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This paper aims to call for change in disaster research through a metis-based approach that values practical skills and knowledge (vs technical knowledge) derived from responding to ongoing changes in the natural and human environment.

This paper is based on metis from Miami-Dade County that is prone to an array of climate-related disasters. Metis is supplemented by a review of secondary sources (e.g. newspaper articles, government reports).

There is a need to reconceptualize disaster phases in disaster research—preparedness, response, recovery and mitigation. For many members of marginalized communities of color, this paper depicts preparedness and mitigation as luxuries and response as a time of worry about financial obligations and survival after the disaster. It suggests that even communities that are not on a hurricane's path could have post-disaster experiences. It also highlights ongoing risks to marginalized communities' physical and mental well-being that are in addition to the mental health impacts of the disaster during the recovery phase.

This paper's originality is twofold: (1) underlining the importance of metis, a less studied and understood concept in disaster risk reduction, prevention and management literature and (2) questioning disaster researchers' technical knowledge with respect to each of the four disaster phases in light of metis.

The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application.

The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country.

Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM.

Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle.

The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

El presente estudio busca comprender a profundidad la forma en que los consumidores crean valor en sus vidas usando WhatsApp, la aplicación líder de mensajería instantánea basada en móviles (MIM).

El estudio adopta la perspectiva de la lógica dominante del cliente y utiliza un diseño cualitativo multimétodo que involucra 3 grupos focales seguidos de 25 entrevistas a profundidad. El escenario de estudio es Ecuador, un país Latinoamericano.

El análisis e interpretación de los relatos de los participantes hace posible identificar y comprender la creación de cuatro tipos de valor: Mantener y fortalecer relaciones, mejorar el desempeño de roles, apoyo emocional y, diversión y entretenimiento. Adicionalmente, el estudio propone un modelo conceptual de creación de valor aplicado a MIM.

La comprensión de la forma en que los consumidores crean valor en sus vidas usando MIM, es importante no solo para las empresas que ofrecen aplicaciones MIM, sino también para las empresas que desarrollan otras aplicaciones para móviles o para aquellas que desean usar MIM como canal electrónico para estrategias boca a boca.

El presente estudio es uno de los primeros en abordar el área del comportamiento del consumidor en el uso de tecnologías desde una perspectiva de la lógica dominante del cliente. Esta perspectiva permite presentar una visión cualitativa integrada de la creación de valor, en la cual el consumidor es el protagonista.

Grass roots movements in relationships of cooperation and conflict between firms, communities, and government have an important role to stop a living city from disappearing. This chapter describes and analyzes the implications of the collective action used by grass roots movements in the defense of an old mining town, Cerro de San Pedro, of being disappeared due to the pollution of fresh watersheds by the operations of a mining company and the effects on the living city of San Luis Potosì, in the center of Mèxico.

The aim of this paper is to analyze relationships of cooperation and conflict between a mining company and the involved communities, focusing on the presence of the mining company (MSX) in Cerro de San Pedro, Mexico.

The paper focuses on the co‐operation and conflict between firms, communities, new social movements and the role of government.

The presence of the mining company has caused a severe social conflict among the inhabitants of San Pedro, Soledad y San Luis, alerting all who are concerned with historic heritage, cultural and environmental issues. At the center of the controversy is the cheap and efficient technology. Federal and state laws were violated. It is quite evident that there was a lack of sensitivity of foreign mining companies toward the consequences of their activities upon the communities and environment. This case also shows the lack of negotiation between firms, communities, new social movements and governments. Information about externalities and future costs of company activities is crucial but more crucial is formulation and implementation of more sensitive policies to avoid damage to the environment, biodiversity and health of the population. Governmental institutions must be aware that their decisions may affect the quality of life of present and future generations for the sake of a small increment in economic growth and large increase in private benefits of a small group of investors. More informed citizens tend to be more active protestors, such as the case of the students in San Luis. Contact between informed individuals of diverse groups and organizations helps to exchange experiences and create public opinion in favor of mobilization. Community participation and involvement in decision‐making of community development planning is quite limited by the lack of critical information. This fact is critical when the local government cannot provide the right information because there are other interests affecting the process.

