diffusion in the context of the recent financial crisis.

Details

Qualitative Research in Accounting & Management, vol. 7 no. 3
Type: Research Article
ISSN: 1176-6093

Keywords

Article
Publication date: 1 May 2006

Gudrun Baldvinsdottir and Inga‐Lill Johansson

To illustrate and discuss how different types of responsibility values are mobilised in a Swedish international company.

924

Abstract

Purpose

To illustrate and discuss how different types of responsibility values are mobilised in a Swedish international company.

Design/methodology/approach

The paper is informed by a constructivist pragmatism framework. The part of the study related to the case site was inspired by an ethnographic research approach and involved intensive face‐to‐face observations over a period of two years. Data was collected at four main levels: external and internal documents, observation of project meetings, interviews with project members, and informal talks with organisation members.

Findings

Possible conflicts of interest between human and business perspectives are exposed. Awareness of these interest‐conflicts, however, facilitates a potential bridging of the two perspectives. Our findings suggest possible explanations as to why management control (MC) models work in practice. Although values pertaining to shareholder maximisation are given prominence in external communication, the internal MC model also emphasises the values considered necessary and desirable by professionals, such as confidence, commitment and respect. The study reveals that the way values are handled affects the responsibility taken by employees in everyday situations. By using the constructivist pragmatism framework, it becomes clear that values cause people to act, and not MC systems.

Originality/value

Although many studies have described the shortcoming of MC models, few studies platform from the concept of responsibility. In this paper it is shown how accounting communicates values underpinning responsibility, and contributes towards explaining why certain types of MC models can be more successful than others.

Details

Qualitative Research in Accounting & Management, vol. 3 no. 2
Type: Research Article
ISSN: 1176-6093

Keywords

Article
Publication date: 22 November 2011

Gudrun Baldvinsdottir, Andreas Hagberg, Inga‐Lill Johansson, Kristina Jonäll and Jan Marton

The purpose of this paper is to provide a structured overview of literature in the nexus of trust and accounting. This can serve as a basis for future research, and thus provide a…

4371

Abstract

Purpose

The purpose of this paper is to provide a structured overview of literature in the nexus of trust and accounting. This can serve as a basis for future research, and thus provide a framework for asking more precise and focused research questions.

Design/methodology/approach

All papers published in prominent accounting journals during a 15‐year period were examined. Papers pertaining to the field of trust and accounting were categorized and analyzed in more detail, and qualitatively classified in accordance with selected dimensions. The review focused on papers explicitly exploring the link between accounting and trust.

Findings

A large proportion of the papers is in the field of management accounting (MAN). The majority of published papers in the field are based on sociological theory, but there are some economics‐based papers. Sociologically based analysis seems to provide more structure, but is also less paradigmatic in nature than economic theory. Only a small number of papers have an explicit definition of the concept of trust. The authors' conclusion is that the state of research has been developing to become more paradigmatic in recent years.

Originality/value

This is the only literature review that provides a comprehensive overview of research on trust and accounting. Thus, it is an aid to future research in the area.

Details

Qualitative Research in Accounting & Management, vol. 8 no. 4
Type: Research Article
ISSN: 1176-6093

Keywords

Article
Publication date: 31 July 2009

Gudrun Baldvinsdottir, John Burns, Hanne Nørreklit and Robert W. Scapens

The aim of this paper is to investigate the extent to which a profound change in the image of accountants can be seen in the discourse used in accounting software adverts that…

16554

Abstract

Purpose

The aim of this paper is to investigate the extent to which a profound change in the image of accountants can be seen in the discourse used in accounting software adverts that have appeared in the professional publications of the Chartered Institute of Management Accountants over the last four decades.

Design/methodology/approach

Methodologically, the paper draws from Barthes' work on the rhetoric of images and Giddens' work on modernity. By looking at accounting software adverts, an attempt is made to investigate the image of the accountant produced by the discourse of the adverts, and whether the image produced reflects a wide social change in society.

Findings

It was found that in the 1970s and the 1980s the accountant was constructed as a responsible and rational person. In the 1990s, the accountant was presented as an instructed action man. However, in a recent advert the accountant appeared as a more hedonistic person. Overall, the changes observed reflect changes in wider social practice from modernity, through high modernity, to hyper‐modernity.

Research limitations/implications

The image of the accountants has implications for the development of the accounting profession. In particular, the move towards hyper‐modernity, where empathy towards others and the virtues of self‐discipline and fairness are not at stake, has implications for the trustworthiness of the accounting profession.

Originality/value

Although there has been some research into the image of accountants, particularly in the media and popular movies, extant works have mostly investigated how others perceive accountants and how accountants are generally portrayed. The paper however, places more stress on the construction of the image of the accountants when appealing to the accountants.

Details

Accounting, Auditing & Accountability Journal, vol. 22 no. 6
Type: Research Article
ISSN: 0951-3574

Keywords

Content available

Abstract

Details

Qualitative Research in Accounting & Management, vol. 11 no. 1
Type: Research Article
ISSN: 1176-6093

Content available

Abstract

Details

Qualitative Research in Accounting & Management, vol. 14 no. 2
Type: Research Article
ISSN: 1176-6093

Content available
Article
Publication date: 20 March 2009

Zahirul Hoque

308

Abstract

Details

Journal of Accounting & Organizational Change, vol. 5 no. 1
Type: Research Article
ISSN: 1832-5912

Article
Publication date: 7 August 2017

Alexander Rad

This paper aims to examine interbank market practices in a crisis to understand the importance of trust in dealing with control problems and managing risk in inter-organizational…

Abstract

Purpose

This paper aims to examine interbank market practices in a crisis to understand the importance of trust in dealing with control problems and managing risk in inter-organizational relationships (IORs).

Design/methodology/approach

A qualitative field study was conducted to collect data from two case-study banks and two key banking industry institutions.

Findings

The findings illustrate the use of trust-based partner-selection criteria such as guaranteed banks (i.e., banks granted special status by key banking industry institutions) and “clan-related” banks. In addition, the findings present several trust-based performance-control processes regarding the selected counterparties, such as negative expectations, goodwill and information sharing.

Research limitations/implications

This paper highlights IORs and considers how associated control problems and risks are affected by trust in the context of a large-scale crisis.

Practical implications

The findings provide insights into interbank market practices during the global financial crisis with respect to partner selection and performance control.

Originality/value

The empirical case of the banking industry helps broaden our understanding of inter-IORs.

Details

Qualitative Research in Accounting & Management, vol. 14 no. 3
Type: Research Article
ISSN: 1176-6093

Keywords

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