Chyi Jaw, Kuei-Ju Chi and Guan-Jia Li
In the modern increasingly competitive milieu of cause marketing activities, both profit and nonprofit organizations expect their advocation of prosocial programs to gain the…
Abstract
Purpose
In the modern increasingly competitive milieu of cause marketing activities, both profit and nonprofit organizations expect their advocation of prosocial programs to gain the support of target customers. Previous research shows the effect from adding participant's personal attributes or social influence factors. This study considers the effects of benefit incentives and cost/reward influences to enhance prosocial behaviors.
Design/methodology/approach
Three between-subject experiments were conducted and SPSS Statistics ANOVA was employed to analyze the experimental results.
Findings
Rewarding time delays and prosocial efforts have no significant impact on the relationship between other-benefit incentives and willingness to engage in prosocial behaviors, but do significantly impact the self-benefit incentives condition. However, the negative effect of self-benefit condition can be mitigated by high rewards.
Research limitations/implications
Since prosocial campaigns proposed by organizations in this study include both profit and nonprofit organizations, perhaps two category organization types should be attentively classified to evaluate the effects.
Practical implications
Under social marketing campaigns with self-benefit incentives conditions, the empirical findings of this study show that profit and nonprofit organizations can provide higher reward values to mitigate the adverse effects of high participating costs.
Social implications
Social marketing campaigns with other-benefit incentives are less affected by high participating costs and highlight the value of altruism.
Originality/value
This study provides valuable suggestions for both profit and nonprofit organizations to use self-benefit/other-benefit incentives under cost related factors influence to encourage customers' prosocial behaviors.
Details
Keywords
Jia-Bo Zhang, Yang Yang, Xiao-Hui Zhang, Jia-Liang Guan, Li-Yan Zheng and Guang Li
The purpose of this study is to investigate the characteristic and function of oxide film formed on grinding wheel in electrolytic in-process dressing (ELID) precision grinding…
Abstract
Purpose
The purpose of this study is to investigate the characteristic and function of oxide film formed on grinding wheel in electrolytic in-process dressing (ELID) precision grinding and improve the quality of ELID grinding.
Design/methodology/approach
Dynamic film forming experiments were carried out with a simulation device close to the actual processing conditions. Then, the ELID grinding experiments of bearing rings were performed using grinding wheels with good film forming effect. The experiment was designed by quadratic regression general rotation combination method. The influence of grinding depth, electrolytic voltage, duty cycle and grinding wheel linear speed on grinding effect is analyzed.
Findings
A mathematical model for the formation rate of oxide film was established. The experiments show that the composition of grinding wheel and grinding fluid, as well as the electrical parameters, influence the film forming effect. Thus, the oxide film plays an important role in ELID grinding.
Originality/value
This study provides a reference for the design and selection of grinding wheel and grinding fluid and the setting of process parameters in ELID grinding.