The paper highlights the lack of sensitivity of foreign mining companies towards local communities.

Set in a Mexican-American community of a US Gulf Coast state, the purpose of this paper was to describe how three young siblings and their family members constructed their spiritual, ethnic and communicative identities within the context of a virtual family literacy program during COVID-19.

This project was approached as an illustrative case study that focused on one family’s engagement with a children’s book in which the protagonists retell the legend of the Catholic patroness of the Americas, Our Lady of Guadalupe.

The case study illustrates how the children's spiritual/religious identities were inseparably intertwined with their home literacy practices and their identities as communicators with others. The children’s everyday spiritual/religious practices, routines and activities motivated familial conversations and dialogue that engage and support children’s literacy development.

Although there is a large corpus of scholarship about secular early literacy program for families with preschool children, there are few that describe the recognition and inclusion of families’ spiritual/religious identities.

This paper aims to focus on the evolution of nonprofit cultural institutions in Mexico and their relationship with Spain, regarding the four traditional elements of a marketing mix. Specifically, this paper examines marketing advancements in the digital environment, placing emphasis on the virtual exhibition Códices de México: Memorias y Saberes, as well as the marketing activities related to prehispanic and novohispanic codices between 2010 and 2022.

The first part of the present study provides a chronological framework based on the four components of a marketing mix, illustrating the transition of Mexican and Spanish public cultural institutions from their foundations to current times. It particularly provides insight into their recent accomplishments in the digital environment, underscoring potential networking areas. The second part offers an in-depth examination of the exhibition Códices de México: Memorias y Saberes (INAH 2015) and a review of digital sources from Mexican government entities to investigate marketing activities related to prehispanic and novohispanic codices.

Due to the historical approach used to document the transition of nonprofit cultural institutions in Mexico and Spain to the digital era, this article sheds lights on co-joint efforts in the digital marketing domain around prehispanic and novohispanic codices. Additionally, it illustrates the activities used by Mexican cultural institutions during the past two decades to disseminate knowledge on codices.

Regarding the methodological aspects of using historical resources through digital archives, this study solely comprised marketing activities reported in the records available on the official portal of cultural institutions.

This study argues for the utility of the four components rooted in a traditional marketing mix as a tool to illustrate the evolution of marketing practices within the cultural heritage domain. It also highlights the role played by cultural institutions in Mexico and Spain in the digital environment to strategically network around cultural heritage. Additionally, it sheds light on the implementation of methods for presenting Mexican codices grounded in virtual terrain.

This chapter analyzes organizational culture and organizational citizenship behavior in Peru. A research was conducted at the beginning of 2017 in Peru, and 250 employees in Lima, Peru, participated in the research. The research was on the influence of organizational culture on citizen behavior. The results of the research study conducted in Peru indicated how participation, consistency, adaptability, mission, and performance impact the dimensions of behavior such as help, loyalty, initiative, civic virtue, self-development, and sportsmanship. It revealed a broad influence of consistent cultural traits on citizen behaviors of support, in addition to the development of citizen behaviors for initiatives and self-development if the company excelled at offering an opportunity for participation for collaborators. Overall, the results demonstrated the role of culture in Peru’s economy. Accordingly, knowledge regarding Peru’s language, religion, customs, cuisine, crafts, music, and dance is significant. The methodology of this study was based on the collection of documents and studies where the Andean culture has been the main reason for economic development in Peru. This chapter helps clarify the foundations for doing business in Peru by understanding the perception of Peruvian citizens and their distinctive characteristics of organizational behavior. The results presented in this chapter are obtained from the analysis of the economic evolution of Peru, its culture, its demography, and the study of how they do business in that country, in addition to analyzing how they make decisions, agreements and how they develop based on the principles of the Andean culture.

The legitimacy of history: dictated Bloch. Today, in many areas of knowledge, and of course in entrepreneurship (Wadhwani, 2010), it has become superlative. The aim of this chapter is analyzing the literature about entrepreneurship in Mexico mainly from the last 11 years of studies on the subject. Through this review, we want to highlight the progress in the field, as well as deeper opportunities in its research as a result of it, the profound need for incorporating them not only in the national academic debate but also into the entrepreneurship ecosystem and in specific public policies.