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Publication date: 1 January 2008

Gregory E. Osland

In 1989 I decided to join the doctoral program in Marketing at Michigan State University (MSU). Although I had been accepted into the doctoral programs at several universities…

Abstract

In 1989 I decided to join the doctoral program in Marketing at Michigan State University (MSU). Although I had been accepted into the doctoral programs at several universities, including UCLA and the University of Washington, I chose MSU because of its strong reputation in International Marketing, and its emphasis on managerial applications. Tamer Cavusgil had recently joined the MSU faculty and had just initiated the Center for International Business Education and Research. I wanted to learn from him as my mentor and dissertation chair, and was encouraged by the potential resources available through the CIBER to do international research. This decision to come to MSU and to be a student of Tamer Cavusgil is a decision I have never regretted, and that has enabled me to become a successful, full professor, engaged in a career in International Marketing.

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Michigan State University Contributions to International Business and Innovation
Type: Book
ISBN: 978-1-84855-440-5

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Article
Publication date: 1 March 2002

Craig Julian and Aron O’Cass

Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that…

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Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that were mainly engaged in agriculture, metal working, electrical and chemical industries. Applies exploratory factor analysis and discriminant analysis to identify these critical determinants as market characteristics, conflict, commitment, marketing orientation and organisational control.

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Asia Pacific Journal of Marketing and Logistics, vol. 14 no. 1
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 April 1990

Gregory E. Osland

The process of doing business in The People′s Republic of China canbe understood better and improved through a conceptual model thatidentifies and explains critical elements of…

5575

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The process of doing business in The People′s Republic of China can be understood better and improved through a conceptual model that identifies and explains critical elements of their culture. An attempt is made to fill a gap in previous work by integrating anthropological and political theory, pertinent literature, and experience in the Chinese context. The model reveals the importance of understanding how communication occurs cross‐culturally through language, material objects, and non‐verbal behaviour. The critical role of interpersonal relationships in China is discussed, highlighting the important factors of guanxi, face, group orientation, and deference to age and authority. The final element of the cultural framework is the pervasive influence of the Communist Party. A number of implications are offered for Western business practitioners.

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Marketing Intelligence & Planning, vol. 8 no. 4
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 April 2000

Charles R. Taylor, Shaoming Zou and Gregory E. Osland

While much prior research has focused on Japanese multi‐national corporations’ (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs’ foreign…

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While much prior research has focused on Japanese multi‐national corporations’ (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs’ foreign market entry mode choice. In this study, a survey of Japanese MNCs is conducted in order to assess the factors that are the most influential in the foreign market entry decisions of Japanese MNCs. Using bargaining power theory, eight factors are identified in the study. The findings indicate that five of the eight factors (stake of the host country, need for local contribution, riskiness of the host country, resource commitment, and host government restrictions) are significant predictors of Japanese MNCs’ entry mode choice and that bargaining power theory is of value in predicting the entry mode choices of Japanese MNCs.

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International Marketing Review, vol. 17 no. 2
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 March 1995

Gregory E. Osland and Attila Yaprak

Intensified competitive, technological, and market pressures havemade organizational learning a critical imperative in global strategyeffectiveness. Firms can learn through…

3528

Abstract

Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global strategy effectiveness. Firms can learn through experience and from three processes that involve other firms: imitation, grafting, and synergism. Interpartner learning has become critical, since experiential learning is insufficient for most firms. Responds to calls for a broadened role of marketing and synthesizes and extends research from organization behaviour and strategic management to the field of marketing to fuel further academic inquiry. Based on an extension of Chandler′s strategy‐structure‐performance paradigm, develops propositions on how the environment, organizational culture, strategy, and structure can affect a company′s use of interpartner learning and its effectiveness in learning through strategic alliances. Provides several managerial implications to help improve marketers′ abilities to compete effectively in today′s dynamic, global business environment.

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European Journal of Marketing, vol. 29 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 June 2001

Gregory E. Osland, Charles R. Taylor and Shaoming Zou

Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential…

27753

Abstract

Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting modes of entry. Joint ventures may be more appropriate for internationally‐experienced firms, than for inexperienced companies.

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Marketing Intelligence & Planning, vol. 19 no. 3
Type: Research Article
ISSN: 0263-4503

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Book part
Publication date: 1 January 2008

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Michigan State University Contributions to International Business and Innovation
Type: Book
ISBN: 978-1-84855-440-5

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Book part
Publication date: 26 November 2018

Yulia Tolstikov-Mast, Franziska Bieri, Jennie L. Walker, Alicia Wireman and Vlad Vaiman

Global leadership is a vibrant and still emerging field of study. As scholarship grows in this area, the boundaries of the field become more defined. This has a direct impact on…

Abstract

Global leadership is a vibrant and still emerging field of study. As scholarship grows in this area, the boundaries of the field become more defined. This has a direct impact on curriculum selection for courses and degree programs focused on global leadership. This article begins by exploring how emerging areas of study become recognized as disciplines and applies this knowledge to the global leadership discipline. We also look at doctoral-level degree programs in global leadership, comparing, and contrasting their offerings and approaches, and reflecting on global leadership doctoral education’s role in the ultimate crafting of the discipline. Finally, the curriculum strategies within the doctoral program in global leadership at Indiana Tech are discussed to illustrate the complex and multidisciplinary approach required to prepare global leadership scholars-practitioners.

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Book part
Publication date: 26 November 2018

Ann M. Herd, Denise M. Cumberland, William A. Lovely and Allan Bird

While international learning programs have received a great deal of attention and have been found to provide valuable learning experiences for participants interested in…

Abstract

While international learning programs have received a great deal of attention and have been found to provide valuable learning experiences for participants interested in developing global leadership competencies (GLCs), they are resource-intensive and variably effective. This chapter examines the relatively unexplored use of assessment center (AC) methodology as a complementary avenue for developing students’ GLCs. Scholarly literature sources pertaining to GLCs and their development, experiential learning theory, and AC methodology are reviewed to develop a conceptual model and propositions related to participants’ learning in an AC designed to develop GLCs. An example is described of one university’s design and facilitation of an AC used to develop students’ GLCs. The role of AC methodology, along with international and other learning experiences for developing students’ GLCs, and recommendations for future research, are discussed.

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Book part
Publication date: 22 May 2017

Jürgen Deters

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Global Leadership Talent Management
Type: Book
ISBN: 978-1-78714-543-6

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